Super Technologies Strengthens Sportradar Partnership to Accelerate Its Global Growth Strategy
Rhea-AI Summary
Super Technologies (NASDAQ:SRAD) expanded its long-running partnership with Sportradar on Feb. 27, 2026, signing an agreement to access Sportradar’s full betting product suite in exchange for committed annual spend.
The deal targets enhanced in-play betting in regulated European markets and iGaming content to support Super’s expansion in Brazil.
Positive
- None.
Negative
- None.
Market Reality Check
Peers on Argus
SRAD gained 3.49% while several software peers like NICE (+4.01%) and DSGX (+3.12%) also traded higher, but momentum data flags this as stock-specific rather than a broad sector move.
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | Retail tech partnership | Positive | -2.4% | Expanded multi-year tech upgrade for Betfred’s 1,300 UK retail outlets. |
| Feb 07 | League data partnership | Positive | +1.2% | Expanded exclusive MLB partnership and equity stake through share issuance. |
| Oct 22 | NBA engagement deal | Positive | -1.6% | Launch of AI-driven NBA fan engagement and betting visualization tools. |
| Jul 11 | UEFA rights extension | Positive | +2.5% | Extended UEFA data rights and integrity collaboration, boosting match coverage. |
Partnership announcements have produced mixed reactions, with two positive and two negative 24h moves around such news.
Over the past year, Sportradar has repeatedly used partnerships to expand data and engagement offerings. Deals with UEFA, the NBA, MLB, and Betfred highlight a strategy of deep, multi-year agreements across leagues and operators. Reactions have been mixed: UEFA news on Jul 11, 2024 saw a +2.54% move, while other partnership updates on Oct 22, 2024 and Feb 4, 2026 drew modest declines. Today’s Super Technologies agreement fits this pattern of broad, long-term collaborations to support global growth.
Historical Comparison
Past partnership news for SRAD averaged a near-flat -0.08% move. Today’s +3.49% gain is stronger than typical reactions to similar announcements.
Recent partnerships show a progression from league data rights (UEFA, NBA, MLB) to deeper operator integrations, such as Betfred retail and now Super’s European and Brazilian betting operations.
Market Pulse Summary
This announcement deepens Sportradar’s long-term relationship with Super Technologies, adding a wide suite of betting and iGaming solutions and explicitly targeting Brazilian and regulated European markets. It reinforces a strategy built on multi-year, value-add partnerships with operators alongside prior league deals. Investors may watch how committed annual spend, product adoption, and Brazilian user growth trends develop relative to earlier UEFA, NBA, MLB, and Betfred collaborations.
Key Terms
igaming financial
AI-generated analysis. Not financial advice.
Agreement includes iGaming content to power Brazilian market expansion
ST. GALLEN, Switzerland, Feb. 27, 2026 (GLOBE NEWSWIRE) -- Super Technologies (Super), through their leading commercial brand Superbet, has deepened its long-standing relationship with Sportradar AG (NASDAQ: SRAD), signing a unique agreement aimed at supercharging the global entertainment brand’s growth by unlocking the full suite of Sportradar’s value add betting solutions.
Super gains access to a wide array of products from Sportradar’s market leading betting portfolio in return for committed annual spend. The client-centric approach provides Super the flexibility to adjust products in order to meet continually evolving business needs.
Sportradar will enhance the sports betting experience for Super’s customers in priority, highly regulated European markets through the provision of innovative betting solutions to drive in-play betting and engagement.
The agreement also supports expansion in Brazil, the largest market in Latin America and one of the top five globally, where Super is advancing its expansion strategy, leveraging Sportradar’s iGaming and engagement solutions to deliver personalized content and scale its offering.
Luke Saunders, Director of Sports Partnerships, Super Technologies: “We are strengthening a strategic relationship that has contributed to our consolidated growth across European and Latin American markets. In our constant drive to ensure the best entertainment experience for our customers, Sportradar has proved to be a reliable and resourceful partner.”
Eduard Blonk, Chief Commercial Officer at Sportradar, said: “For more than a decade Sportradar has partnered with Super Technologies, aligning our support with the needs of their business. Through this wide ranging and far-reaching agreement, Sportradar is providing the products and services needed by Super Technologies to achieve long-term success.”
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the Company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, Sportradar covers more than a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. For more information about Sportradar, please visit www.sportradar.com
Contact Media
Sandra Lee Sandra.lee@sportradar.com
Investors
Jim Bombassei j.bombassei@sportradar.com
About Super Technologies
Super is a global technology company dedicated to building the future of entertainment and fan-centric experiences. With commercial operations across Brazil, Belgium, Poland, Romania, and Serbia, and technology and product hubs in Spain, the Netherlands and Croatia, Super is shaping the future of play on a global scale and engaging with millions of customers worldwide.
The company’s long-term strategy is supported by world-class investors. In 2019, Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of
For more information, visit super.xyz.
FAQ
What did Super Technologies announce about its Sportradar partnership on Feb. 27, 2026 (SRAD)?
How will the SRAD-Super Technologies agreement affect Super’s expansion in Brazil?
Which markets will benefit from Sportradar’s solutions under the Super Technologies deal (SRAD)?
What products from Sportradar does Super Technologies gain access to under the new agreement (SRAD)?
Does the agreement between Super Technologies and Sportradar include financial commitments or spend terms (SRAD)?
How long have Super Technologies and Sportradar been partners before the Feb. 27, 2026 agreement (SRAD)?
