Sportradar to Power NBA Fan Experiences Across NBC Sports Regional Sports Networks through Advanced Data and Enhanced Visual Storytelling

Sportradar (NASDAQ: SRAD) signed a multi-year agreement with NBC Sports Regional Sports Networks to supply NBA Advanced Data and GameFrame across live NBA broadcasts for the 2025-26 and 2026-27 seasons.

Rhea-AI Summary

Sportradar (NASDAQ: SRAD) signed a multi-year agreement with NBC Sports Regional Sports Networks to supply NBA Advanced Data and GameFrame across live NBA broadcasts for the 2025-26 and 2026-27 seasons.

The deal covers hundreds of NBA telecasts across regional networks and uses AI-driven player-tracking to create on-air graphics, animated replays, shot charts, and customized digital assets to enhance in-game analysis and storytelling.

Positive

• Signed a multi-year commercial agreement covering the 2025-26 and 2026-27 NBA seasons
• Agreement supports hundreds of NBA telecasts across NBC Sports regional networks
• Deployment of GameFrame AI to convert player-tracking into live graphics and animated replays

Negative

• Agreement term limited to two NBA seasons (2025-26 and 2026-27)
• No financial terms or revenue impact disclosed in the announcement

Argus Feb 9 session

+1.59% close to close Open Argus

Details

News Market Reaction – SRAD

On Feb 9, the day this news came out, SRAD closed 1.59% above the previous close.

Data tracked by StockTitan Argus for the Feb 9 session.

Market Context

This announcement highlights Sportradar’s role in powering NBA broadcasts across NBC Sports regional...

Analysis

This announcement highlights Sportradar’s role in powering NBA broadcasts across NBC Sports regional networks using advanced data and AI-driven tools like GameFrame for the 2025-26 and 2026-27 seasons. It builds on earlier growth steps, including the IMG ARENA acquisition and enhanced retail and media partnerships. Investors following the story may watch how such media-focused deals complement betting and data services, and how they influence future revenue growth, margins, and contract wins with major broadcasters.

Key Figures

Announcement date: Feb 09, 2026 NBA season: 2025-26 NBA season NBA season: 2026-27 NBA season

Announcement date

Feb 09, 2026

Date Sportradar–NBC Sports RSN NBA agreement was announced

NBA season

2025-26 NBA season

One of two seasons covered by NBC RSN agreement

NBA season

2026-27 NBA season

One of two seasons covered by NBC RSN agreement

Historical Context

5 past events · Latest: Feb 04

5 events

1. Feb 04

   Retail partnership

   24h Move

   -2.4%

   Expanded multi-year technology deal upgrading Betfred’s 1,300 UK retail outlets.

2. Dec 15

   Board appointment

   24h Move

   -1.4%

   Election of experienced fintech and betting executive Breon Corcoran to board.

3. Nov 05

   Earnings and buyback

   24h Move

   -8.6%

   Q3 beat, raised 2025 outlook, and buyback authorization increased to $300M.

4. Nov 03

   IMG ARENA acquisition

   24h Move

   +1.9%

   Closing of IMG ARENA deal with expected accretion to margins and cash flow.

5. Oct 28

   Industry award

   24h Move

   -1.7%

   Named 2025 Data Service Provider of the Year in U.S. gambling sector.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

ai, player-tracking data

2 terms

ai technical

"At the center of the partnership is GameFrame, which uses AI to transform live NBA..."

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

player-tracking data technical

"GameFrame, which uses AI to transform live NBA player-tracking data into on-air graphics..."

Player-tracking data is digital information that records athletes’ locations, movements, speeds and actions during games or practices using sensors, cameras or wearable devices. For investors, this data matters because it can be turned into products and insights—like performance analytics, injury risk models, or enhanced fan experiences—that create new revenue streams and competitive advantages, much like a detailed map helps a delivery company optimize routes and cut costs.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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ST GALLEN, Switzerland and NEW YORK, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Sportradar AG (NASDAQ: SRAD) today announced a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time, cutting-edge broadcast solutions that enhance live game coverage.

NBC Sports Regional Networks will leverage Sportradar’s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025-26 and 2026-27 NBA seasons. The agreement supports hundreds of NBA telecasts across NBC Sports’s regional networks, delivering more dynamic coverage to fans in multiple NBA markets nationwide.

At the center of the partnership is GameFrame, which uses AI to transform live NBA player-tracking data into on-air graphics, animated replays, shot charts, and customized digital assets. GameFrame supports in-game analysis and storytelling by helping on-air talent explain plays, positioning, and outcomes as the action unfolds.

“This agreement builds upon our long-standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage,” said Brian Josephs, VP, The Americas, Sportradar. “As NBC continues to evolve how it serves fans across platforms, Sportradar is helping deliver the data-driven tools that bring greater clarity and context to live games, creating more engaging NBA viewing experiences for fans.”

“Enhancing the viewing experience is essential to our NBA coverage across regional sports networks,” said Jon Slobotkin, SVP, Content & Live Programming, NBC Sports Regional Networks. “Sportradar’s GameFrame offers a new way to add data-driven insights directly into live coverage, bringing visually stunning  stories that resonate with today’s fans.”

About Sportradar   
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the Company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, Sportradar covers more than a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. For more information about Sportradar, please visit www.sportradar.com.  

NBC Sports Regional Networks
NBC Sports Regional Networks, part of NBCUniversal Local, deliver live MLB, NBA and NHL games, along with extensive news, analysis and commentary programming, and original content. The NBC Sports Regional Networks are NBC Sports Bay Area, NBC Sports Boston, NBC Sports California, and NBC Sports Philadelphia. The NBC Sports Regional Networks digital portfolio provides extensive live and on-demand video – led by live-game streaming – written articles and audio content across mobile web and desktop sites. The NBC Sports Regional Networks are now available 24/7 to Peacock subscribers via monthly add-on subscriptions.

Contacts: 
Press 
Sandra Lee 
Sandra.lee@sportradar.com 

Brian Potter
Brian.Potter@nbcuni.com

Investors 
Jim Bombassei 
j.bombassei@sportradar.com 

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Sportradar (SRAD) announce about NBA coverage with NBC Sports RSNs on February 9, 2026?

Sportradar announced a multi-year agreement to provide NBA Advanced Data and GameFrame for live broadcasts. According to Sportradar, the deal covers the 2025-26 and 2026-27 NBA seasons and supports hundreds of regional telecasts.

How will Sportradar's GameFrame change NBC Sports RSNs' NBA broadcasts for SRAD shareholders?

GameFrame will supply AI-driven player-tracking visuals and animated replays during live games. According to Sportradar, this adds real-time shot charts, graphics, and digital assets to enhance on-air analysis and fan engagement.

Which NBA seasons are included in Sportradar's agreement with NBC Sports RSNs (SRAD)?

The agreement covers the 2025-26 and 2026-27 NBA seasons. According to Sportradar, those two seasons will see GameFrame and NBA Advanced Data integrated across hundreds of regional telecasts.

Does the Sportradar and NBC Sports RSNs deal disclose financial terms affecting SRAD stock?

No financial terms were disclosed in the announcement, so direct revenue impact is unspecified. According to Sportradar, the release focuses on product deployment and broadcast scope rather than pricing or revenue guidance.

How might the Sportradar (SRAD) partnership with NBC Sports RSNs affect fan experience during NBA games?

The partnership aims to deliver more dynamic, data-driven visuals and storytelling during live games. According to Sportradar, GameFrame helps on-air talent explain plays, positioning, and outcomes as the action unfolds.