Sportradar to Power NBA Fan Experiences Across NBC Sports Regional Sports Networks through Advanced Data and Enhanced Visual Storytelling
Rhea-AI Summary
Sportradar (NASDAQ: SRAD) signed a multi-year agreement with NBC Sports Regional Sports Networks to supply NBA Advanced Data and GameFrame across live NBA broadcasts for the 2025-26 and 2026-27 seasons.
The deal covers hundreds of NBA telecasts across regional networks and uses AI-driven player-tracking to create on-air graphics, animated replays, shot charts, and customized digital assets to enhance in-game analysis and storytelling.
Positive
- Signed a multi-year commercial agreement covering the 2025-26 and 2026-27 NBA seasons
- Agreement supports hundreds of NBA telecasts across NBC Sports regional networks
- Deployment of GameFrame AI to convert player-tracking into live graphics and animated replays
Negative
- Agreement term limited to two NBA seasons (2025-26 and 2026-27)
- No financial terms or revenue impact disclosed in the announcement
News Market Reaction – SRAD
On the day this news was published, SRAD gained 1.59%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SRAD was modestly lower (-0.35%) while several software peers like NICE, OTEX, CVLT, and PEGA showed gains, indicating today’s NBA partnership headline is more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | Retail partnership | Positive | -2.4% | Expanded multi-year technology deal upgrading Betfred’s 1,300 UK retail outlets. |
| Dec 15 | Board appointment | Positive | -1.4% | Election of experienced fintech and betting executive Breon Corcoran to board. |
| Nov 05 | Earnings and buyback | Positive | -8.6% | Q3 beat, raised 2025 outlook, and buyback authorization increased to $300M. |
| Nov 03 | IMG ARENA acquisition | Positive | +1.9% | Closing of IMG ARENA deal with expected accretion to margins and cash flow. |
| Oct 28 | Industry award | Positive | -1.7% | Named 2025 Data Service Provider of the Year in U.S. gambling sector. |
Recent positive announcements have often been followed by negative price reactions, with only one of the last five events showing a positive 24-hour move.
Over the last few months, Sportradar reported several upbeat developments, including an expanded retail technology deal with Betfred on Feb 4, 2026, board refresh with Breon Corcoran on Dec 15, 2025, and strong Q3 2025 financials with raised guidance and a larger $300M repurchase program. It also closed the IMG ARENA acquisition and won a major U.S. industry award in Oct–Nov 2025. Despite generally positive fundamentals, four of these five updates saw negative next-day price reactions, framing today’s NBA-focused partnership within a pattern of cautious trading.
Market Pulse Summary
This announcement highlights Sportradar’s role in powering NBA broadcasts across NBC Sports regional networks using advanced data and AI-driven tools like GameFrame for the 2025-26 and 2026-27 seasons. It builds on earlier growth steps, including the IMG ARENA acquisition and enhanced retail and media partnerships. Investors following the story may watch how such media-focused deals complement betting and data services, and how they influence future revenue growth, margins, and contract wins with major broadcasters.
Key Terms
ai technical
player-tracking data technical
AI-generated analysis. Not financial advice.
ST GALLEN, Switzerland and NEW YORK, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Sportradar AG (NASDAQ: SRAD) today announced a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time, cutting-edge broadcast solutions that enhance live game coverage.
NBC Sports Regional Networks will leverage Sportradar’s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025-26 and 2026-27 NBA seasons. The agreement supports hundreds of NBA telecasts across NBC Sports’s regional networks, delivering more dynamic coverage to fans in multiple NBA markets nationwide.
At the center of the partnership is GameFrame, which uses AI to transform live NBA player-tracking data into on-air graphics, animated replays, shot charts, and customized digital assets. GameFrame supports in-game analysis and storytelling by helping on-air talent explain plays, positioning, and outcomes as the action unfolds.
“This agreement builds upon our long-standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage,” said Brian Josephs, VP, The Americas, Sportradar. “As NBC continues to evolve how it serves fans across platforms, Sportradar is helping deliver the data-driven tools that bring greater clarity and context to live games, creating more engaging NBA viewing experiences for fans.”
“Enhancing the viewing experience is essential to our NBA coverage across regional sports networks,” said Jon Slobotkin, SVP, Content & Live Programming, NBC Sports Regional Networks. “Sportradar’s GameFrame offers a new way to add data-driven insights directly into live coverage, bringing visually stunning stories that resonate with today’s fans.”
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the Company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, Sportradar covers more than a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. For more information about Sportradar, please visit www.sportradar.com.
NBC Sports Regional Networks
NBC Sports Regional Networks, part of NBCUniversal Local, deliver live MLB, NBA and NHL games, along with extensive news, analysis and commentary programming, and original content. The NBC Sports Regional Networks are NBC Sports Bay Area, NBC Sports Boston, NBC Sports California, and NBC Sports Philadelphia. The NBC Sports Regional Networks digital portfolio provides extensive live and on-demand video – led by live-game streaming – written articles and audio content across mobile web and desktop sites. The NBC Sports Regional Networks are now available 24/7 to Peacock subscribers via monthly add-on subscriptions.
Contacts:
Press
Sandra Lee
Sandra.lee@sportradar.com
Brian Potter
Brian.Potter@nbcuni.com
Investors
Jim Bombassei
j.bombassei@sportradar.com
FAQ
What did Sportradar (SRAD) announce about NBA coverage with NBC Sports RSNs on February 9, 2026?
How will Sportradar's GameFrame change NBC Sports RSNs' NBA broadcasts for SRAD shareholders?
Which NBA seasons are included in Sportradar's agreement with NBC Sports RSNs (SRAD)?
Does the Sportradar and NBC Sports RSNs deal disclose financial terms affecting SRAD stock?
How might the Sportradar (SRAD) partnership with NBC Sports RSNs affect fan experience during NBA games?
