SRM Entertainment Awarded Three New Global Theme Park Toy Programs Based on Iconic Movie Franchise

Rhea-AI Summary

SRM Entertainment has secured three major new toy programs with a leading theme park, based on a blockbuster movie franchise that has generated over $5 billion in global revenue. The exclusive theme park toys will be available at global locations in the coming months.

The company won this partnership due to three key factors:

• Success of existing products
• Creative and innovative design team
• Competitive pricing

These movie-themed collectible toys will be exclusively available at theme park locations worldwide, strengthening SRM's position as a trusted manufacturer of high-profile entertainment merchandise. The company's design approach ensures authenticity in producing these anticipated collectibles, which aim to bring popular characters to life for millions of visitors.

Positive

• Secured three major new toy programs with a leading theme park
• Products based on a highly successful movie franchise with $5B+ global gross
• Global distribution through theme park locations
• Contract awarded based on proven track record of successful products
• Exclusive manufacturing rights for theme park merchandise

Negative

• None.

Insights

Financial Analyst

SRM Entertainment secured three new toy programs with a major theme park, enhancing revenue potential through exclusive franchise-based products.

SRM Entertainment's new business win represents a strategic expansion of their theme park merchandise portfolio. The company has secured three toy programs with a leading global theme park, creating products based on a movie franchise that has generated over $5 billion in global revenue - indicating strong consumer recognition and potential demand.

The exclusivity element is noteworthy; these products will only be available at the theme park's global locations, potentially allowing for premium pricing while creating a unique offering for park visitors. The press release indicates SRM won this contract based on three key factors: past performance ("successes of existing products"), innovation capabilities, and competitive pricing - suggesting they have established a strong competitive position in the theme park merchandise space.

While the announcement lacks specific financial projections or contract value estimates, securing merchandise rights for a high-grossing franchise represents a positive development for SRM's business pipeline. The global distribution through the theme park's locations provides scale opportunity, though the timeline is only specified as "coming months."

This win reinforces SRM's positioning as a "trusted manufacturing partner" for high-profile movie themed toys, potentially strengthening their reputation for future business opportunities in this specialized niche. For investors, this represents a positive business development that should contribute to future revenue streams, though the precise magnitude remains unquantified in this announcement.

WINTER PARK, FL, April 29, 2025 (GLOBE NEWSWIRE) -- SRM Entertainment, Inc. (Nasdaq: SRM)(the “Company” or “SRM”) SRM Entertainment is proud to announce that we have secured three major new toy programs with one of the world’s leading theme parks. The new toys which are based on a global movie franchise that has grossed in excess of $5 billion dollars globally will be in theme parks in the coming months. This expansive global product partnership was awarded to SRM based on the successes of existing products, creativity and innovation by our design team, and competitive pricing. These movie themed products will be available only at the theme park’s global locations, further cementing SRM's reputation as a trusted manufacturing partner of high-profile, movie themed toys.

SRM’s winning design formula allows theme park buyers to ensure authenticity as they produce this new line of highly anticipated, collectible toys inspired by the acclaimed film franchise. These exclusive products, precisely developed by SRM, bring to life characters and toys with global recognition and appeal, providing unique merchandise experiences to millions of visitors.

"We are thrilled to watch the SRM design team bring imagination from the movie screen to life." said Rich Miller, CEO of SRM Entertainment. "Being selected for these high-profile movie franchise programs highlights SRM’s ability to deliver creative, high-quality manufacturing designs that resonate with fans worldwide."

About SRM Entertainment, Inc.

SRM Entertainment designs, develops, and manufactures custom merchandise which includes toys and souvenirs for the world's largest theme parks and other entertainment venues. Many of SRM’s creative products are based on award winning multi-billion-dollar entertainment franchises that are featured in popular movies and books. SRM products are distributed worldwide at Walt Disney Parks and Resorts, Universal Parks and Destinations, United Parks and Resorts – SeaWorld, Six Flags and other attractions. SRM’s products are offered alongside popular rides and attractions in theme parks, zoos, aquariums, and other entertainment venues. SRM’s design team developed specialty dolls, plush and toys for one of New York City’s landmarks that features a popular holiday show. SRM’s design team is credited with creating popular products which have been successfully sold at specialty theme park events. SRM’s exclusive-patented Sip With Me cups feature fun, kid friendly Zoo, Sea and animal themed characters as well as licensed characters from Smurfs, ICEE and Zoonicorn.

Caution Regarding Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, the risk factors discussed in the “Risk Factors” section of the Company’s filings with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

Media and Investor Relations

Info@SRMentertainment.com

(407)-230-8100

website: SRMentertainment.com

FAQ

What new toy programs did SRM Entertainment (SRM) win in April 2025?

SRM Entertainment won three major toy programs with a leading theme park, based on a movie franchise that has generated over $5 billion globally. These exclusive toys will be available at the theme park's global locations.

How much revenue has the movie franchise generated for SRM's new theme park toys?

The movie franchise that SRM Entertainment's new toy programs are based on has grossed over $5 billion globally. However, specific revenue projections for the toy programs were not disclosed in the announcement.

Where will SRM Entertainment's new movie-themed toys be available?

The new movie-themed toys will be available exclusively at the theme park's global locations. They will not be sold through regular retail channels, making them exclusive collectible items for park visitors.

Why was SRM Entertainment chosen for the theme park toy programs?

SRM Entertainment was selected based on three key factors: their success with existing products, the creativity and innovation of their design team, and competitive pricing.

When will SRM Entertainment's new theme park toys be released?

According to the announcement, the new movie-themed toys will be available in theme parks 'in the coming months' from April 2025.