Donate today: Scripps Howard Fund matches contributions to "If You Give a Child a Book …" campaign
Rhea-AI Summary
The E.W. Scripps Company (NASDAQ: SSP) announced a matching donation campaign for its "If You Give a Child a Book" initiative on September 3, 2025. The Scripps Howard Fund will match the first $200,000 in donations received on this day, effectively doubling each contribution's impact.
The campaign, which supports childhood literacy by providing free books to children in low-income Title I schools, achieved significant results in 2024-25, with a record investment of $1.5 million and distribution of over 296,000 new books. Through partnership with Scholastic Books, the program organizes free book fairs where K-3 students can personally select books to take home, aiming to provide 10 books annually per student.
Positive
- Record-breaking $1.5 million investment in childhood literacy during 2024-25
- Distribution of over 296,000 new books to children
- Double matching of donations up to $200,000 on September 3
- Strategic partnership with Scholastic Books for book fair distribution
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- None.
News Market Reaction 8 Alerts
On the day this news was published, SSP gained 5.56%, reflecting a notable positive market reaction. Argus tracked a peak move of +2.6% during that session. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $14M to the company's valuation, bringing the market cap to $275M at that time.
Data tracked by StockTitan Argus on the day of publication.
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Donate today: Make a difference and double your impact.
The "If You Give a Child a Book …" campaign is supported by The E.W. Scripps Company (NASDAQ: SSP) and its employees, the communities it serves and Scripps family members. This campaign aims to reach underserved children by distributing free books to kids in kindergarten through third grade who are still developing their reading skills.
The Fund is committed to empowering children by providing them with the freedom to choose their reading materials. In collaboration with Scholastic Books, the Fund offers free Scholastic Book Fairs to Title I schools across the country, providing students with the power of choice to select the books they get to take home. These free book fairs occur throughout the school year, with the goal of ensuring that every student in the low-income schools they support receives 10 books annually.
"When children have access to books, they don't just get to enjoy great stories—they build connections with friends, family and their community," said Carrie High, director of philanthropic strategies for the Scripps Howard Fund. "When children are empowered to read what interests them, they develop a shared sense of belonging and understanding. Each book is a tool for connection, imagination and growth."
During the 2024-25 academic year, the "If You Give a Child a Book …" campaign invested a record-breaking
To learn more and donate visit ifyougiveabook.com.
Media contact: Molly Miossi, The E.W. Scripps Company, 513-977-3713, molly.miossi@scripps.com
About the Scripps Howard Fund
The Scripps Howard Fund, a public charity established by The E.W. Scripps Company (NASDAQ: SSP), is dedicated to creating informed and engaged communities through journalism education, childhood literacy and local causes. At the crossroads of the classroom and the newsroom, the Fund is a leader in supporting journalism through scholarships, internships, minority recruitment and development and First Amendment causes. The Scripps Howard Awards stand as one of the industry's top honors for outstanding journalism. The Fund's annual "If You Give a Child a Book …" childhood literacy campaign has distributed thousands of new books to children in need across the nation. The Fund partners with Scripps brands to create awareness of local issues and support organizations that build thriving communities. The Scripps Howard Fund administers funding for the Scripps Howard Foundation, a private foundation established in 1962 to advance charitable causes important to The E.W. Scripps Company and the Scripps and Howard families.
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SOURCE The E.W. Scripps Company