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Emmy Award-winning ESPN analyst Mina Kimes to host the 2026 Scripps National Spelling Bee

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Scripps National Spelling Bee (NASDAQ: SSP) named Emmy Award-winning ESPN analyst Mina Kimes as host for televised semifinals (May 27, 2026) and finals (May 28, 2026) on ION. Embassy Row, led by 10-time Emmy winner Michael Davies, will produce a refreshed broadcast vision.

ION reaches 128 million households; live streams occur earlier the day of semifinals.

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Positive

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Negative

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News Market Reaction – SSP

+1.23%
+1.23% Session close to close

In the May 5 session, SSP gained 1.23%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights SSP’s use of the Scripps National Spelling Bee to showcase ION, which r...
Analysis

This announcement highlights SSP’s use of the Scripps National Spelling Bee to showcase ION, which reaches 128 million households, and to strengthen its educational and family-friendly brand. Bringing in Mina Kimes and producer Michael Davies underscores a push for higher-profile, premium production. In recent months, Scripps has also expanded sports content and adjusted its station portfolio, signaling an emphasis on live events and distribution reach. Investors may watch future ratings, advertising traction, and follow-on content deals tied to these initiatives.

Key Figures

Emmy wins (Davies): 10-time Emmy-winner Spelling Bee dates: May 27 and May 28, 2026 Semifinals TV window: 8–10 p.m. ET +5 more
8 metrics
Emmy wins (Davies) 10-time Emmy-winner Producer Michael Davies’ awards count
Spelling Bee dates May 27 and May 28, 2026 Televised semifinals and finals on ION
Semifinals TV window 8–10 p.m. ET ION semifinals broadcast on Wednesday, May 27
Semifinals live stream 2:30–6:30 p.m. ET Live semifinals streamed on spellingbee.com
Finals TV window 8–10 p.m. ET ION live finals broadcast on Thursday, May 28
ION reach 128 million households ION distribution across TV and streaming platforms
Bee founding year 1925 Start of Scripps National Spelling Bee
School titles Three-time champion Mina Kimes’ school spelling bee championships

Historical Context

5 past events · Latest: Apr 16 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Apr 16 Sports partnership deal Positive -0.6% Multi-year exclusive U.S. broadcast partnership for Premier Women’s Rodeo.
Apr 14 Earnings date notice Neutral +1.9% Announcement of first-quarter 2026 results release and investor call schedule.
Apr 07 Sports rights agreement Positive -1.6% Multi-year agreement to air Nashville Predators games starting 2026–27 season.
Mar 31 Asset sale & capital Positive -4.0% Sale of WRTV and WFTX generating cash for debt reduction and ION station buybacks.
Mar 23 Network launch Positive +11.9% Launch of free ad-supported Scripps Sports Network across major streaming platforms.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive strategic and sports-content announcements have often seen muted or negative next-day moves, except for the strong reaction to the Scripps Sports Network launch.

Recent Company History

In the past few months, Scripps has focused on sports and network positioning. The launch of Scripps Sports Network on Mar 23 drove a strong +11.87% reaction. A completed sale of WRTV and prior WFTX sale on Mar 31 raised $123 million for debt paydown and ION station buybacks but saw a -4.03% move. New sports rights with the Nashville Predators and a Premier Women’s Rodeo partnership in April triggered small declines, while an earnings-date notice on Apr 14 coincided with a modest gain.

Key Terms

connected TV, free ad-supported streaming services, over-the-air broadcasts
3 terms
connected TV technical
"ION, which reaches 128 million households across pay television, connected TV platforms, free ad-supported..."
A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.
free ad-supported streaming services technical
"ION, which reaches 128 million households across pay television, connected TV platforms, free ad-supported streaming..."
Free ad-supported streaming services are internet TV or video platforms that let viewers watch shows and movies at no charge because the service runs advertising between or during programs. For investors, these services matter because their value depends on attracting large audiences and selling those viewers to advertisers, similar to how a free newspaper survives by selling ad space; growth, viewer engagement, and ad rates drive revenue and profitability potential.
over-the-air broadcasts technical
"across pay television, connected TV platforms, free ad-supported streaming services and over-the-air broadcasts."
Over-the-air broadcasts are signals sent through radio waves from a transmitter to many receivers—like a message beamed through the air that any tuned radio or TV can pick up without internet or cables. For investors, they matter because ownership or use of broadcast spectrum, licenses and audience reach drive advertising revenue, regulatory costs and competitive positioning; changes in technology, regulation or audience habits can quickly affect a broadcaster’s income and asset value.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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10-time Emmy-winner Michael Davies to produce the broadcast on ION

CINCINNATI, May 05, 2026 (GLOBE NEWSWIRE) -- Nationally acclaimed ESPN senior writer and Emmy Award-winning analyst Mina Kimes will bring her passion for storytelling to the 2026 Scripps National Spelling Bee as host of its televised semifinals and finals – May 27 and May 28 – on ION.

Also new this year, the iconic competition kicks off its next century of spelling with a refreshed broadcast vision from Embassy Row, the award-winning production company led by 10-time Emmy winning television producer Michael Davies.

A three-time school spelling bee champion herself, Kimes is an NFL analyst, senior writer, podcast host and television contributor for ESPN and has built a career bringing audiences sharp analysis and compelling human stories from some of sports’ biggest moments. As a business journalist, Kimes’ work has appeared in ESPN The Magazine, Bloomberg News and Fortune.

“I could not be more excited to host this year’s Scripps National Spelling Bee,” said Kimes. “Coming from the world of sports, I see these contestants as elite competitors; I can’t wait to see their preparation pay off on such an illustrious stage. Growing up, this really was the Super Bowl for kids like me, and I’m honored to play a role in what’s sure to be an unforgettable week.”

“Mina shows over and over how cool it is to be smart, making her a natural fit for the Bee,” said Corrie Loeffler, executive director of the Scripps National Spelling Bee. “Her insight and enthusiasm, not to mention her own experience as an elementary school spelling bee champion, will help create moments that bring audiences closer to the spellers, to the language and to one another.”

Embassy Row, founded by Davies, has produced some of television’s most iconic quiz and talk formats, including “Who Wants To Be A Millionaire?”, “Whose Line Is It Anyway?”, “Watch What Happens Live with Andy Cohen” and “Good Morning Football.” Davies also executive produces Sony Pictures Television’s iconic quiz show “Jeopardy!”.

“From ‘Who Wants to be a Millionaire?’ to ‘Jeopardy!’ in all its forms, I’ve had the privilege of producing some of the world’s most enduring and beloved quiz shows,” said Michael Davies, president of Embassy Row. “At Embassy Row, we’re all so excited to bring that experience to the Bee. Our goal is to honor its legacy while presenting it in a fresh, modern way, focusing on the enormous stakes of this historic competition and sharpening the spotlight on these incredible spellers.”

Adam Harman, Scripps’ senior vice president of programming, says that under Davies’ leadership, the Bee’s 2026 telecast on ION will create new opportunities to spotlight spellers.

“With Embassy Row, we’re beginning the next chapter of storytelling around America’s most beloved educational live competition – the Scripps National Spelling Bee.” said Harman. “Michael Davies has taken popular, legacy formats like ‘Jeopardy!’ and elevated them in new ways while preserving what makes them iconic. His ability to build tension and character within a live production is world class. We’re committed to giving audiences a premium viewing experience, and Michael and his team will do just that – highlighting one speller, one word, one moment at a time.”

Two-night ION special event:

  • The semifinals broadcast will air from 8-10 p.m. ET on ION on Wednesday, May 27. (The live semifinals will be streamed on spellingbee.com from 2:30 to 6:30 p.m. earlier that day.)
  • The finals broadcast will air live in primetime on ION from 8-10 p.m. ET on Thursday, May 28.

The Bee, the nation’s longest-running educational competition, began in 1925 and has inspired generations of students with its mission to promote literacy and learning. The E.W. Scripps Company (NASDAQ: SSP) serves as steward of the competition and owns ION, which reaches 128 million households across pay television, connected TV platforms, free ad-supported streaming services and over-the-air broadcasts.

Learn more: https://www.spellingbee.com/.

Media contact: Molly Miossi, The E.W. Scripps Company, 513-977-3713, molly.miossi@scripps.com

About the Scripps National Spelling Bee:  
The Scripps National Spelling Bee is the nation’s largest and longest-running educational program, having launched in 1925. By inspiring the exploration of words, the Scripps National Spelling Bee illuminates pathways to lifelong curiosity, celebrates academic achievement and enriches communities. Visit spellingbee.com for more information about the Scripps National Spelling Bee, which is administered on a not-for-profit basis by The E.W. Scripps Company (NASDAQ: SSP).

About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of about 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, Bounce, Grit, ION Mystery, ION Plus and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Its Scripps Sports division serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: “Give light and the people will find their own way.”


FAQ

When will Mina Kimes host the 2026 Scripps National Spelling Bee on ION (SSP)?

Mina Kimes will host the televised semifinals on May 27 and the finals on May 28, 2026. According to the company, the semifinals air 8–10 p.m. ET on ION with a live earlier stream on spellingbee.com, and the finals air live 8–10 p.m. ET.

Who is producing the 2026 Scripps National Spelling Bee broadcast (SSP) and what is the production focus?

Embassy Row, led by Michael Davies, will produce the 2026 telecast with a refreshed broadcast vision. According to the company, the production aims to modernize storytelling while honoring the Bee’s legacy and spotlighting individual spellers and high-stakes moments.

How can viewers watch the 2026 Bee semifinals and finals featuring Mina Kimes (SSP)?

Viewers can watch the semifinals and finals on ION in primetime on May 27–28, 2026. According to the company, the live semifinals will also stream earlier that day on spellingbee.com, and ION reaches roughly 128 million households across platforms.

What credentials does Mina Kimes bring as host of the Scripps National Spelling Bee (SSP)?

Mina Kimes is an Emmy-winning ESPN analyst, NFL analyst, senior writer, and former three-time school spelling bee champion. According to the company, her journalism and on-air experience are expected to highlight competitors’ stories and competitive stakes.

What is ION’s reach for the 2026 Scripps National Spelling Bee broadcast (SSP)?

ION reaches approximately 128 million households across pay TV, connected TV, ad-supported streaming, and over-the-air broadcast. According to the company, that distribution will bring the Bee’s semifinals and finals to a broad national audience on May 27–28, 2026.