ION set to air Athlos NYC live on Oct. 10, Brooks Running Shoes to be presenting sponsor
ION (NYSE:SSP) will broadcast Athlos NYC live on Oct. 10, 2025 at 7 p.m. ET from New York's Icahn Stadium under a multi‑year partnership between Scripps Sports and ATHLOS. Brooks Running Shoes is the presenting sponsor of the telecast. The event features elite women’s track-and-field athletes including Faith Kipyegon, Keely Hodgkinson, Marileidy Paulino, Brittany Brown and top long-jump competitors.
Qualifying takes place in Times Square on Oct. 9. ION said the telecast expands its women’s sports lineup alongside WNBA and NWSL partnerships and will reach viewers via pay TV, connected TV, FAST platforms and over‑the‑air in more than 128 million homes.
ION (NYSE: SSP) trasmetterà in diretta Athlos NYC il 10 ottobre 2025 alle 19:00 ET dallo stadio Icahn di New York, nell'ambito di una partnership pluriennale tra Scripps Sports e ATHLOS. Brooks Running Shoes è lo sponsor principale della trasmissione. L'evento riunisce atlete di atletica leggera femminile di alto livello tra cui Faith Kipyegon, Keely Hodgkinson, Marileidy Paulino, Brittany Brown e i migliori saltatori in lungo.
Le qualifiche si svolgono a Times Square il 9 ottobre. ION ha dichiarato che la trasmissione amplia la lineup dedicata allo sport femminile insieme alle partnership con WNBA e NWSL e raggiungerà gli spettatori tramite pay TV, TV connessa, piattaforme FAST e in onda in oltre 128 milioni di famiglie.
ION (NYSE: SSP) transmitirá en vivo Athlos NYC el 10 de octubre de 2025 a las 7 p.m. ET desde el Icahn Stadium de Nueva York, como parte de una asociación plurianual entre Scripps Sports y ATHLOS. Brooks Running Shoes es el patrocinador principal de la transmisión. El evento contará con atletas élite femeninas de atletismo, entre ellas Faith Kipyegon, Keely Hodgkinson, Marileidy Paulino, Brittany Brown y las mejores especialistas en salto de longitud.
Las clasificatorias se llevarán a cabo en Times Square el 9 de octubre. ION dijo que la transmisión amplía su lineup de deportes femeninos junto a asociaciones con la WNBA y la NWSL y llegará a los espectadores a través de televisión de paga, televisión conectada, plataformas FAST y por aire en más de 128 millones de hogares.
ION (NYSE: SSP) 는 Athlos NYC 를 2025년 10월 10일 오후 7시 ET에 뉴욕의 Icahn Stadium에서 라이브로 중계합니다. 이는 Scripps Sports 와 ATHLOS 간의 다년간 파트너십의 일환입니다. Brooks Running Shoes 는 방송의 프런트링 스폰서입니다. 이 이벤트에는 Faith Kipyegon, Keely Hodgkinson, Marileidy Paulino, Brittany Brown 을 포함한 여성 육상 선수들의 엘리트 팀과 최고 두 번째멀리뛰기 선수들이 참가합니다.
예선은 10월 9일에 타임스퀘어에서 열립니다. ION 은 이 방송이 WNBA 및 NWSL 파트너십과 함께 여성 스포츠 라인업을 확장하며 유료 TV, 연결 TV, FAST 플랫폼 및 OTA를 통해 1.28억 가구 이상에 도달할 것이라고 밝혔습니다.
ION (NYSE: SSP) diffusera en direct Athlos NYC le 10 octobre 2025 à 19 h 00 HE depuis le stade Icahn à New York, dans le cadre d'un partenariat pluriannuel entre Scripps Sports et ATHLOS. Brooks Running Shoes est le sponsor principal de la diffusion. L'événement rassembles des athlètes d'élite féminines en athlétisme, dont Faith Kipyegon, Keely Hodgkinson, Marileidy Paulino, Brittany Brown et les meilleures perchistes.
Les qualifications auront lieu à Times Square le 9 octobre. ION a indiqué que la diffusion étendra sa programmation sportive féminine aux côts des partenariats avec la WNBA et la NWSL et atteindra les éspectateurs via la télévision payante, la télévision connectée, les plateformes FAST et en OTA dans plus de 128 millions de foyers.
ION (NYSE: SSP) wird Athlos NYC am 10. Oktober 2025 um 19:00 Uhr ET aus dem Icahn Stadium in New York live senden, im Rahmen einer mehrjährigen Partnerschaft zwischen Scripps Sports und ATHLOS. Brooks Running Shoes ist der Presenting Sponsor der Übertragung. Die Veranstaltung präsentiert Elite-Damen-Leichtathletik-Athletinnen, darunter Faith Kipyegon, Keely Hodgkinson, Marileidy Paulino, Brittany Brown und top Weitspringerinnen.
Die Qualifikation findet am 9. Oktober am Times Square statt. ION sagte, die Übertragung erweitere das Frauen-Sport-Programm neben Partnerschaften mit der WNBA und der NWSL und erreiche Zuschauer via Pay-TV, Connected TV, FAST-Plattformen und über Antenne in mehr als 128 Mio. Haushalten.
ION (NYSE: SSP) ستبث Athlos NYC مباشرةً في 10 أكتوبر 2025 الساعة 7 مساءً بتوقيت شرق الولايات المتحدة من استاد Icahn في نيويورك، وذلك في إطار شراكة متعددة السنوات بين Scripps Sports و ATHLOS. Brooks Running Shoes هو الراعي الرَئيسي للبث. الحدث يضم عداءات رفيعات المستوى في ألعاب القوى النسائية بما في ذلك Faith Kipyegon, Keely Hodgkinson, Marileidy Paulino, Brittany Brown وأفضل منافسات القفز الطويل.
ستُجرى التصفيات في مقاطعة تايمز سكوير 9 أكتوبر. صرّحت ION بأن البث يوسّع باقة الرياضات النسائية إلى جانب الشراكات مع WNBA و NWSL وسيصل إلى المشاهدين عبر التلفزيون المدفوع والتلفزيون المتصل ومنصات FAST والبث عبر الأثير في أكثر من 128 مليون منزل.
ION (NYSE: SSP) 将于 2025年10月10日 美国东部时间晚上7点 在纽约的 Icahn Stadium 实况转播 Athlos NYC，这是 Scripps Sports 与 ATHLOS 之间的多年度合作关系的一部分。Brooks Running Shoes 是本次转播的主赞助商。该活动汇聚女子田径精英运动员，包括 Faith Kipyegon, Keely Hodgkinson, Marileidy Paulino, Brittany Brown 以及顶尖的跳远选手。
资格赛将于 10月9日 在时代广场举行。ION 表示，这次转播将扩展其女性体育阵容，结合 WNBA 与 NWSL 的合作伙伴关系，通过付费电视、连接电视、FAST 平台以及地面广播覆盖，覆盖超过 1.28 亿户家庭。
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Insights
Brooks-backed broadcast on
ION will air the first domestic linear telecast of the women’s-only Athlos NYC event live at 7 p.m. ET from Icahn Stadium, under a multi-year partnership between Scripps Sports and ATHLOS. The telecast names Brooks Running Shoes as presenting sponsor and highlights a roster of elite athletes, with the ATHLOS field qualifying held in Times Square on
The business mechanism is straightforward: a rights distribution deal plus title sponsorship bundles audience reach (ION claims availability in more than 128 million homes) with brand alignment. This creates immediate value through live exposure and a platform to activate sponsorship assets during the telecast.
Dependencies and risks are concrete and observable: actual viewership and audience engagement will determine commercial success, and sponsor ROI hinges on measurable reach and activation performance. The announcement provides no financial terms or guaranteed metrics, so outcome clarity awaits broadcast ratings and sponsorship deliverables.
Watchable items in the near term are live ratings for the
ATLANTA , Oct. 09, 2025 (GLOBE NEWSWIRE) -- ION makes its debut as the domestic linear broadcast television partner for Athlos NYC, a first-of-its-kind women’s-only track and field event, on Friday, Oct. 10, marking the beginning of a multi-year partnership between Scripps Sports and the ATHLOS league.
Brooks Running Shoes has signed on to be the presenting sponsor of the telecast, which has attracted the best-of-the-best in the track and field world.
Headliners include an elite lineup of athletes: Faith Kipyegon, Keely Hodgkinson, Masai Russell, Marileidy Paulino and Brittany Brown on the track side, as well as Tara Davis-Woodhall, Jasmine Moore, Monae’ Nichols and Quanesha Burks, who will compete in the long jump.
“Brooks Running Shoes is the perfect presenting partner for Athlos NYC on ION. They are a brand that shares Scripps’ belief that women’s sports deserve the same stage, spotlight and respect as any other,” said Brian Norris, Scripps chief revenue officer. “Like Athlos and ION, Brooks celebrates authenticity, grit and the pursuit of potential. This partnership is about connection – across real brands, real athletes and real purpose. With Athlos NYC on ION, Brooks is aligning with more than a moment – they are connecting with a movement, and that’s the kind of energy we’re building at Scripps for both brands and fans.”
Athlos NYC on ION kicks off at 7 p.m. ET, live from New York’s Icahn Stadium. This is ATHLOS’ first-ever field competition, of which qualifying will take place in Times Square on Thursday, Oct. 9.
ATHLOS joins Scripps Sports’ robust lineup of top women’s sports, including partnerships with the Women’s National Basketball Association (WNBA) and the National Women’s Soccer League (NWSL). Also coming later this fall to ION is the Elevance Health Women’s Fort Myers Tip-Off – a premier early-season college basketball tournament. ION is available on pay TV, connected TV, free ad-supported streaming platforms and over-the-air in more than 128 million homes.
Media contacts: Jim Weiss, 770-722-2142, jim.weiss@scripps.com
About Scripps Sports
Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women’s National Basketball Association (WNBA), the National Women’s Soccer League (NWSL), the National Hockey League’s (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the new Utah Hockey Club, the Las Vegas Aces of the WNBA and the NCAA’s Big Sky Conference. Scripps Sports is owned by The E.W. Scripps Company (NASDAQ: SSP).
About ION
A leading general entertainment network, ION’s lineup features major cable and broadcast shows, original series, live sports and special event programming. ION is part of The E.W. Scripps Company (NASDAQ: SSP), a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in more than 40 markets.
About ATHLOS
ATHLOS is a first-of-its-kind track invitational bringing together the fastest women in the world to compete for the largest prize purse ever for a women’s-only track and field event. ATHLOS provides fans a unique way to experience and celebrate the world’s fastest women, marrying the competition of a track and field meet with the entertainment of a music festival to fully celebrate these incredible athletes as they reach for new heights in the sport. For more information, visit ATHLOS.com.
About Brooks Running
Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f0b007ed-c20a-4f41-9b34-80a72988d183
FAQ
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