Six Scripps channels to launch on Peacock

Rhea-AI Summary

The E.W. Scripps Company (NASDAQ: SSP) has expanded its digital distribution by launching six national channels on Peacock's streaming platform. The channels include ION, ION Mystery, Bounce, Court TV, Court TV Legendary Trials, and Scripps News.

The partnership enhances Peacock's content offering, which already features Sports (NFL, Premier League), News (NBC News, Sky News), and Entertainment (WWE, Saturday Night Live). Each Scripps channel brings unique content: ION offers general entertainment and women's sports, ION Mystery features drama series, Court TV provides legal coverage, Bounce targets African American audiences, and Scripps News delivers fact-based reporting.

Positive

• Strategic expansion of digital distribution through major streaming platform
• Access to Peacock's large subscriber base
• Increased visibility for Scripps' diverse content portfolio

Negative

• None.

Insights

Media Distribution Strategist

Scripps expands digital footprint via Peacock deal, boosting content reach while diversifying revenue streams beyond traditional TV.

Scripps' strategic move to place six of its national channels on Peacock represents a significant distribution expansion in today's evolving media landscape. This partnership positions Scripps to capture audiences migrating from traditional cable to streaming platforms, particularly valuable as cord-cutting continues to accelerate.

The channel selection demonstrates Scripps' thoughtful approach to content diversification. By including general entertainment (ION), niche content (ION Mystery, Court TV), targeted demographic programming (Bounce for African American audiences), and news (Scripps News), the company maximizes appeal across Peacock's subscriber base.

For Scripps, this arrangement creates a dual-revenue opportunity: potentially expanding advertising reach through Peacock's growing subscriber base while likely securing carriage fees in the agreement structure. The inclusion of women's sports content through ION also aligns with the increasing value of sports rights in the streaming wars.

This move follows industry trends where media companies are pursuing streaming distribution to complement traditional broadcast models. For Scripps specifically, leveraging its content library through digital channels represents an important evolution beyond its historical roots in traditional media, helping future-proof its distribution strategy as viewer habits continue shifting toward on-demand and streaming consumption.

ION, ION Mystery, Bounce, Court TV, Court TV Legendary Trials and Scripps News now available to Peacock subscribers

CINCINNATI, Aug. 21, 2025 /PRNewswire/ -- Six national channels owned by The E.W. Scripps Company (NASDAQ: SSP) – ION, ION Mystery, Bounce, Court TV, Court TV Legendary Trials and Scripps News – are now streaming as part of Peacock's 24/7 channel offering.

• ION is a leading general entertainment network featuring an expansive programming lineup that includes women's sports, popular off-network series and more.
• ION Mystery is home to some of television's most binge-worthy dramas, docuseries and originals.
• Court TV is devoted to live gavel-to-gavel coverage, in-depth legal reporting, and expert analysis of the nation's most important and compelling trials.
• Court TV Legendary Trials features Court TV's archived footage from some of the nation's most gripping trials through the years.
• Bounce features a programming mix of original series and movies, theatrical motion pictures, off network series, specials and events designed for African American audiences.
• Scripps News delivers compelling, context-driven news, fact-based reporting and a deeper look at the "why" of each story with objective, impactful storytelling.

These always-on channels build upon a robust collection of beloved fan-favorite content across categories, including Sports (NFL, Premier League), News (NBC News, Sky News, TODAY), Entertainment (WWE and Saturday Night Live); and dozens more channels for every fan, from reality, true crime, Spanish-language, comedy and more.

Media contact:
Becca McCarter, The E.W. Scripps Company, (513) 410-2425, rebecca.mccarter@scripps.com

Bernadette Simpao, NBCUniversal, Bernadette.Simpao@nbcuni.com

Sydney Schwartz, NBCUniversal, Sydney.Schwartz@nbcuni.com

About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Grit, ION Mystery, ION Plus and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: "Give light and the people will find their own way." 

Scripps in the news                             Scripps press releases

About Peacock
Peacock is the streaming home of NBCUniversal, one of the world's leading media and entertainment companies. Fans can stream thousands of hours of culture-defining entertainment, including current seasons of NBC and Bravo series; exclusive and critically acclaimed Originals; blockbuster and award-winning recent films from Universal Pictures, DreamWorks Animation, Illumination, and Focus Features; America's premier live sports and events, including the Olympic and Paralympic Games, the NFL and the NBA; live daily news; and an expansive library of beloved films and TV shows. Built on powerful technology, Peacock is an engaging entertainment destination with interactive, innovative features that bring NBCUniversal's fan-favorite content to life at home and on the go. Visit PeacockTV.com to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/six-scripps-channels-to-launch-on-peacock-302535897.html

SOURCE The E.W. Scripps Company

FAQ

What channels did Scripps (NASDAQ: SSP) launch on Peacock in August 2025?

Scripps launched six channels on Peacock: ION, ION Mystery, Bounce, Court TV, Court TV Legendary Trials, and Scripps News.

What type of content does ION offer on Peacock?

ION offers general entertainment programming including women's sports and popular off-network series.

What is Court TV's programming focus on Peacock?

Court TV provides live gavel-to-gavel coverage, in-depth legal reporting, and expert analysis of important national trials.

What audience does Bounce target on Peacock's platform?

Bounce features programming specifically designed for African American audiences, including original series, movies, theatrical motion pictures, and special events.

What type of news content does Scripps News deliver on Peacock?

Scripps News delivers context-driven news, fact-based reporting, and in-depth analysis focusing on the 'why' behind stories with objective storytelling.