Shutterstock Builds on Data Licensing Strength with New AI Services for Model Training and Evaluation
Shutterstock (NYSE: SSTK) announced on Oct 7, 2025 a new suite of AI services for model training, fine‑tuning and evaluation that expands the company from multimodal data licensing into end‑to‑end model support.
The offering includes custom content production, rubric‑driven creative preference data, curation and annotation services, and evaluation pipelines with expert audits and live A/B benchmarks. Shutterstock cites its global scale—10 production hubs, 2M+ creators across 150+ countries—and existing partnerships with NVIDIA, Meta, OpenAI and Runway as foundations for the service.
Shutterstock (NYSE: SSTK) ha annunciato il 7 ottobre 2025 una nuova suite di servizi IA per l'addestramento, il fine‑tuning e la valutazione dei modelli, che amplia l'azienda dal licensing di dati multimodali al supporto end‑to‑end dei modelli.
L'offerta include produzione di contenuti personalizzata, dati di preferenze creative guidati da rubriche, servizi di curazione e annotazione, e pipeline di valutazione con audit esperti e benchmark A/B in diretta. Shutterstock cita la sua scala globale—10 hub di produzione, oltre 2 milioni di creatori in 150+ paesi—e le partnership esistenti con NVIDIA, Meta, OpenAI e Runway come fondamenti del servizio.
Shutterstock (NYSE: SSTK) anunció el 7 de octubre de 2025 un nuevo conjunto de servicios de IA para el entrenamiento, el ajuste fino y la evaluación de modelos, que amplía la empresa desde el licenciamiento de datos multimodales hacia el soporte de modelos de principio a fin.
La oferta incluye producción de contenido personalizada, datos de preferencias creativas basados en rúbricas, servicios de curación y anotación, y tuberías de evaluación con auditorías expertas y benchmarks A/B en vivo. Shutterstock cita su escala global—10 centros de producción, más de 2 millones de creadores en 150+ países—y las asociaciones existentes con NVIDIA, Meta, OpenAI y Runway como base del servicio.
Shutterstock (NYSE: SSTK)는 2025년 10월 7일에 모델 교육, 미세 조정 및 평가를 위한 AI 서비스 신제품군을 발표하여 다중모달 데이터 라이선싱에서 엔드투엔드 모델 지원으로 사업을 확장합니다.
제공 내용에는 맞춤형 콘텐츠 생산, 눈금표 기반 창의적 선호 데이터, 큐레이션 및 주석 서비스, 전문 감사 및 실시간 A/B 벤치마크가 포함된 평가 파이프라인이 포함됩니다. Shutterstock는 전세계 규모를 언급하며—생산 허브 10개, 전 세계 150개국 이상의 200만 명이 넘는 크리에이터—그리고 NVIDIA, Meta, OpenAI 및 Runway와의 기존 파트너십을 서비스의 기반으로 제시합니다.
Shutterstock (NYSE: SSTK) a annoncé le 7 octobre 2025 une nouvelle suite de services IA pour la formation, l’ajustement fin et l’évaluation des modèles, qui étend l’entreprise du licensing de données multimodales vers un support de modèles de bout en bout.
L’offre comprend la production de contenu personnalisée, des données de préférence créative basées sur des rubriques, des services de curation et d’annotation, et des pipelines d’évaluation avec des audits d’experts et des benchmarks A/B en direct. Shutterstock cite son échelle mondiale—10 pôles de production, plus de 2 millions de créateurs dans 150 pays et plus—et des partenariats existants avec NVIDIA, Meta, OpenAI et Runway comme fondations du service.
Shutterstock (NYSE: SSTK) hat am 7. Oktober 2025 eine neue Suite von KI-Diensten für Modelltraining, Feintuning und Bewertung angekündigt, die das Unternehmen von der Lizenzierung multimodaler Daten zu End-to-End-Modellunterstützung erweitert.
Das Angebot umfasst maßgeschneiderte Content-Produktion, rubrikengesteuerte kreative Präferenzdaten, Kurations- und Annotierungsdienste sowie Evaluationspipelines mit Expertenprüfungen und Live-A/B-Benchmarks. Shutterstock verweist auf seine globale Reichweite—10 Produktionszentren, über 2 Mio. Creator in 150+ Ländern—und bestehende Partnerschaften mit NVIDIA, Meta, OpenAI und Runway als Grundlage des Dienstes.
شترستوك (NYSE: SSTK) أعلنت في 7 أكتوبر 2025 عن مجموعة جديدة من خدمات الذكاء الاصطناعي لتدريب النماذج وتحسينها وتقييمها، مما يوسع الشركة من ترخيص البيانات متعددة الوسائط إلى دعم شامل للنموذج من البداية حتى النهاية.
تشمل العروض إنتاج محتوى مخصص، وبيانات التفضيلات الإبداعية المدفوعة بالمعايير، وخدمات الفرز والتعليقات التوضيحية، وخطوط تقييم مع تدقيق خبراء ومعايير A/B حية. تشير Shutterstock إلى مداها العالمي—10 مراكز إنتاج، أكثر من 2 مليون مبدع عبر 150 دولة فأكثر—وإلى الشراكات القائمة مع NVIDIA وMeta وOpenAI وRunway كأساس لهذه الخدمة.
Shutterstock (NYSE: SSTK)宣布于2025年10月7日推出一套新的AI服务，用于模型训练、微调和评估，将公司从多模态数据许可扩展到端到端的模型支持。
该产品包括定制内容生成、基于评分规则的创意偏好数据、内容挑选与注释服务，以及带有专家审计和实时A/B基准的评估管线。Shutterstock称其全球规模——10个生产中心、超过200万名创作者，覆盖150个国家以上，以及与NVIDIA、Meta、OpenAI和Runway等现有合作伙伴关系，为该服务奠定基础。
- Launch of AI services on Oct 7, 2025
- 2M+ creators across 150+ countries
- 10 production hubs for custom dataset production
- Structured datasets with before/after pairs and production metadata
- Rubric‑driven creative preference data for RLHF‑style alignment
- Existing collaborations with NVIDIA, Meta, OpenAI, Runway
- None.
Insights
Shutterstock expands from data licensing into end-to-end AI services for model training and evaluation, leveraging its creator network and metadata.
Shutterstock formalizes a suite of AI services announced on
The business mechanism centers on selling higher-value, specialized signals that standard data licensing lacks: human-calibrated preference judgments, production-grade datasets, and trait-level annotations that directly feed RLHF, reranking and benchmarking workflows. This upsells existing content assets into recurring services and consulting-style engagements.
Key dependencies and risks include client adoption of higher-priced, bespoke services versus commodity datasets, the ability to scale expert annotation without gross margin erosion, and maintaining data governance and brand-safety standards in evaluation pipelines. Existing collaborations cited with NVIDIA, Meta, OpenAI and Runway provide demand validation, but the conversion of partnerships into repeat revenue will determine commercial impact.
Watch for concrete commercial signals such as public partnership announcements, pilot-to-contract transitions, and evidence of recurring revenue within the next
Leveraging its industry-leading content corpus and metadata licensing business, Shutterstock expands into AI services that power the next generation of model training, fine-tuning and evaluation
"Over the past two years, Shutterstock has significantly outperformed industry expectations, driven by rapidly rising demand for its vast multimodal data corpus, but model builders today need more—they need custom, high-quality, human-calibrated signals across the full training lifecycle," said Daniel Mandell, Senior Vice President of Data Licensing and AI at Shutterstock. "With this new suite of AI services, we're formalizing capabilities that leverage Shutterstock's global creative network, professional-grade production studio, and machine learning expertise to deliver end-to-end value for our partners."
End-to-end Support for Model Training
In addition to already providing the world's largest multimodal data corpus for AI training, Shutterstock now offers support across the entire model training lifecycle, including:
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Custom Content Production: With 10 production hubs and 2M+ creators across 150+ countries, Shutterstock delivers custom datasets at scale across every medium, aesthetic, and region, including cutting-edge formats like multi-camera and stereoscopic. Structured datasets include before/after pairs, production notes and metadata, giving model builders high-signal, hard-to-source training examples.
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Creative-Expert Preference Data: Shutterstock leverages professional creatives for rubric-driven aesthetic judgments that capture greater nuance, intent and quality than crowd signals. This structured feedback powers reinforcement learning, reranking and evaluation pipelines with the precision needed for next-generation generative models.
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Curation & Annotation Services: Advanced machine learning tools and human reviewers deliver trait-specific scoring, clustering, and annotations from lighting and composition to edit histories and metadata.
- Evaluation & Performance Insights: End-to-end evaluation pipelines include standard prompts, expert audits for safety and brand fit, trait-based scoring, and live A/B benchmarks so model builders gain clear insight into what's improving, regressing or needs focus.
A Creative Edge in Model Training
Shutterstock's strategic evolution in AI has made it a valuable partner to industry leaders like NVIDIA, Meta, OpenAI, Runway and others. Through these collaborations, the company is helping shape the next generation of generative AI tools and standards across 3D, imagery, text and video. This latest initiative leverages Shutterstock's unmatched content, which is rich in metadata, diverse in scope and extensively annotated, making it an unrivaled resource for training AI models.
"Shutterstock has been a key strategic partner for us as we develop industry-leading AI models for creatives. In addition to our data partnership, their expertise and feedback has been valuable to improving the overall performance of our technology," said Runway Head of Operations and Partnerships, Michelle Kwon.
"With these AI Services, we're bringing niche datasets and RLHF-style alignment to diffusion and multimodal models," added Mandell. "Our global network of creative professionals and our in-house teams make us uniquely suited to deliver preference data, annotations, and evaluation signals needed to close the gap between model capabilities and human expectations."
Leveraging Shutterstock's unmatched position at the intersection of data, creativity and technology, the company now enables model builders to access the resources they need to create safer, more capable and more aligned AI systems.
For more information on Shutterstock's AI services, visit shutterstock.com/business/ai-services.
About Shutterstock
Shutterstock is in the business of turning ideas into impact. Powered by a global network of millions of creators and our cutting-edge technology, we provide businesses, creatives and brand leaders with the essential, universal ingredients to make their work more effective. Shutterstock is home to the world's largest and most diverse collection of high-quality licensable assets, data and AI solutions, advertising and distribution solutions, exclusive editorial content, and full-service studio production—delivering unparalleled resources to fuel great work.
Discover our impact at www.shutterstock.com and connect with us on LinkedIn, Instagram, X, Facebook and YouTube.
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SOURCE Shutterstock, Inc.
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