Shutterstock Launches First Ethical Generative 3D API

Rhea-AI Summary

Shutterstock (NYSE: SSTK) has launched its generative 3D API, offering enterprises a fast and ethical way to produce realistic 3D models using AI. The API, built on NVIDIA Edify architecture, was trained exclusively on Shutterstock's ethically-sourced content. Key features include:

- Text-to-3D and image-to-3D generation
- 360 HDRi generator API for creating natural environments
- Outputs in GLB, USDz, and OBJ formats with PBR materials
- TRUST safeguards for ethical compliance and brand safety
- Intuitive documentation for easy integration

The API is now available for enterprise customers, with generative credit packs starting at $25. Early beta testers like HP, Trigger XR, and WPP will showcase applications at SIGGRAPH 2024.

Positive

• Launch of generative 3D API for fast and ethical 3D model production
• Exclusive training on Shutterstock's ethically-sourced content
• Reduces 3D creation time from hours to minutes
• Offers text-to-3D and image-to-3D generation capabilities
• Implements TRUST safeguards for ethical compliance and brand safety
• Affordable pricing with generative credit packs starting at $25

Negative

• None.

Insights

Tech Expert

Shutterstock's launch of the first ethical generative 3D API marks a significant milestone in the AI-driven content creation landscape. This innovative offering, built on NVIDIA's Edify architecture, has the potential to revolutionize 3D model generation across various industries.

Key points to consider:

• Ethical AI approach: By training the model exclusively on licensed Shutterstock content, the company addresses growing concerns about AI ethics and fair compensation for original creators. This could set a new standard for responsible AI development in the creative industry.
• Efficiency gains: The ability to generate 3D models in minutes rather than hours could lead to substantial time and cost savings for businesses, potentially disrupting traditional 3D modeling workflows.
• Multiformat output: The API's support for GLB, USDz and OBJ formats with PBR materials ensures broad compatibility with existing 3D pipelines and tools.
• Market positioning: By focusing on enterprise customers and offering flexible pricing options, Shutterstock is positioning itself to capture a significant share of the growing 3D content market.

However, it's important to monitor the quality and consistency of the generated models over time. While the company reports significant improvements during the 16-month training period, the real-world performance and adoption rate will be key indicators of the technology's success.

The integration of TRUST safeguards and content controls is a proactive step towards addressing potential misuse and legal concerns. This could be a significant differentiator in a market where AI-generated content is increasingly scrutinized.

Overall, this launch positions Shutterstock at the forefront of ethical AI-driven 3D content creation, potentially opening new revenue streams and strengthening its competitive advantage in the digital content market.

Financial Analyst

Shutterstock's introduction of the generative 3D API represents a strategic move that could significantly impact the company's financial outlook and market position. Here's a breakdown of the potential financial implications:

• Revenue diversification: This new offering expands Shutterstock's product portfolio beyond traditional stock content, potentially opening up new revenue streams in the rapidly growing 3D and AR/VR markets.
• Market expansion: By targeting enterprise customers across multiple industries, Shutterstock is positioning itself to capture a larger share of the digital content market, which could drive top-line growth.
• Competitive advantage: The ethical AI approach and exclusive use of licensed content could differentiate Shutterstock from competitors, potentially leading to increased customer acquisition and retention.
• Scalability: The API-based model allows for easy integration into existing workflows, which could lead to rapid adoption and scalable revenue growth.
• Pricing strategy: The flexible pricing model, starting at $25 for generative credit packs, makes the technology accessible to businesses of various sizes, potentially driving high-volume, recurring revenue.

However, investors should also consider potential risks:

• R&D costs: Ongoing development and improvement of the AI technology may require significant investment, potentially impacting short-term profitability.
• Market adoption: The success of this initiative will depend on the quality of generated content and ease of integration, which will need to be closely monitored.
• Competitive landscape: As AI-generated content becomes more prevalent, Shutterstock may face increased competition from both established players and new entrants in the market.

While it's too early to quantify the exact financial impact, this launch positions Shutterstock to capitalize on the growing demand for AI-generated 3D content. Investors should watch for updates on adoption rates, revenue contribution and any shifts in the company's overall financial performance in the coming quarters.

AI Generator Now in Commercial Beta; Generates Realistic 3D Models in Minutes

NEW YORK, July 30, 2024 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering high-quality creative content for transformative brands, digital media and marketing companies, today announced the launch of its generative 3D API, giving enterprises a fast and ethical way to produce realistic 3D models with AI. This generative API, built on the multimodal NVIDIA Edify generative AI architecture, was trained exclusively on Shutterstock content, including more than half a million ethically-sourced 3D models, more than 650 million images and detailed Shutterstock metadata.

Enterprises can immediately begin using Shutterstock's ethically-trained text-to-3D and image-to-3D generator API.

Shutterstock also announced the start of early access to its 360 HDRi generator API, also built on NVIDIA Edify, which generates rich and detailed natural environments for lighting 3D scenes. These new offerings will be showcased live during the Enhancing 3D Pipelines with Generative AI industry session held at the SIGGRAPH 2024 conference.

"With our new generative 3D capabilities, studios and developers can revolutionize their pipelines, leveraging the only generative 3D service entirely trained on licensed data to ensure fair compensation for the original creators who also have the option to opt-out," said Dade Orgeron, Vice President of Innovation at Shutterstock. "What's truly groundbreaking is that our generative technology transforms a traditionally lengthy process, that usually takes hours, into one that can be accomplished in minutes, dramatically reducing barriers to 3D creation and opening up new possibilities for enterprises across multiple industries."

With the recent expansion of 3D worldwide, companies face an increasing imperative to engage in ethical AI solutions. In response, Shutterstock has released this text-to-3D and image-to-3D generator API platform, allowing enterprises to immediately begin using their ethically trained AI API to accelerate pipelines, populate virtual worlds or even bring generative technology to the 3D tools artists use every day. The API can seamlessly be integrated into any application or pipeline, drastically reducing the time from concept to creation. Each 3D generation begins with a 2D preview image that users can approve or change. Once approved, the cloud-based generator produces the 3D files, which are returned in GLB, USDz and OBJ formats as triangles and quad meshes, complete with physically based rendering (PBR) materials.

With each successive training cycle over the past 16 months, quality and prompt adherence has improved by a significant margin, leading to assets that are ideal to use for prototyping, previsualization and as stepping stones to final designs. As part of this process, Shutterstock is also putting TRUST safeguards in place, which includes ensuring ethical compliance, legal integrity, and brand safety for our customers and their audiences through tailored protections and content controls. This also includes implementing and improving guardrails to protect against inappropriate content and content that resembles major brand IP.

To further help users, the API is launching with intuitive documentation that can even help non-developers integrate it in a couple of hours, as well as lightweight plugins and code samples for Blender and Gradio.

At SIGGRAPH 2024, some of Shutterstock's early beta testers, like HP, Trigger XR and WPP, will demonstrate how they are using the generator across a variety of use cases. HP will be showcasing 3D prints and physical prototypes, which attendees can design on the show floor. Trigger XR will demo asset creation for XR environments utilizing an Apple Vision Pro, while WPP will tackle generative 3D for virtual production in the NVIDIA Omniverse platform. Studios, Shutterstock's in house production service, will also present their immersive production capabilities and share the ways they utilize Shutterstock's generative 3D technology for a variety of their commercial clients.

Pricing and Availability
The API is available now for enterprise customers, with a self-serve option coming soon. With generative credit packs starting as low as $25, companies and enterprises of all sizes will be able to utilize these next generation 3D capabilities.

Visit the generative 3D landing page to learn more about the API, sign up to be notified on launch, and gain access to the developer platform to preview API documentation. Developers and enterprises can also experiment with the capabilities today by visiting build.nvidia.com/shutterstock/edify-3d.

About Shutterstock
Shutterstock, Inc. (NYSE: SSTK) is a premier partner for transformative brands, digital media and marketing companies, empowering the world to create with confidence. Fueled by millions of creators around the world and a fearless approach to product innovation, Shutterstock is the leading global platform for licensing from the most extensive and diverse collection of high-quality 3D models, videos, music, photographs, vectors and illustrations. From the world's largest content marketplace, to breaking news and A-list entertainment editorial access, to an all-in-one content editing platform and studio production service—all using the latest in innovative technology—Shutterstock offers the most comprehensive selection of resources to bring storytelling to life.

Learn more at www.shutterstock.com and follow us on LinkedIn , Instagram , Twitter , Facebook and YouTube.

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SOURCE Shutterstock, Inc.

FAQ

What is Shutterstock's new generative 3D API?

Shutterstock's generative 3D API is an AI-powered tool that allows enterprises to quickly produce realistic 3D models using text-to-3D and image-to-3D generation. It's built on NVIDIA Edify architecture and trained exclusively on Shutterstock's ethically-sourced content.

How does Shutterstock's generative 3D API benefit enterprises?

The API reduces 3D creation time from hours to minutes, offers ethical AI solutions, and can be easily integrated into existing pipelines. It provides outputs in multiple formats (GLB, USDz, OBJ) with PBR materials, making it versatile for various industries and applications.

When will Shutterstock's (SSTK) generative 3D API be available?

Shutterstock's generative 3D API is available now for enterprise customers as of July 30, 2024. A self-serve option is coming soon, with generative credit packs starting at $25.

What safeguards does Shutterstock implement in its generative 3D API?

Shutterstock implements TRUST safeguards in its generative 3D API, ensuring ethical compliance, legal integrity, and brand safety. This includes protections against inappropriate content and content resembling major brand IP.