Welcome to our dedicated page for Starco Brands news (Ticker: STCB), a resource for investors and traders seeking the latest updates and insights on Starco Brands stock.
Starco Brands, Inc. develops and acquires consumer brands across beauty, nutrition and alcohol-related categories. Company news recurring themes include operating results, margin and adjusted EBITDA trends, distribution expansion, product innovation and portfolio integration across Skylar, Soylent, Winona and Whipshots.
Updates also cover Skylar fragrance launches and retail channels such as Sephora, Macy's, Nordstrom and Anthropologie, along with e-commerce and direct-to-consumer strategy for Soylent and capital-structure disclosures tied to the company's financing and growth platform.
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Starco Brands (OTCQB: STCB) announced that Whipshots™, its vodka-infused whipped cream, has received significant accolades. On April 24, 2023, Whipshots won a "Rising Star Award" at Beverage Dynamics' 2023 Growth Brands Awards and four medals at the 2023 DB & SB Spring Blind Tasting. This recognition highlights Whipshots' market impact and innovation in the spirits industry. Previously, the product earned multiple awards including a Double Gold medal at the 2022 SIP Awards. With a 10% alcohol by volume, Whipshots is a versatile addition to cocktails and desserts, indicating strong consumer demand and successful marketing efforts.
Starco Brands announced its collaboration with BuzzBallz to launch the "Whip the Ballz" campaign during April, recognized as Testicular Cancer Awareness Month. The initiative aims to raise awareness about testicular cancer, the most common cancer in men aged 15-44, while promoting self-exams and early detection. For each social media post using #WHIPTHEBALLZ, Whipshots will donate to the Testicular Cancer Awareness Foundation. Launched in December 2021, Whipshots has sold over one million cans, with a presence in over 10,000 retail locations. This partnership emphasizes the importance of health awareness, particularly in the spirits industry.
Soylent announced an expanded partnership with Meijer Grocery Stores on March 31, 2023, increasing the availability of its nutrition shakes. The 4-pack shakes will be available at 219 Meijer locations, while single-serve bottles will be present in all 260 stores. This expansion follows a successful trial of single-serve bottles and raises Soylent's offline presence to over 30,000 locations, including major retailers like Walmart and Target. Additionally, Soylent was named the "Best Meal Replacement Shake" by Kantar Research. The company aims to make sustainable nutrition accessible and operates under Starco Brands (OTCQB: STCB).
Starco Brands (OTCQB: STCB) announces that its vodka-infused whipped cream, Whipshots™, has surpassed two million cans sold since its launch in December 2021. The brand achieved its first million cans in ten months, doubling its sales by reaching another million in just four months. Whipshots is now available in 26 U.S. markets, expanding into states like Delaware and Georgia, with new retail partners including Walmart and Albertsons. The product boasts a 10% alcohol by volume and does not require refrigeration. It has received multiple awards, including Double Gold at the 2022 SIP Awards.
Starco Brands, Inc. (OTCQB: STCB) announced its acquisition of Soylent Nutrition, Inc., a leader in plant-based complete nutrition products. The deal allows Soylent to operate independently while benefiting from Starco's resources. Starco Brands CEO Ross Sklar emphasized the potential for growth through synergies and market expansion. Soylent's mission aligns with Starco's focus on improving nutrition accessibility amid rising food insecurity challenges. Founded in 2013, Soylent became a household name, known for its innovative nutrition products available at major retailers. This acquisition signifies Starco's commitment to expanding its behavioral-changing product portfolio.
Starco Brands (OTC-PINK:STCB) has launched a new multi-video campaign titled "Shots of Pleasure" featuring sex therapist Dr. Ruth Westheimer. The campaign, aimed at spicing up Valentine's Day for couples, includes humorous tips on utilizing Whipshots, a vodka-infused whipped cream. Launched in December 2021, Whipshots has already surpassed one million cans sold within its first year, exceeding sales projections. The creative initiative is produced by LA-based agency The Woo, showcasing the versatility of Whipshots beyond cocktails and desserts. Available in three flavors, Whipshots continues to expand its presence in over 10,000 retail locations.