Welcome to our dedicated page for Starco Brands news (Ticker: STCB), a resource for investors and traders seeking the latest updates and insights on Starco Brands stock.
Starco Brands, Inc. (OTCQB: STCB) is a public holding company that invents and acquires consumer brands such as Whipshots, Art of Sport, Winona, Skylar, and Soylent. The STCB news page on Stock Titan aggregates the company’s press releases and third-party coverage so readers can follow developments across this portfolio in one place.
Recent Starco Brands news has focused on financial results, brand launches, and strategic initiatives. The company regularly reports quarterly and annual performance, including net revenue, gross profit, operating expenses, and Adjusted EBITDA, along with segment updates for its Starco Brands, Skylar, and Soylent divisions. Management commentary often highlights portfolio optimization, cost reductions, and changes in channel mix, such as Soylent’s shift toward higher-margin direct-to-consumer and e-commerce sales.
Brand-level announcements feature new product introductions and marketing programs. Examples include Whipshots’ Cardi Gras campaign with a limited-time King Cake flavor and partnerships with Malibu and Fat Tuesday, Art of Sport’s title sponsorship of the LA Bowl Hosted by Rob Gronkowski, and Skylar’s launches of fragrances like Nude Skin and Double Dates, as well as the appointment of Leah Kateb as Chief Creative Officer and "Refounder." These stories illustrate how Starco Brands promotes its brands through events, collaborations, and retail distribution growth.
Strategic and corporate news includes updates on the proposed acquisition of The Starco Group to create a vertically integrated consumer products platform, and information on financing arrangements and agreements with lenders. By checking this page, investors and observers can review Starco Brands’ latest earnings releases, brand campaigns, product rollouts, and transaction announcements related to STCB.
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Starco Brands (OTCQB: STCB) announced that Whipshots™, its vodka-infused whipped cream, has received significant accolades. On April 24, 2023, Whipshots won a "Rising Star Award" at Beverage Dynamics' 2023 Growth Brands Awards and four medals at the 2023 DB & SB Spring Blind Tasting. This recognition highlights Whipshots' market impact and innovation in the spirits industry. Previously, the product earned multiple awards including a Double Gold medal at the 2022 SIP Awards. With a 10% alcohol by volume, Whipshots is a versatile addition to cocktails and desserts, indicating strong consumer demand and successful marketing efforts.
Starco Brands announced its collaboration with BuzzBallz to launch the "Whip the Ballz" campaign during April, recognized as Testicular Cancer Awareness Month. The initiative aims to raise awareness about testicular cancer, the most common cancer in men aged 15-44, while promoting self-exams and early detection. For each social media post using #WHIPTHEBALLZ, Whipshots will donate to the Testicular Cancer Awareness Foundation. Launched in December 2021, Whipshots has sold over one million cans, with a presence in over 10,000 retail locations. This partnership emphasizes the importance of health awareness, particularly in the spirits industry.
Soylent announced an expanded partnership with Meijer Grocery Stores on March 31, 2023, increasing the availability of its nutrition shakes. The 4-pack shakes will be available at 219 Meijer locations, while single-serve bottles will be present in all 260 stores. This expansion follows a successful trial of single-serve bottles and raises Soylent's offline presence to over 30,000 locations, including major retailers like Walmart and Target. Additionally, Soylent was named the "Best Meal Replacement Shake" by Kantar Research. The company aims to make sustainable nutrition accessible and operates under Starco Brands (OTCQB: STCB).
Starco Brands (OTCQB: STCB) announces that its vodka-infused whipped cream, Whipshots™, has surpassed two million cans sold since its launch in December 2021. The brand achieved its first million cans in ten months, doubling its sales by reaching another million in just four months. Whipshots is now available in 26 U.S. markets, expanding into states like Delaware and Georgia, with new retail partners including Walmart and Albertsons. The product boasts a 10% alcohol by volume and does not require refrigeration. It has received multiple awards, including Double Gold at the 2022 SIP Awards.
Starco Brands, Inc. (OTCQB: STCB) announced its acquisition of Soylent Nutrition, Inc., a leader in plant-based complete nutrition products. The deal allows Soylent to operate independently while benefiting from Starco's resources. Starco Brands CEO Ross Sklar emphasized the potential for growth through synergies and market expansion. Soylent's mission aligns with Starco's focus on improving nutrition accessibility amid rising food insecurity challenges. Founded in 2013, Soylent became a household name, known for its innovative nutrition products available at major retailers. This acquisition signifies Starco's commitment to expanding its behavioral-changing product portfolio.
Starco Brands (OTC-PINK:STCB) has launched a new multi-video campaign titled "Shots of Pleasure" featuring sex therapist Dr. Ruth Westheimer. The campaign, aimed at spicing up Valentine's Day for couples, includes humorous tips on utilizing Whipshots, a vodka-infused whipped cream. Launched in December 2021, Whipshots has already surpassed one million cans sold within its first year, exceeding sales projections. The creative initiative is produced by LA-based agency The Woo, showcasing the versatility of Whipshots beyond cocktails and desserts. Available in three flavors, Whipshots continues to expand its presence in over 10,000 retail locations.
Starco Brands (OTCQB: STCB) achieved significant success with its vodka-infused whipped cream, Whipshots, shipping 61,788 cases in Q4 2022 across 23 states and over 10,000 retailers. The brand launched in February 2022, marking its first holiday season, and has plans for aggressive expansion in 2023. Co-founder Cardi B's promotional efforts, including a viral TikTok recipe, contributed to its popularity. The seasonal Peppermint flavor was well-received, and additional flavors are planned. Whipshots, a non-dairy product with 10% Alc./Vol, is available online and at retailers nationwide.
Starco Brands (OTCQB: STCB) has entered a definitive agreement to acquire Skylar, a clean fragrance brand known for its hypoallergenic products. Founded by Cat Chen, Skylar aims to disrupt the $50B perfume market with 100% transparency in ingredients and a commitment to being vegan and cruelty-free. The acquisition allows Skylar to operate independently while leveraging Starco's infrastructure for growth. Starco's CEO, Ross Sklar, expressed optimism about Skylar's potential in the fragrance industry, particularly with established retail partners such as Sephora and Nordstrom.