Welcome to our dedicated page for Starco Brands news (Ticker: STCB), a resource for investors and traders seeking the latest updates and insights on Starco Brands stock.
Starco Brands, Inc. develops and acquires consumer brands across beauty, nutrition and alcohol-related categories. Company news recurring themes include operating results, margin and adjusted EBITDA trends, distribution expansion, product innovation and portfolio integration across Skylar, Soylent, Winona and Whipshots.
Updates also cover Skylar fragrance launches and retail channels such as Sephora, Macy's, Nordstrom and Anthropologie, along with e-commerce and direct-to-consumer strategy for Soylent and capital-structure disclosures tied to the company's financing and growth platform.
Starco Brands (NASDAQ:STCB) fragrance brand Skylar introduced True Love's Cake, a gourmand perfume inspired by a Persian Love Cake legend and Chief Creative Officer Leah Kateb's family memories.
The vegan, cruelty-free, hypoallergenic scent launches exclusively on the Sephora app June 15, then broadly at Sephora and Skylar.com June 16 in 50ml ($96) and 10ml ($33) formats.
Starco Brands (OTCQB: STCB) reported full year 2025 net revenue of $40.5 million and fourth quarter revenue of $7.0 million. Gross margin expanded to approximately 39% and Adjusted EBITDA improved ~135% to about $3.1 million for 2025. The company cited portfolio optimization, a retail exit for Soylent, lower operating expenses and impairments (intangibles $14.0M) as drivers of adjusted profitability and a reported full-year GAAP net loss of $20.7 million. Cash was approximately $1.8 million and inventory $4.5 million at December 31, 2025.
Skylar (STCB) launches Pomegranate Princess, a Persian‑inspired gourmand eau de parfum debuting as a 50ml full size for $96 and a new travel spray for $30. The Sephora.com exclusive drops March 21, 2026, with in‑store and Skylar.com availability March 23, 2026.
The scent celebrates Leah Kateb's heritage, introduces Skylar's first travel spray and includes a limited keychain accessory; product is vegan, cruelty‑free and hypoallergenic.
Starco Brands (OTCQB: STCB) reported Q3 2025 net revenue of $11.6 million with gross profit of $4.6 million and margins near 40%. Reported Q3 unadjusted net loss improved to $1.4 million versus a $6.3 million loss in Q3 2024. For the first nine months of 2025, revenue was $33.5 million and adjusted EBITDA improved to roughly $0.2 million.
The company is in final stages to close a transformational merger with The Starco Group expected before year-end or by Q1 2026, which management says will add ~40% revenue growth and vertical integration. Cash totaled about $1.5 million and inventory was $6.6 million as of September 30, 2025.
Skylar (NASDAQ:STCB) announced Double Dates, a new signature eau de parfum by Chief Creative Officer Leah Kateb, launching Oct 9, 2025 (Sephora app) and nationwide Oct 10, 2025.
Double Dates blends ripe dates, sticky toffee and brown sugar; it's available as a 50ml Eau de Parfum for $90 and a 10ml travel spray for $30. The fragrance is crafted to Skylar's clean-beauty standards: vegan, cruelty-free, hypoallergenic and safe for sensitive skin. Skylar positions the scent as a more elevated, sophisticated direction under Kateb's creative vision and will sell direct via Sephora and Skylar.com.
Starco Brands (OTCQB: STCB) reported its Q2 2025 financial results, with net revenue of $11.0 million and gross margins of 40%. The company showed significant improvement in Adjusted EBITDA, reducing losses by $1.9 million year-over-year for the first six months of 2025.
The company's strategic portfolio optimization led to reduced revenues but improved profitability metrics. Operating expenses decreased by 32%, with Marketing, General and Administrative expenses falling to $3.2 million (29% of revenue) in Q2 2025. The company reported a net loss of $1.8 million for Q2 2025, a substantial improvement from the $11.6 million loss in Q2 2024.
Notably, Starco Brands announced plans to complete its merger with The Starco Group by year-end 2025, which aims to create a fully vertically integrated consumer products manufacturing platform.
Starco Brands (OTCQB: STCB) has signed a non-binding Letter of Intent to acquire its contract manufacturer, The Starco Group (TSG), aiming to create a vertically integrated consumer products platform. The company will be renamed "STARCO" and restructured with two main subsidiaries: Starco Brands and Starco Manufacturing.
TSG operates three manufacturing facilities across the US, specializing in personal care, household, food, and beverage products. The facilities include Four Star Chemical (Los Angeles), BOV Solutions (Statesville), and Temperance Distilling (Temperance). The acquisition will integrate TSG's private label and co-packing capabilities with STCB's existing brand portfolio, which includes Skylar Beauty, Whipshots, Winona, and Art of Sport.
The transaction is expected to close in Q4 2025, subject to due diligence and regulatory requirements.
Skylar (NYSE:STCB), the California-based clean fragrance brand, has appointed Love Island USA star Leah Kateb as its new Chief Creative Officer and "Refounder". In this newly created role, Kateb will lead the brand's evolution, including scent development, storytelling, brand vision, and partnerships.
Kateb, who gained prominence through Peacock's Love Island USA, first connected with the brand after featuring Skylar's Vanilla Sky fragrance in a viral shower routine video. She has already begun working with the Skylar team on new scent development and a complete brand refresh, aiming to create a more sophisticated and expressive identity for the brand.
Starco Brands (OTCQB: STCB) reported its Q4 and full-year 2024 results, achieving net revenue of $58.7 million for FY2024, compared to $63.6 million in 2023. The company reached profitability on an Adjusted EBITDA basis at $1.3 million for FY2024.
Q4 2024 net revenue was $12.1 million, down from $18.5 million in Q4 2023, impacted by supply chain pressures and inventory adjustments. The company significantly reduced operating expenses, with Q4 2024 operating expenses down 61% and annual operating expenses reduced by 25%.
Key segment performance for FY2024:
- Starco Brands segment: $12.1M revenue (vs $16.3M in 2023)
- Skylar segment: $10.5M revenue (vs $10.7M in 2023)
- Soylent segment: $36.1M revenue
The company ended 2024 with $1.2 million in cash and $8.2 million in inventory, compared to $1.8 million cash and $10.7 million inventory at the end of 2023.
Whipshots, the vodka-infused whipped cream brand co-founded by Cardi B, announces 'Cardi Gras', a New Orleans-themed marketing campaign coinciding with game day celebrations. The centerpiece is a -edition King Cake flavor available across seven Southeastern states at major retailers including Total Wine & More, Costco, and others.
The initiative includes a partnership with Malibu for co-branded store programs and signature cocktails, plus collaboration with Fat Tuesday locations in New Orleans and Las Vegas. The King Cake Whipshots features vodka infusion with sweet, spiced notes inspired by traditional Mardi Gras King Cake, designed for desserts, coffees, and cocktails. The product will be distributed in Louisiana, Texas, Missouri, Florida, Alabama, Arkansas, and Mississippi.