Leah Kateb Joins Skylar to Usher in a New, Elevated Era for the California-Inspired Fragrance Brand
Skylar (NYSE:STCB), the California-based clean fragrance brand, has appointed Love Island USA star Leah Kateb as its new Chief Creative Officer and "Refounder". In this newly created role, Kateb will lead the brand's evolution, including scent development, storytelling, brand vision, and partnerships.
Kateb, who gained prominence through Peacock's Love Island USA, first connected with the brand after featuring Skylar's Vanilla Sky fragrance in a viral shower routine video. She has already begun working with the Skylar team on new scent development and a complete brand refresh, aiming to create a more sophisticated and expressive identity for the brand.
Skylar (NYSE:STCB), il marchio californiano di fragranze pulite, ha nominato Leah Kateb, star di Love Island USA, come nuova Chief Creative Officer e "Refounder". In questo ruolo appena creato, Kateb guiderà l'evoluzione del brand, occupandosi dello sviluppo delle fragranze, della narrazione, della visione del marchio e delle collaborazioni.
Kateb, diventata famosa grazie a Love Island USA su Peacock, ha conosciuto il brand dopo aver mostrato la fragranza Vanilla Sky di Skylar in un video virale della sua routine sotto la doccia. Ha già iniziato a collaborare con il team di Skylar per sviluppare nuove fragranze e un completo restyling del marchio, con l'obiettivo di creare un'identità più sofisticata ed espressiva.
Skylar (NYSE:STCB), la marca californiana de fragancias limpias, ha nombrado a Leah Kateb, estrella de Love Island USA, como su nueva Directora Creativa y "Refundadora". En este nuevo puesto creado, Kateb liderará la evolución de la marca, incluyendo el desarrollo de fragancias, la narrativa, la visión de la marca y las asociaciones.
Kateb, quien ganó fama a través de Love Island USA en Peacock, se conectó con la marca después de mostrar la fragancia Vanilla Sky de Skylar en un video viral de su rutina en la ducha. Ya ha comenzado a trabajar con el equipo de Skylar en el desarrollo de nuevas fragancias y una renovación completa de la marca, con el objetivo de crear una identidad más sofisticada y expresiva.
Skylar (NYSE:STCB), 캘리포니아 기반의 클린 향수 브랜드가 Love Island USA 스타 리아 케이텁(Leah Kateb)을 새로운 최고 크리에이티브 책임자이자 '재창립자(Refounder)'로 임명했습니다. 새로 신설된 이 역할에서 케이텁은 향수 개발, 스토리텔링, 브랜드 비전 및 파트너십 등 브랜드의 진화를 이끌 예정입니다.
피콕(Peacock)의 Love Island USA를 통해 유명세를 얻은 케이텁은 스카일러의 바닐라 스카이 향수를 자신의 샤워 루틴 영상에서 소개하며 브랜드와 처음 연결되었습니다. 그녀는 이미 스카일러 팀과 함께 새로운 향수 개발과 브랜드 전면 리프레시 작업을 시작했으며, 브랜드의 정체성을 더욱 세련되고 표현력 있게 만들고자 합니다.
Skylar (NYSE:STCB), la marque californienne de parfums propres, a nommé Leah Kateb, star de Love Island USA, en tant que nouvelle Chief Creative Officer et "Refounder". Dans ce rôle nouvellement créé, Kateb dirigera l'évolution de la marque, incluant le développement des parfums, le storytelling, la vision de la marque et les partenariats.
Kateb, qui s'est fait connaître grâce à Love Island USA sur Peacock, a découvert la marque après avoir présenté le parfum Vanilla Sky de Skylar dans une vidéo virale de sa routine sous la douche. Elle a déjà commencé à collaborer avec l'équipe Skylar sur le développement de nouveaux parfums et une refonte complète de la marque, visant à créer une identité plus sophistiquée et expressive.
Skylar (NYSE:STCB), die in Kalifornien ansässige Marke für saubere Düfte, hat Love Island USA-Star Leah Kateb als neue Chief Creative Officer und "Refounder" ernannt. In dieser neu geschaffenen Position wird Kateb die Weiterentwicklung der Marke leiten, einschließlich Duftentwicklung, Storytelling, Markenvision und Partnerschaften.
Kateb, die durch Peacock's Love Island USA bekannt wurde, kam erstmals mit der Marke in Kontakt, nachdem sie Skylar's Duft Vanilla Sky in einem viralen Dusch-Routine-Video gezeigt hatte. Sie hat bereits begonnen, mit dem Skylar-Team an neuen Düften und einem vollständigen Marken-Relaunch zu arbeiten, mit dem Ziel, eine anspruchsvollere und ausdrucksstärkere Markenidentität zu schaffen.
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Love Island Alum, and Fragrance Aficionado, Assumes Role of Brand's "Refounder" and Chief Creative Officer
Widely recognized as the breakthrough star of Peacock's Love Island
Kateb first spotlighted Skylar's Vanilla Sky fragrance in her now-viral shower routine video–an organic moment that immediately caught the attention of both the brand and its community. That authentic connection sparked deeper conversations and ultimately led to her appointment as Chief Creative Officer, where she will help shape the brand's future and bring a fresh, elevated perspective.
"Vanilla Sky by Skylar was my secret weapon, warm, cozy, a little flirty. People always asked what I was wearing. I always knew I had a special connection to fragrance, but Skylar felt different. It felt clean, sexy, and completely me. So when they called, it just made sense. Now I get to help reimagine a brand I genuinely love, from the inside out. We're making Skylar bolder, more expressive, and definitely a little hotter. This next era is personal and it's going to smell so good," said Kateb.
Behind the scenes, Kateb has already been working closely with the Skylar team on new scent development and a full brand refresh–ushering in a Skylar that feels more sophisticated, expressive, and aligned with the evolving identity of the brand and its community.
"To know Leah is to love her. Her innate sense of style, passion for fragrance, and rigorous work ethic make her an incredible match for Skylar. We couldn't be more excited to officially welcome her to the Skylar family," said Ross Sklar, CEO Starco Brands (parent company of Skylar).
For more information, visit Skylar.com or follow along @Skylar on Instagram and TikTok.
About Skylar
Skylar, a Starco Brands (OTCQB : STCB) company, is redefining fragrance with sophisticated scents that are effortlessly
Originally founded in 2017 as a pioneer in clean fragrance, 2025 ushers in a bold new chapter for the brand with LA-native Leah Kateb joining Skylar as its "Refounder" and Chief Creative Officer. With Kateb at the helm, the brand has embraced its roots more than ever—celebrating West Coast confidence, trend-setting individuality, and pushing the bounds of fragrance with adventurous new scents.
The brand's full scent portfolio delights fans at stores nationwide, including Sephora, Macy's, Nordstrom, and Anthropologie. Skylar's full lineup, as well as its cult-favorite Scent Club, can also be found on its website - Skylar.com.
Skylar is proudly vegan, cruelty-free, hypoallergenic, and safe for sensitive skin.
About Starco Brands
Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world's only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange. Visit starcobrands.com for more information.
About Leah Kateb
Leah Kateb has emerged as the undeniable breakout star of Love Island
Media Contact:
Reade Norman
CLD PR
Reade@CLDStyleHouse.com
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SOURCE Skylar
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