Welcome to our dedicated page for STARCO BRANDS CL A news (Ticker: STCB), a resource for investors and traders seeking the latest updates and insights on STARCO BRANDS CL A stock.
Starco Brands, Inc. develops and acquires consumer brands across beauty, nutrition and alcohol-related categories. Company news recurring themes include operating results, margin and adjusted EBITDA trends, distribution expansion, product innovation and portfolio integration across Skylar, Soylent, Winona and Whipshots.
Updates also cover Skylar fragrance launches and retail channels such as Sephora, Macy's, Nordstrom and Anthropologie, along with e-commerce and direct-to-consumer strategy for Soylent and capital-structure disclosures tied to the company's financing and growth platform.
Starco Brands (OTC-PINK:STCB) has launched a new multi-video campaign titled "Shots of Pleasure" featuring sex therapist Dr. Ruth Westheimer. The campaign, aimed at spicing up Valentine's Day for couples, includes humorous tips on utilizing Whipshots, a vodka-infused whipped cream. Launched in December 2021, Whipshots has already surpassed one million cans sold within its first year, exceeding sales projections. The creative initiative is produced by LA-based agency The Woo, showcasing the versatility of Whipshots beyond cocktails and desserts. Available in three flavors, Whipshots continues to expand its presence in over 10,000 retail locations.
Starco Brands (OTCQB: STCB) achieved significant success with its vodka-infused whipped cream, Whipshots, shipping 61,788 cases in Q4 2022 across 23 states and over 10,000 retailers. The brand launched in February 2022, marking its first holiday season, and has plans for aggressive expansion in 2023. Co-founder Cardi B's promotional efforts, including a viral TikTok recipe, contributed to its popularity. The seasonal Peppermint flavor was well-received, and additional flavors are planned. Whipshots, a non-dairy product with 10% Alc./Vol, is available online and at retailers nationwide.
Starco Brands (OTCQB: STCB) has entered a definitive agreement to acquire Skylar, a clean fragrance brand known for its hypoallergenic products. Founded by Cat Chen, Skylar aims to disrupt the $50B perfume market with 100% transparency in ingredients and a commitment to being vegan and cruelty-free. The acquisition allows Skylar to operate independently while leveraging Starco's infrastructure for growth. Starco's CEO, Ross Sklar, expressed optimism about Skylar's potential in the fragrance industry, particularly with established retail partners such as Sephora and Nordstrom.
Starco Brands (OTCQB: STCB) has acquired The AOS Group Inc., known for its Art of Sport brand specializing in athlete body and skincare products, in an all-stock transaction completed on September 12, 2022. Cofounded by basketball legend Kobe Bryant, AOS products focus on enhancing athletic performance. This acquisition aligns with Starco's goal of expanding into various product categories beyond personal care, leveraging its manufacturing and marketing expertise. The deal aims to capitalize on AOS's growth potential and honor Kobe's legacy.
Starco Brands has expanded the retail distribution of its innovative vodka-infused whipped cream, Whipshots™, to Hawaii, Missouri, and Indiana. This move increases its market presence to 14 states since its national launch in February 2022. Whipshots is available in sizes ranging from 50mL ($5.99) to 375mL ($24.99) across popular retailers like Foodland and Total Wine & More. The product, which is shelf-stable and has a 10% Alc./Vol, continues to see high demand, recognized with multiple awards including a Double Gold medal at the 2022 SIP Awards.
Starco Brands (OTCQB: STCB) announced the appointment of three key executives to enhance its leadership team amidst the successful expansion of its innovative product, Whipshots. Jeremiah Pfaff is appointed Senior Vice President of Operations, Cathy Popick as Vice President of Sales for Whipshots, and Patrick O'Neill as Head of Creative. These additions aim to bolster operations, marketing, and sales strategies to support the company's multi-brand growth. CEO Ross Sklar emphasized the necessity of these leaders to maintain momentum and achieve projected milestones.
Starco Brands, Inc. (STCB) has launched a Regulation A+, Tier 2 public offering to raise $45 million. This offering allows direct investment in the company's freely tradable common stock, enhancing accessibility for investors aged 18 and older. The initiative supports Starco Brands' mission to foster close relationships with its customer base and generate capital for their innovative product lines, including Whipshots™ and Breathe®. The proceeds will enhance liquidity and fund future growth plans.