Allison Worldwide and Stagwell Bolster APAC Capabilities in Naming Margaret Key as CEO, Allison Asia and Stagwell's Executive Director, Asia Pacific

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Allison Worldwide and Stagwell (NASDAQ:STGW) have appointed Margaret Key as CEO of Allison Asia and Stagwell's Executive Director for Asia Pacific, effective October 1, 2025. Key, who will be based in Singapore and report to Allison Worldwide CEO Jonathan Heit, brings over 20 years of strategic expertise to this dual role.

Previously serving as CEO for Publicis' MSL Group in Asia Pacific, Key has a proven track record of transforming regional operations and driving business growth. Her industry recognition includes Campaign Asia's Women to Watch and multiple regional awards. In her new role, she will oversee Allison's APAC growth strategy while steering Stagwell's regional market development and client engagement initiatives.

[ "Appointment of experienced industry veteran with over 20 years of expertise", "Strategic expansion of leadership presence in the growing APAC market", "Proven track record of regional transformation and business growth from previous roles" ]

SINGAPORE, Aug. 22, 2025 /PRNewswire/ -- Allison Worldwide and Stagwell are turbocharging their Asia Pacific communications capabilities and client support with the appointment of industry veteran Margaret Key as Chief Executive Officer, Allison Asia and Stagwell's Executive Director, Asia Pacific.

Joining Oct. 1, Key brings more than two decades of strategic expertise and visionary leadership to the dual role. She will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit.

Most recently, she served as CEO for Publicis' MSL Group, Asia Pacific, spearheading the transformation of a fragmented agency into a cohesive regional network and delivering significant business growth and expansion. Previously, Key worked at Edelman and Burson-Marsteller, Asia Pacific.

She has been recognized with multiple industry awards, including Campaign Asia's Women to Watch, Campaign Asia's APAC Regional Consultancy of the Year, and London International Awards: APAC Regional PR Network of the Year. Additionally, she is a board member at Verité, a global nonprofit organization dedicated to labor rights.

"Margaret is a proven force in our industry, and her appointment signals an exciting new chapter for our Asia Pacific clients and communications business," said Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell. "She also shares our dedication to every client's success through a world-class team delivering world-class results."

As CEO of Allison Asia, Key will oversee the growth of the organization in APAC, including expansion plans and business strategy. In her role as Stagwell's Executive Director, Asia Pacific, she will steer regional market development and take engagement with clients to the next level through integration within the entire Stagwell network.

"I'm honored to take on these roles at such a pivotal time for both brands," said Key. "Allison and Stagwell each have a very positive reputation in the marketing landscape, and I look forward to working with our talented teams across Asia to deepen our cultural relevance, accelerate innovation and drive sustained growth for our clients."

About Allison Worldwide
Allison Worldwide is a global communications agency dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell's technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

For media inquiries, please contact:

Shanna Brown shanna.brown@allisonworldwide.com

 

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FAQ

Who is the new CEO of Allison Asia and Stagwell's Executive Director for APAC?

Margaret Key has been appointed to these dual roles, effective October 1, 2025. She will be based in Singapore and report to Allison Worldwide CEO Jonathan Heit.

What is Margaret Key's previous experience before joining Stagwell (STGW)?

Key previously served as CEO for Publicis' MSL Group in Asia Pacific, where she transformed the fragmented agency into a cohesive regional network. She also held positions at Edelman and Burson-Marsteller in Asia Pacific.

What awards and recognition has Margaret Key received in her career?

Key has received multiple industry awards including Campaign Asia's Women to Watch, Campaign Asia's APAC Regional Consultancy of the Year, and London International Awards: APAC Regional PR Network of the Year.

What will be Margaret Key's responsibilities at Stagwell (STGW)?

As CEO of Allison Asia, she will oversee APAC growth and expansion plans. As Stagwell's Executive Director, she will lead regional market development and client engagement through integration within the Stagwell network.