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Allison Worldwide Appoints Katie Huang Shin as Head of Technology

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Allison Worldwide (STGW) appointed Katie Huang Shin as Global President, Technology effective Nov. 14, 2025. She will lead Allison's global technology practice from San Francisco and report to CEO Jonathan Heit.

Huang Shin brings 25+ years in technology communications and corporate reputation, including senior roles at Big Valley Marketing, AxiCom, Porter Novelli, FleishmanHillard and WE Communications. Her remit includes senior client support, business growth and expanding Allison's strategic vision for the technology sector while leveraging the Allison–Stagwell network.

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Positive

  • 25+ years of technology communications experience
  • Leads global technology practice starting Nov. 14, 2025
  • Reports directly to CEO Jonathan Heit, indicating senior strategic role
  • Background at major agencies may accelerate business growth in tech vertical

Negative

  • None.

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Highly experienced communications leader to spearhead Allison's technology practice

SAN FRANCISCO, Nov. 12, 2025 /PRNewswire/ -- Allison Worldwide, part of Stagwell (STGW), has announced the appointment of Katie Huang Shin as Global President, Technology.

Beginning Nov. 14, she will lead Allison's global technology practice, providing senior-level support to clients, driving business growth and expanding the agency's long-term strategic vision for the technology sector globally, building on the agency's long history and reputation in the category.  She is based in San Francisco, reporting to Allison CEO Jonathan Heit.

Huang Shin is a recognized expert in technology communications and corporate reputation, with more than 25 years of experience. She has led transformations at global PR agencies and advised C-suite leaders, including fintech, telecom and emerging technology.

Most recently, she was president of Big Valley Marketing, following senior tech communications roles at WPP's AxiCom, Omnicom's Porter Novelli and FleishmanHillard, as well as WE Communications.

"Katie is a transformational leader with an impressive history of building teams, growing businesses and advising technology clients at every level," said Ray Day, Allison Worldwide executive chair and Stagwell vice chair. "Her addition to Allison Worldwide is another example of our dedication to every client's success with a world-class team delivering world-class results."

"From the outset, we at Allison have recognized that technology is a not just a driver of our clients' business, but it propels all industries forward," said Heit. "Katie will add a new dimension to our capabilities, galvanizing our global technology team while leveraging the unique combination of Allison and the Stagwell network to grow in this important vertical."

Huang Shin is a member of the Page Society and holds a Doctor of Education degree in Organizational Leadership.

"I'm inspired by Allison Worldwide's vision and momentum," said Huang Shin. "Technology companies need communications partners who can connect innovation with humanity, strategy with storytelling and ambition with trust. I'm excited to join a team that's doing exactly that."

About Allison Worldwide
Allison Worldwide  is a digital-first, data-led, and future-focused communications agency helping clients see around corners and be ahead of what's next. Not too big and not too small, Allison provides end-to-end global communications, PR, influencer, analytics and marketing support to clients from the Fortune 500 to start-ups. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. 

CONTACT: 
Kara Gelber
pr@stagwellglobal.com 

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/allison-worldwide-appoints-katie-huang-shin-as-head-of-technology-302612101.html

SOURCE Stagwell Inc.

FAQ

Who is Katie Huang Shin and what role did she take at Allison Worldwide (STGW)?

Katie Huang Shin was named Global President, Technology at Allison Worldwide (STGW), effective Nov. 14, 2025.

When does Katie Huang Shin begin her role at Allison Worldwide (STGW)?

She begins leading Allison's global technology practice on Nov. 14, 2025.

To whom will Katie Huang Shin report at Allison Worldwide (STGW)?

Huang Shin will report to Allison CEO Jonathan Heit.

What experience does Katie Huang Shin bring to Allison Worldwide (STGW)?

She has 25+ years in technology communications and corporate reputation, with senior roles at Big Valley Marketing, AxiCom, Porter Novelli, FleishmanHillard and WE Communications.

How might Katie Huang Shin's appointment affect Allison Worldwide (STGW) strategy?

She is tasked with growing Allison's global technology practice, providing senior client support and expanding the agency's long-term strategic vision in the tech sector.