ASSEMBLY APPOINTS BRIDGET HOPKINS AS NEW EUROPE CEO

Rhea-AI Summary

Assembly (NASDAQ: STGW) appointed Bridget Hopkins as Europe CEO, effective Dec 18, 2025. Hopkins, based in London, will report to Global CEO Rick Acampora and lead Assembly's European business.

Hopkins joined Assembly as Managing Partner in September 2023 and most recently served as Chief Operating Officer, credited with strengthening client partnerships and operational excellence. Her remit includes scaling product and performance across Europe while navigating regulatory and cultural complexity.

Assembly Europe has expanded into new markets, integrated digital commerce capabilities, and achieved B Corp certification, which the company cites as a foundation for sustainable growth.

Positive

• Appointed Bridget Hopkins as Europe CEO on Dec 18, 2025
• Hopkins joined Assembly in September 2023 and served as COO
• Assembly Europe achieved B Corp certification
• Regional expansion and integrated digital commerce capabilities

Negative

• None.

Key Figures

Start in role September 2023 Bridget Hopkins joined Assembly as Managing Partner

Future focus year 2026 Reference to exploring AI-enabled creative systems in 2026 in prior news

Market Reality Check

$5.18 Last Close

Volume Volume 1,448,955 vs 20-day average 1,486,777 – activity near recent norms. normal

Technical Price $5.31 is slightly above the 200-day MA at $5.27, after a -3.8% daily move.

Peers on Argus

STGW fell 3.8% while peers were mixed: IAS -0.1%, ZD -0.53%, CRTO -1.86%, QNST +1.1%, EEX -7.6%, indicating stock-specific pressure rather than a broad sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 10	Agency growth update	Positive	+1.9%	Kettle reported growth, leadership promotions, and industry awards.
Dec 10	AI platform launch	Positive	+1.9%	Launch of NewVoices.ai enterprise AI sales and support platform.
Dec 09	AI sentiment survey	Positive	+2.0%	Survey showing CEO optimism on AI and economic resilience.
Dec 09	Industry award win	Positive	+2.0%	Code and Theory named Adweek’s inaugural Innovation Agency of the Year.
Dec 08	Political polling data	Neutral	-2.3%	Harvard CAPS / Harris poll with mixed political and economic findings.

Pattern Detected

Recent news has mostly seen positive alignment between upbeat corporate updates and modest share price gains, with one notable divergence on a politically focused survey release.

Recent Company History

In the last weeks, STGW news highlighted strong performance and innovation across its network. On Dec 8–10, 2025, updates on Kettle’s momentum, Code and Theory’s Adweek award, an AI platform launch, and an AI-focused CEO survey all coincided with ~2% daily gains. A Harvard CAPS / Harris political poll on Dec 8 saw a -2.26% move despite neutral-to-informational content. Today’s leadership appointment at Assembly fits the pattern of operational and strategic strengthening within the group.

Market Pulse Summary

This announcement highlights a leadership transition at Assembly, a key STGW network agency, with Bridget Hopkins moving into the Europe CEO role to drive integrated, "future-ready" solutions. Recent history shows STGW emphasizing AI-enabled offerings, award-winning creative capabilities, and network expansion. Investors may watch how European client growth, operational execution, and future disclosures in filings or updates reflect the impact of this leadership change against revenue of $742.998 million in the latest reported quarter.

Key Terms

omnichannel technical

"Assembly, the leading global omnichannel media agency within the Stagwell..."

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

b corp certification regulatory

"and achieving B Corp certification—underscoring its commitment to social..."

A B Corp certification is a third-party seal awarded to companies that meet standards for social and environmental performance, transparency and legal accountability, like a trusted “nutrition label” for how responsibly a business operates. For investors it signals that a company is managing risks and opportunities tied to sustainability, reputation and long-term stakeholder relationships, which can affect brand value, customer loyalty and the company’s resilience to regulatory or social pressure.

digital commerce technical

"integration of advanced digital commerce capabilities, and achieving B Corp..."

Digital commerce is the buying and selling of goods and services using the internet and electronic devices, including online stores, marketplaces, mobile apps, and digital payment systems. It matters to investors because it shapes how companies reach customers, collect revenue and scale operations—like a virtual storefront that can grow faster and track customer habits more precisely, influencing sales growth, profit margins and long-term competitive strength.

AI-generated analysis. Not financial advice.

Proven client and operations leader to steer the next phase of growth

LONDON, Dec. 18, 2025 /PRNewswire/ -- Assembly, the leading global omnichannel media agency within the Stagwell (NASDAQ: STGW) network, today announced the promotion of Bridget Hopkins to Europe CEO. Hopkins is based in London and will report to Global CEO, Rick Acampora and lead Assembly's European business.

Since joining Assembly as Managing Partner in September 2023, and most recently serving as Chief Operating Officer, Hopkins has been a driving force in the agency's regional momentum – strengthening client partnerships, elevating operational excellence, and leading all channel disciplines.

As Assembly's Europe CEO, Hopkins will focus on elevating Assembly's product and performance at scale – ensuring clients benefit from integrated, future-ready solutions that drive true brand performance and reflect the complexity of Europe's regulatory and cultural landscape.

"Bridget is exactly the kind of builder we want leading Europe," said Rick Acampora, Global CEO of Assembly. "She rolls up her sleeves, connects people and capabilities, and keeps clients at the centre of every decision. Her blend of operational rigour, commercial acumen, and empathy for teams will be critical as we accelerate Assembly's next stage of growth in Europe."  

Based in London, Hopkins has shaped Assembly's European client experience for some of the world's most recognisable brands including Estee Lauder. Prior to joining Assembly, she held senior leadership roles across global networks, including Global Client Lead at Wavemaker, overseeing complex multi-market client engagements.

"I'm honoured to step into the role at such an important moment for Assembly. Our teams are delivering exceptional work for brands navigating fragmented audiences, an evolving media landscape, and rapid advances in technology. My focus will be on bringing together our talent, data, and tech optimally to unlock more consistent, scalable growth for clients," said Hopkins. "Assembly's values—show up, make change, win well—are deeply resonant across Europe. When paired with our STAGE Experience Engine and continued investment in innovation, they put us in a powerful position to deliver even greater impact while advancing our commitments to responsible, sustainable growth."

Assembly Europe has undergone significant transformation in recent years, including expansion into new markets, integration of advanced digital commerce capabilities, and achieving B Corp certification—underscoring its commitment to social and environmental responsibility alongside commercial performance. Hopkins' appointment builds on this foundation and further strengthens Assembly's position as a premier media partner for brands across Europe and the UK.

ABOUT ASSEMBLY  
Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up—not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don't see brand and performance as an either/or. For us, it's always both. The +\ symbol in our logo, known as the ORAD, represents this mindset. It's a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly's foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers—Brand Performance Planning (BPP)—and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world's most ambitious brands perform. Learn more at assemblyglobal.com.

Media Contact:
Mariana Delacqua
Mariana.delacqua@assemblyglobal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/assembly-appoints-bridget-hopkins-as-new-europe-ceo-302645985.html

SOURCE Stagwell Inc.

FAQ

Who is Bridget Hopkins and what is her new role at Assembly (STGW)?

Bridget Hopkins was promoted to Europe CEO and will lead Assembly's European business from London.

When did Bridget Hopkins join Assembly and what roles has she held?

Hopkins joined Assembly as Managing Partner in September 2023 and most recently served as Chief Operating Officer.

To whom will the Europe CEO of Assembly (STGW) report?

The Europe CEO will report to Global CEO Rick Acampora.

What are Assembly Europe's recent strategic developments investors should note?

Assembly Europe expanded into new markets, integrated digital commerce capabilities, and achieved B Corp certification.

What will Bridget Hopkins focus on as Assembly Europe CEO and how might that affect clients?

She will focus on elevating product and performance at scale to deliver integrated, future-ready solutions across data, tech, and talent.