Assembly Appoints Jason Lim as first ever Chief Media Officer for North America
Assembly (STGW) has appointed Jason Lim as its first-ever Chief Media Officer for North America, effective immediately. Based in New York City, Lim will report to North America CEO Jill Kelly and lead a team of over 350 channel experts across various media disciplines. With more than 20 years of agency leadership experience, most recently as Chief Planning Officer at EssenceMediacom, Lim will oversee media planning and investments across all channels and platforms.
In his role, Lim will be responsible for evolving Assembly's Experience & Activation practice, setting operational standards, driving innovation in media solutions, and delivering brand and performance campaigns. This appointment follows Assembly's recent achievements, including winning the Global Agency of Record for World of Hyatt and strategic appointments of Jill Kelly as North America CEO and Ilana Casser as EVP of Growth.
Assembly (STGW) ha nominato Jason Lim come suo primo Chief Media Officer per il Nord America, con effetto immediato. Con sede a New York City, Lim riferirà alla CEO per il Nord America, Jill Kelly, e guiderà un team di oltre 350 esperti di canale in diverse discipline mediatiche. Con più di 20 anni di esperienza nella leadership di agenzie, recentemente come Chief Planning Officer presso EssenceMediacom, Lim supervisionerà la pianificazione e gli investimenti media su tutti i canali e le piattaforme.
Nel suo ruolo, Lim sarà responsabile dell'evoluzione della pratica Experience & Activation di Assembly, dell'impostazione degli standard operativi, della promozione dell'innovazione nelle soluzioni media e della realizzazione di campagne di brand e performance. Questa nomina segue i recenti successi di Assembly, tra cui la vittoria come Global Agency of Record per World of Hyatt e le nomine strategiche di Jill Kelly come CEO per il Nord America e di Ilana Casser come EVP of Growth.
Assembly (STGW) ha nombrado a Jason Lim como su primer Chief Media Officer para Norteamérica, con efecto inmediato. Con base en la ciudad de Nueva York, Lim reportará a la CEO de Norteamérica, Jill Kelly, y liderará un equipo de más de 350 expertos en canales de diversas disciplinas mediáticas. Con más de 20 años de experiencia en liderazgo en agencias, recientemente como Chief Planning Officer en EssenceMediacom, Lim supervisará la planificación de medios e inversiones en todos los canales y plataformas.
En su rol, Lim será responsable de evolucionar la práctica de Experience & Activation de Assembly, establecer estándares operativos, impulsar la innovación en soluciones mediáticas y entregar campañas de marca y rendimiento. Este nombramiento sigue a los recientes logros de Assembly, incluyendo ganar la Global Agency of Record para World of Hyatt y los nombramientos estratégicos de Jill Kelly como CEO para Norteamérica e Ilana Casser como EVP de Growth.
Assembly (STGW)는 즉시 발효되는 북미 최초의 최고 미디어 책임자(Chief Media Officer)로 Jason Lim을 임명했습니다. 뉴욕시에 기반을 둔 Lim은 북미 CEO Jill Kelly에게 보고하며, 다양한 미디어 분야에서 350명 이상의 채널 전문가 팀을 이끌게 됩니다. EssenceMediacom에서 최고 기획 책임자(Chief Planning Officer)로 최근까지 근무한 Lim은 20년 이상의 에이전시 리더십 경험을 보유하고 있으며, 모든 채널과 플랫폼에 걸친 미디어 기획 및 투자를 총괄할 예정입니다.
Lim은 Assembly의 Experience & Activation 실무를 발전시키고, 운영 기준을 설정하며, 미디어 솔루션 혁신을 주도하고, 브랜드 및 성과 캠페인을 제공하는 역할을 맡습니다. 이번 임명은 Assembly가 최근 World of Hyatt의 글로벌 에이전시로 선정되고, Jill Kelly가 북미 CEO로, Ilana Casser가 성장 부문 EVP로 전략적으로 임명된 성과에 이은 것입니다.
Assembly (STGW) a nommé Jason Lim comme son tout premier Chief Media Officer pour l'Amérique du Nord, avec effet immédiat. Basé à New York, Lim rapportera à la CEO pour l'Amérique du Nord, Jill Kelly, et dirigera une équipe de plus de 350 experts des canaux dans diverses disciplines médiatiques. Fort de plus de 20 ans d'expérience en leadership d'agence, récemment en tant que Chief Planning Officer chez EssenceMediacom, Lim supervisera la planification média et les investissements sur tous les canaux et plateformes.
Dans son rôle, Lim sera responsable de faire évoluer la pratique Experience & Activation d'Assembly, de définir les standards opérationnels, de stimuler l'innovation dans les solutions médias et de mener des campagnes de marque et de performance. Cette nomination fait suite aux récents succès d'Assembly, notamment la victoire en tant que Global Agency of Record pour World of Hyatt et les nominations stratégiques de Jill Kelly en tant que CEO Amérique du Nord et Ilana Casser en tant qu'EVP Growth.
Assembly (STGW) hat Jason Lim mit sofortiger Wirkung als ersten Chief Media Officer für Nordamerika ernannt. Lim mit Sitz in New York City wird direkt an die Nordamerika-CEO Jill Kelly berichten und ein Team von über 350 Kanalexperten in verschiedenen Mediendisziplinen leiten. Mit mehr als 20 Jahren Führungserfahrung in Agenturen, zuletzt als Chief Planning Officer bei EssenceMediacom, wird Lim die Medienplanung und Investitionen über alle Kanäle und Plattformen hinweg überwachen.
In seiner Rolle wird Lim für die Weiterentwicklung der Experience & Activation-Praxis von Assembly verantwortlich sein, operative Standards setzen, Innovationen in Medienlösungen vorantreiben und Marken- sowie Performance-Kampagnen umsetzen. Diese Ernennung folgt auf die jüngsten Erfolge von Assembly, darunter die Ernennung zur Global Agency of Record für World of Hyatt sowie die strategischen Ernennungen von Jill Kelly als Nordamerika-CEO und Ilana Casser als EVP Growth.
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In his new role, Lim will lead a team of 350+ channel experts across Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, Print, and more, overseeing the management of media planning and investments across all channels and platforms. He will also be responsible for evolving Assembly's award-winning Experience & Activation practice, setting operational standards, driving innovation in media solutions, and delivering breakthrough brand and performance campaigns for clients.
Lim brings more than 20 years of agency leadership experience to the position, most recently serving as Chief Planning Officer at EssenceMediacom. His appointment signals Assembly's continued investment in building best-in-class media expertise and progressive omnichannel activations.
"Jason is a rare leader who seamlessly blends data-driven, brand performance expertise with storytelling instincts," said Kelly. "In addition to being an elite practitioner, an incredible human with extraordinary professional wingspan, Jason is also a builder at his core–a shared Assembly gene."
Lim added, "I couldn't be more excited to join Assembly at a moment when the definition of media is rapidly expanding. This team's commitment to innovation, cultural fluency, and delivering measurable growth is what modern brands need. I look forward to working with our talented experts across
The announcement follows a wave of momentum for Assembly North America, coming on the heels of its recent Global Agency of Record win for World of Hyatt and the strategic appointments of Jill Kelly as
Lim's appointment is effective immediately.
ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell (NASDAQ: STGW), the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.
PR Contact
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Mariana.Delacqua@assemblyglobal.com
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