ASSEMBLY APPOINTS JILL KELLY AS NEW NORTH AMERICA CEO
Rhea-AI Summary
Assembly, a global media agency under Stagwell (NASDAQ: STGW), has appointed Jill Kelly as North America CEO, effective February 3, 2025. Kelly succeeds Valerie Davis and will report to Global CEO Rick Acampora.
Kelly joins from EssenceMediacom, where she served as CEO and led the agency's strategic vision. Her previous roles include Global Chief Marketing Officer at GroupM and leadership positions at Publicis Groupe. She is recognized for her industry leadership, winning accolades including AdAge Leading Woman in 2023 and AdColor Legend in 2022.
The appointment follows Assembly's recent launch of STAGE AI, their proprietary technology leveraging artificial intelligence for media strategies. Kelly will focus on scaling technology solutions, enhancing media capabilities, and deepening client partnerships while driving innovation and collaboration.
Positive
- Appointment of an experienced industry leader with proven track record in driving growth
- Recent launch of STAGE AI technology platform enhancing media strategy capabilities
- Strong background in digital transformation and integrated marketing communications
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, STGW declined 1.99%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Industry Leader Joins the Stagwell (NASDAQ: STGW) Agency to Accelerate Growth and Drive Innovation in
With a reputation for driving transformational growth and building high-performing teams, Kelly will focus on amplifying Assembly's capabilities, delivering breakthrough solutions for clients, and fostering a culture that prioritizes innovation and collaboration. Known for her forward-thinking approach, Kelly is a recognized industry leader and advocate for diversity, equity, and inclusion, earning accolades such as AdAge Leading Woman in 2023 and AdColor Legend in 2022.
Prior to joining Assembly, Kelly served as the Chief Executive Officer of EssenceMediacom, where she led the agency's strategic vision and operations, achieving record growth for the newly merged organization in its largest market. Before her role at EssenceMediacom, Kelly held several senior leadership positions, including global Chief Marketing Officer at GroupM and various digital, media, data, and product operating units within Publicis Groupe. Her extensive experience spans brand strategy, digital transformation, and integrated marketing communications, making her a well-rounded leader poised to drive Assembly's next phase of growth in
"Not only is Assembly's 'Find the Change that Fuels Growth' an ambitious proposition and strategic brand rudder, it is also a commitment we make to clients and a standard we hold ourselves accountable to," said Kelly. "My focus will be on building on that proposition—leveraging new technologies, client and partner relationships, and creating campaigns that are durable. I'm excited and honored to partner with Assembly's best-in-class-and-craft experts and our progressive clients to unlock growth opportunities in
Kelly's appointment follows a period of growth and transformation at Assembly, highlighted by the recent launch of STAGE AI, an advanced iteration of the agency's proprietary technology that leverages artificial intelligence to provide clients with smarter, faster, and more impactful media strategies. Under Kelly's leadership, Assembly will continue to scale its technology solutions, enhance its media capabilities, and deepen its client partnerships to further solidify its leadership position in the industry.
Rick Acampora, Global CEO of Assembly, commented: "We are excited to welcome Jill to Assembly as we continue to shape the future of our clients' business by building connected omni-experiences that make their brands perform. Her track record of driving growth, fostering talent, and leading transformative initiatives makes her the perfect fit to elevate our North American operations. Jill's strategic vision and dynamic leadership will be instrumental in expanding our market presence, delivering unparalleled results for our clients, and attracting the best talent in the industry."
ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.
PR contact
Mariana Delacqua
Mariana.Delacqua@assemblyglobal.com
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SOURCE Assembly
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