Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance
Assembly, a Stagwell (NASDAQ: STGW) agency, has launched Scene Modeled Media Attribution (MMA), an enhanced marketing mix modeling app within their STAGE Scene proprietary platform. The app, developed with META's support, aims to revolutionize marketing campaign measurement and optimization.
Key features include increased frequency of marketing mix model outputs, automated data processes, and real-time campaign optimization capabilities. The platform demonstrates impressive metrics: up to 13% ROI boost, 26% reduction in modeling time, and 30% cost savings compared to competitors. Currently in BETA testing, Scene MMA will be available to clients later this year, featuring STAGE AI integration for faster modeling and cross-channel allocation insights.
Assembly, un'agenzia di Stagwell (NASDAQ: STGW), ha lanciato Scene Modeled Media Attribution (MMA), un'app avanzata di marketing mix modeling all'interno della loro piattaforma proprietaria STAGE Scene. L'app, sviluppata con il supporto di META, punta a rivoluzionare la misurazione e l'ottimizzazione delle campagne di marketing.
Le caratteristiche principali includono una maggiore frequenza di output dei modelli di marketing mix, processi dati automatizzati e capacità di ottimizzazione delle campagne in tempo reale. La piattaforma mostra risultati impressionanti: fino a un incremento del ROI del 13%, una riduzione del 26% nei tempi di modellazione e un risparmio del 30% sui costi rispetto ai concorrenti. Attualmente in fase BETA, Scene MMA sarà disponibile per i clienti entro la fine dell'anno, con integrazione di STAGE AI per una modellazione più rapida e approfondimenti sull'allocazione cross-channel.
Assembly, una agencia de Stagwell (NASDAQ: STGW), ha lanzado Scene Modeled Media Attribution (MMA), una aplicación mejorada de marketing mix modeling dentro de su plataforma propietaria STAGE Scene. La aplicación, desarrollada con el apoyo de META, busca revolucionar la medición y optimización de campañas de marketing.
Las características clave incluyen una mayor frecuencia de resultados del modelo de marketing mix, procesos de datos automatizados y capacidades de optimización de campañas en tiempo real. La plataforma muestra métricas impresionantes: hasta un incremento del ROI del 13%, una reducción del 26% en el tiempo de modelado y un ahorro del 30% en costos en comparación con competidores. Actualmente en fase BETA, Scene MMA estará disponible para clientes a finales de este año, con integración de STAGE AI para un modelado más rápido y análisis de asignación multicanal.
Assembly는 Stagwell(NASDAQ: STGW)의 에이전시로, 자체 플랫폼 STAGE Scene 내에서 향상된 마케팅 믹스 모델링 앱인 Scene Modeled Media Attribution (MMA)를 출시했습니다. 이 앱은 META의 지원으로 개발되었으며, 마케팅 캠페인 측정 및 최적화를 혁신하는 것을 목표로 합니다.
주요 기능으로는 마케팅 믹스 모델 결과의 빈도 증가, 자동화된 데이터 처리, 실시간 캠페인 최적화 기능이 포함되어 있습니다. 이 플랫폼은 최대 13% ROI 향상, 모델링 시간 26% 단축, 비용 30% 절감이라는 인상적인 성과를 보여줍니다. 현재 베타 테스트 중이며, 올해 말 고객에게 제공될 예정으로, STAGE AI 통합을 통해 더 빠른 모델링과 채널 간 할당 인사이트를 제공합니다.
Assembly, une agence de Stagwell (NASDAQ : STGW), a lancé Scene Modeled Media Attribution (MMA), une application améliorée de modélisation du marketing mix au sein de leur plateforme propriétaire STAGE Scene. Cette application, développée avec le soutien de META, vise à révolutionner la mesure et l'optimisation des campagnes marketing.
Les principales caractéristiques incluent une fréquence accrue des résultats des modèles de marketing mix, des processus de données automatisés et des capacités d'optimisation des campagnes en temps réel. La plateforme affiche des performances impressionnantes : jusqu'à 13 % d'augmentation du ROI, 26 % de réduction du temps de modélisation et 30 % d'économies de coûts par rapport aux concurrents. Actuellement en phase BETA, Scene MMA sera disponible pour les clients plus tard cette année, avec une intégration de STAGE AI pour une modélisation plus rapide et des insights sur l'allocation multicanal.
Assembly, eine Agentur von Stagwell (NASDAQ: STGW), hat Scene Modeled Media Attribution (MMA) eingeführt, eine verbesserte Marketing-Mix-Modellierungs-App innerhalb ihrer proprietären Plattform STAGE Scene. Die App wurde mit Unterstützung von META entwickelt und zielt darauf ab, die Messung und Optimierung von Marketingkampagnen zu revolutionieren.
Zu den Hauptmerkmalen gehören eine erhöhte Frequenz der Marketing-Mix-Modell-Ergebnisse, automatisierte Datenprozesse und Echtzeit-Kampagnenoptimierung. Die Plattform zeigt beeindruckende Kennzahlen: bis zu 13 % ROI-Steigerung, 26 % Zeitersparnis bei der Modellierung und 30 % Kosteneinsparungen im Vergleich zu Wettbewerbern. Derzeit in der BETA-Phase, wird Scene MMA noch in diesem Jahr für Kunden verfügbar sein und eine Integration von STAGE AI für schnellere Modellierung und kanalübergreifende Zuweisung bieten.
- None.
- Product still in BETA testing, not yet widely available
- Actual performance metrics for clients yet to be proven in real-world applications
Insights
Assembly's new Scene MMA app promises significant ROI improvements and cost efficiencies for marketing measurement, strengthening Stagwell's competitive position in marketing technology.
Assembly's launch of the Scene MMA app represents a meaningful enhancement to their STAGE operating system. The technology addresses two critical challenges in marketing attribution: increasing the frequency of marketing mix model outputs and automating data processes. This isn't just an incremental update but potentially offers substantial performance improvements with claimed metrics of up to
The collaboration with META (receiving Certified Company status) lends credibility to Assembly's technical capabilities and may provide strategic advantages in client acquisition. The integration of artificial intelligence through STAGE AI for faster modeling could be particularly valuable as marketing attribution becomes increasingly complex across multiple channels.
What makes this development particularly noteworthy is how it addresses core friction points in marketing measurement. By reducing fragmentation in attribution sources and enabling more frequent data refreshes, Scene MMA allows for real-time optimization across all media channels – not just performance marketing. This real-time capability represents a significant competitive advantage in an industry where marketing dollars are scrutinized for efficiency.
The technology appears positioned to deliver meaningful ROI improvements for Assembly's clients while simultaneously reducing implementation barriers that have historically limited the adoption of marketing mix modeling. If the promised benefits materialize, this could strengthen Stagwell's position in the highly competitive marketing technology landscape while improving client retention through demonstrable performance improvements.
STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights
Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate data processes, creating a turnkey solution for clients. By utilizing the enhanced app, brands will be able to better understand and drive key business outcomes such as leads, acquisitions, and sales.
"We're excited to introduce Scene MMA, an innovative tool that will help our clients increase their ROI and optimize their marketing strategies," said Tim Lippa, Global Chief Product Officer at Assembly. "By leveraging new features within this marketing mix modeling app, brands can expect a measurable improvement in campaign efficiency, with the added benefit of reducing modeling time by
The new app's benefits are clear, with reduced fragmentation in attribution source of truth by resolving discrepancies between platforms, web analytics, and marketing mix modeling (MMM). It also enables a faster cadence of refreshed data, allowing media teams to optimize campaigns in real-time across all media, not just performance channels. Additionally, by standardizing parts of the input data model and automating aspects of data engineering, this approach accelerates implementation and lowers historical barriers to conducting MMM effectively.
Brands using STAGE Scene MMA can expect to see an ROI boost of up to
Scene MMA comes on the heels of Assembly receiving Certified Company status with META, a distinction that highlights the agency's proven expertise in using META technologies for digital campaign management.
"META has been great to work with, supporting us as we continue to push the envelope on what's possible with data and technology," added Lippa.
Currently in BETA testing, Scene MMA is set to be available for clients later this year. With its powerful features, seamless integration with STAGE–Assembly's global operating system–and in support from META, the new marketing mix modeling app is set to redefine how brands approach marketing measurement, identify growth opportunities, deliver media efficiency, and measure brand performance. Scene MMA will also utilize STAGE AI to enable faster modeling with artificial intelligence and insights for allocations and cross-channel allocations. For more information, head to StageAI.AssemblyGlobal.com
ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.
PR contact
Mariana Delacqua
Mariana.Delacqua@assemblyglobal.com
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