Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance

Rhea-AI Summary

Assembly, a Stagwell (NASDAQ: STGW) agency, has launched Scene Modeled Media Attribution (MMA), an enhanced marketing mix modeling app within their STAGE Scene proprietary platform. The app, developed with META's support, aims to revolutionize marketing campaign measurement and optimization.

Key features include increased frequency of marketing mix model outputs, automated data processes, and real-time campaign optimization capabilities. The platform demonstrates impressive metrics: up to 13% ROI boost, 26% reduction in modeling time, and 30% cost savings compared to competitors. Currently in BETA testing, Scene MMA will be available to clients later this year, featuring STAGE AI integration for faster modeling and cross-channel allocation insights.

Positive

• None.

Negative

• Product still in BETA testing, not yet widely available
• Actual performance metrics for clients yet to be proven in real-world applications

News Market Reaction

+0.63%

1 alert

+0.63% News Effect

On the day this news was published, STGW gained 0.63%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights

NEW YORK, May 22, 2025 /PRNewswire/ -- Assembly, a Stagwell (NASDAQ: STGW) agency, announced today the successful completion and launch of Scene Modeled Media Attribution (MMA), its latest enhancement to the STAGE Scene proprietary app designed to revolutionize the way brands measure and optimize marketing campaigns. The improved app will become part of Assembly's operating system, STAGE, and its suite of custom-built products. Scene MMA is poised to significantly enhance the agency's ability to deliver actionable insights for its clients.

Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate data processes, creating a turnkey solution for clients. By utilizing the enhanced app, brands will be able to better understand and drive key business outcomes such as leads, acquisitions, and sales.

"We're excited to introduce Scene MMA, an innovative tool that will help our clients increase their ROI and optimize their marketing strategies," said Tim Lippa, Global Chief Product Officer at Assembly. "By leveraging new features within this marketing mix modeling app, brands can expect a measurable improvement in campaign efficiency, with the added benefit of reducing modeling time by 26% and achieving significant cost savings compared to other platforms. This marks a major milestone in our ongoing commitment to delivering technology-driven solutions for our clients."

The new app's benefits are clear, with reduced fragmentation in attribution source of truth by resolving discrepancies between platforms, web analytics, and marketing mix modeling (MMM). It also enables a faster cadence of refreshed data, allowing media teams to optimize campaigns in real-time across all media, not just performance channels. Additionally, by standardizing parts of the input data model and automating aspects of data engineering, this approach accelerates implementation and lowers historical barriers to conducting MMM effectively.

Brands using STAGE Scene MMA can expect to see an ROI boost of up to 13%, a reduction in modeling time by 26%, and an average of 30% in cost savings compared to competing platforms. These performance improvements will empower brands to make smarter decisions and maximize the effectiveness of their marketing spend.

Scene MMA comes on the heels of Assembly receiving Certified Company status with META, a distinction that highlights the agency's proven expertise in using META technologies for digital campaign management.

 "META has been great to work with, supporting us as we continue to push the envelope on what's possible with data and technology," added Lippa.

Currently in BETA testing, Scene MMA is set to be available for clients later this year. With its powerful features, seamless integration with STAGE–Assembly's global operating system–and in support from META, the new marketing mix modeling app is set to redefine how brands approach marketing measurement, identify growth opportunities, deliver media efficiency, and measure brand performance. Scene MMA will also utilize STAGE AI to enable faster modeling with artificial intelligence and insights for allocations and cross-channel allocations. For more information, head to StageAI.AssemblyGlobal.com

ABOUT ASSEMBLY   

Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com. 

PR contact
Mariana Delacqua
Mariana.Delacqua@assemblyglobal.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/assembly-unveils-updated-marketing-mix-modeling-app-to-enhance-campaign-performance-302462268.html

SOURCE Assembly

FAQ

What are the key benefits of Assembly's new Scene MMA platform for STGW?

Scene MMA offers 13% ROI boost, 26% reduction in modeling time, and 30% cost savings compared to competitors. It provides real-time campaign optimization and automated data processes for marketing measurement.

When will Assembly's Scene MMA platform be available to clients?

Scene MMA is currently in BETA testing and will be available to clients later in 2025.

How does Assembly's Scene MMA platform improve marketing measurement?

It reduces fragmentation in attribution, provides faster data refresh rates, enables real-time optimization across all media channels, and automates data engineering aspects for more effective marketing mix modeling.

What is the relationship between Assembly's Scene MMA and META?

Scene MMA was built with support from META, and Assembly has received Certified Company status from META, recognizing their expertise in using META technologies for digital campaign management.

How does Scene MMA integrate with STAGE AI?

Scene MMA utilizes STAGE AI to enable faster modeling with artificial intelligence and provides insights for allocations and cross-channel allocations.