Forsman & Bodenfors Welcomes Industry Trailblazer Justine Armour as Global Chief Creative Officer

Rhea-AI Summary

Forsman & Bodenfors, part of the Stagwell (STGW) network, has appointed Justine Armour as its new Global Chief Creative Officer. The Swedish-founded creative agency, known for iconic campaigns like 'Epic Split' for Volvo Trucks and 'Wow No Cow' for Oatly, brings Armour's nearly three decades of industry experience to strengthen its creative offering across nine offices.

Armour joins from FIG, where she served as Partner and CCO. Previously, she made history as the first female Chief Creative Officer at Grey New York in over 105 years. Her career includes positions at prominent agencies like 72andSunny, Wieden+Kennedy, and Saatchi & Saatchi. Initially based in New York, she will relocate to London later in 2025.

The appointment aligns with Forsman & Bodenfors' strategy to expand its global creative presence. Armour's track record includes recognition at major award shows and listings in prestigious industry rankings such as Adweek's Creative 100 and AdAge's Leading Women.

Positive

• Strategic expansion of global creative leadership with experienced industry veteran
• Part of Stagwell (STGW) network, indicating strong corporate backing
• Presence in nine global offices showing significant market reach

Negative

• None.

News Market Reaction

+2.03%

1 alert

+2.03% News Effect

On the day this news was published, STGW gained 2.03%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

New creative leader brings close to three decades of culture-defining experience to role

LONDON, Jan. 29, 2025 /PRNewswire/ -- One of the industry's most lauded female creative leaders, Justine Armour is to join Forsman & Bodenfors, a part of the Stagwell (STGW) network, as the Swedish-founded creative collective's newly appointed Global CCO.

Forsman & Bodenfors is one of the most influential creative agencies in the world. With a reputation for bold, transformative work that impacts culture, leading to iconic campaigns like 'Epic Split' for Volvo Trucks, 'Wow No Cow' for Oatly, 'Marriage Market Takeover' for SK-II and 'Visit Sweden (not Switzerland)' for Visit Sweden.

As Global CCO, Justine will play an invaluable role in expanding and strengthening the collective's global creative offering across its nine offices. Justine will initially be based in New York, relocating to London later in the year.

Said Armour: "The global creative industry is crying out for a truly distinctive, unique offering like the collective at Forsman & Bodenfors. The Swedes are genuinely creative in their very DNA; from the process to the org structure, F&B approaches things in a completely counter-cultural way compared to a traditional agency. I find this invigorating, and it's no surprise that the collective has made some of my most favourite work in the world over the years. The F&B culture is designed to support and produce creativity that stands apart and transforms thoroughly, and I'm looking forward to helping bring that magic to a wider array of creative talent and clients around the world."

Most recently, Justine was a Partner and CCO at independent New York agency, FIG. Justine joined FIG from Grey New York where she was chief creative officer, the only woman to hold the position in over 105 years. Prior to Grey she built a diverse portfolio across agencies including 72andSunny, Wieden+Kennedy, Publicis Mojo and Saatchi & Saatchi. She began her career in her native Australia, at McCann Erickson Brisbane.

"Justine's outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us - curating Forsman & Bodenfors' direction as we move into a new era" commented James Denton-Clark, the agency's recently appointed Global CEO. 

"Creativity at Forsman & Bodenfors has always been about how we approach the task and the outcomes rather than outputs. Justine really gets that creativity is the process through which we can achieve these outstanding results," Denton-Clark added.

Recognised across every major global award show including Cannes Lions, D&AD, One Show, LIA's and more, Justine has previously been named to Adweek's Creative 100 list; listed by Campaign magazine as a US Female Frontier honouree and recognised as one of AdAge's Leading Women. A champion of diversity, equity and purpose, Justine has spoken at numerous events including One Club Creative Summit, SXSW and TribecaX.

About Forsman & Bodenfors Founded in 1986, Forsman & Bodenfors has achieved global fame as a creative collective that transforms businesses and shifts culture. One of the most awarded agencies in the world, F&B is renowned for its uniquely flat structure, radically collaborative ways and highly creative ideas that transcend media and earn their way into culture for clients including Volvo, Oatly, H&M, LG, P&G and Therabody. The collective has grown from Swedish roots to offices around the world, including Gothenburg, Stockholm, London, Dublin, Dubai, Singapore, Shanghai, Toronto and New York. The first creative agency to be certified by the Fair Pay Workplace for gender pay equity, Forsman & Bodenfors is part of the challenger network Stagwell.

Contacts

Deborah.abraham@forsman.com +65 9114 9063
Trudi.harris@forsman.com +44 7520 665371

 

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SOURCE Stagwell Inc.

FAQ

When will Justine Armour start as Global CCO at Forsman & Bodenfors (STGW)?

Justine Armour has been appointed as Global CCO of Forsman & Bodenfors, starting in 2025. She will initially be based in New York before relocating to London later in the year.

What major campaigns has Forsman & Bodenfors (STGW) created?

Forsman & Bodenfors is known for creating iconic campaigns including 'Epic Split' for Volvo Trucks, 'Wow No Cow' for Oatly, 'Marriage Market Takeover' for SK-II, and 'Visit Sweden (not Switzerland)' for Visit Sweden.

How many offices does Forsman & Bodenfors (STGW) currently operate?

Forsman & Bodenfors operates across nine offices globally.

What was Justine Armour's role before joining Forsman & Bodenfors (STGW)?

Before joining Forsman & Bodenfors, Justine Armour was a Partner and CCO at FIG, an independent New York agency. Prior to that, she was the first female Chief Creative Officer at Grey New York in over 105 years.