Creatd Acquires 10% Stake in Livestreaming App C2 Live, Signs LOI to Acquire Remaining 90% and Advance AI Strategy
The minority investment is expected to lift net equity, while the proposed purchase of the remaining stake is non-binding.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Creatd (CRTD) acquired a 10% stake in C2 Capital Group, operator of livestreaming app C2 Live. It also signed a non-binding letter of intent to buy the remaining 90%. Creatd expects to complete due diligence and purchase that stake in the fourth quarter of 2026. C2 Live has an audience of over 1.5 million.
Creatd expects the initial investment to add approximately $3.6 million to its current shareholders’ net equity of nearly $5 million. It expects to report about $8 million in total stockholders’ net equity in its third-quarter financials. Creatd says an S-1 registration statement was effective as of September 25 and creates over $15 million of market value in unrestricted publicly held shares. The transaction forms part of its plan to expand its creator-driven platform portfolio and pursue a national exchange uplisting.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Major point. Forward-looking: it has not happened yet and may not happen.Shareholders’ net equity expected to gain approximately $3.6 million from the initial investment. 26% of market cap
- Moderate point10% stake acquired in C2 Capital Group, operator of C2 Live.
- Moderate point. Forward-looking: it has not happened yet and may not happen.Creatd expects to purchase the remaining 90% in the fourth quarter of 2026.
- Minor point. Forward-looking: it has not happened yet and may not happen.Third-quarter stockholders’ net equity expected at about $8 million.
- Minor pointCreatd says its effective S-1 creates over $15 million of market value in unrestricted publicly held shares.
Negative
- Moderate pointRemaining 90% purchase is covered by a non-binding letter of intent.
- Minor pointDue diligence remains to be completed before the proposed purchase.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The transaction adds C2’s growing livestreaming business to Creatd’s AI and creator driven tech portfolio while furthering Creatd’s national exchange uplisting strategy
NEW YORK, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Creatd, Inc. (OTCQB: CRTD) today announced that it has acquired a
This investment is part of Creatd’s strategy to grow its portfolio of creator-driven platforms, leveraging the communities it has already fostered through the Vocal platform, as well as C2 Live’s audience of over 1.5 million.
Creatd expects the initial
“Creatd has a clean capital structure, a solid cash position, increasing net equity, a scalable operating model and, as of Friday, September 25th, an effective S-1 that creates over
“Creatd brings complementary technology, creator-platform and public-company experience to C2 Live,” said Lamont Wilcott, C2 Live’s CEO. “Together with Creatd we will improve the app, add new features, support more creators and viewers, and build on the growth we have achieved since launch. The minority investment gives both companies a practical way to work together as we complete diligence and evaluate the proposed acquisition of the remaining equity.”
About Creatd, Inc.
Creatd, Inc. (OTCQB: CRTD) is a company focused on technology and AI-enabled businesses, digital media properties, and intellectual property assets. Through its operating subsidiaries and strategic investments, the Company develops and supports opportunities for creators, entrepreneurs, and emerging growth initiatives.
About C2 Capital Group
C2 Capital Group operates C2 Live, a livestreaming platform that helps creators connect with audiences in real time through interactive and gamified experiences. Launched in August 2024, C2 Live supports creator monetization through virtual gifting and in-app features designed to encourage community participation and engagement. C2 Live also integrates AI-enabled features that expand how creators engage, grow, and monetize their audiences.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations, estimates, and assumptions and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. Creatd undertakes no obligation to update or revise any forward-looking statements except as required by applicable law.
Contact:
ir@creatd.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What is the status of Creatd’s acquisition of C2 Capital Group?
Creatd has acquired a 10% equity stake in C2 Capital Group and signed a non-binding letter of intent to buy the remaining 90%. It expects to complete due diligence and purchase the remaining stake in the fourth quarter of 2026.
How does Creatd expect the C2 Capital Group investment to affect net equity?
Creatd expects the initial 10% investment to add approximately $3.6 million to its current shareholders’ net equity of nearly $5 million. It expects to report about $8 million in total stockholders’ net equity in its third-quarter financials.