HarrisX and 2WAY Launch "Capital Intel," a First-of-its-Kind Interactive Polling Program
Rhea-AI Summary
HarrisX and 2WAY (STGW) announced Capital Intel, a new interactive polling-driven content franchise launching March 30, 2026. The series combines HarrisX overnight polling and analytics with 2WAY's interactive live video platform to deliver recurring short segments, a monthly flagship broadcast, and invite-only deep-dive briefings.
The format enables real-time audience questions about methodology, expert analysis by Mark Penn and host Mark Halperin, and aims to make polling more transparent, rapid, and participatory for journalists, policymakers, advertisers, and the public.
Positive
- Launch of Capital Intel franchise combining polling and interactive video
- Three programming pillars: daily segments, monthly flagship, invite-only briefings
- HarrisX provides proprietary overnight polling and analytics for real-time results
- 2WAY supplies production, distribution, and live audience interaction capabilities
Negative
- Polling remains mistrusted or misunderstood by everyday audiences
- Reliance on high-frequency polling may face scrutiny over methodology transparency
Key Figures
Market Reality Check
Peers on Argus
STGW fell 2.72% while key peers were mixed: IAS up 0.78%, ZD down 3.16%, CRTO down 0.98%, QNST down 0.75%, EEX flat. Only ADV appeared in momentum scans, up 6.71% without news, pointing to a stock-specific move for STGW.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 24 | Innovation award | Positive | -0.8% | Code and Theory named to Fast Company innovative companies list again. |
| Mar 20 | Equity inducements | Neutral | +2.3% | Equity inducement RSUs granted to five new employees under Nasdaq rule. |
| Mar 18 | Survey release | Neutral | +1.3% | Harris Poll report on misinformation and public views on science. |
| Mar 16 | Annual report | Positive | +1.5% | 2025 annual report highlighting record year and strong AI-driven growth. |
| Mar 10 | Strategic partnership | Positive | +17.6% | Strategic partnership with AppLovin to enhance performance marketing offering. |
Recent STGW news has more often seen aligned price reactions, with only one notable divergence on positive recognition news.
Over the past month, STGW has released several positive corporate updates. A Mar 10 partnership with AppLovin triggered a 17.56% gain, while the Mar 16 annual report highlighting strong AI-driven growth saw a 1.51% rise. Harris Poll survey findings on Mar 18 and equity inducement grants on Mar 20 also coincided with modest gains. However, a Mar 24 innovation award for Code and Theory saw a slight 0.8% decline, showing that not all positive branding news prompts upside.
Market Pulse Summary
This announcement highlights a strategic content and data partnership between HarrisX and 2WAY to launch the "Capital Intel" polling franchise, leveraging overnight polling, expert analysis, and interactive video. For STGW, it builds on prior data- and AI-focused initiatives referenced in the 2025 annual report and recent partnerships. Investors may watch how audience engagement, advertiser adoption, and integration with existing platforms evolve, and whether future disclosures quantify viewership, sponsorship demand, or broader client impact from this new format.
AI-generated analysis. Not financial advice.
New partnership combines HarrisX industry-leading polling, expert analysis, and real-time audience participation powered by 2WAY to redefine how polling is delivered and understood
NEW YORK CITY, NY / ACCESS Newswire / March 30, 2026 / 2WAY, the interactive live video platform devoted to unique conversations, unbiased discourse, open debate, authentic community, and HarrisX, one of the nation's most accurate pollsters and one of the most innovative and widely cited public opinion research firms, today announced a strategic partnership to launch "Capital Intel," a first-of-its-kind polling-driven content franchise designed to democratize access to data and reshape how audiences engage with public opinion.
The programs will be hosted by Mark Penn, Chairman and CEO of Stagwell, serving as principal analyst, alongside Mark Halperin, Founder and Editor-in-Chief of 2WAY, who will serve as host and moderator. Together, they bring decades of experience at the intersection of polling, politics, media, and public discourse to this new format. It will also feature leading pollsters and experts from HarrisX and across public life.
"Capital Intel" will employ original overnight polling conducted specifically for the program by HarrisX. For the first time, audience members will be able to ask questions about poll results, the polling process, and methodology, getting answers from experts who will demystify every element.
"Polling is key to allowing audiences to understand the nuances within our contemporary politics, yet it remains largely inaccessible, mistrusted, or misunderstood by everyday audiences," said Mark Penn, Chairman and CEO of Stagwell. "What 'Capital Intel' introduces is a new model-combining sophisticated, high-frequency polling data with a modern, interactive format, making these insights more transparent and actionable than ever before."
The collaboration brings together HarrisX's proprietary polling and analytics, Mark Penn's decades of experience as one of the most influential pollsters in modern politics, and 2WAY's interactive video platform and production capabilities, creating one of the most advanced, rapid-results, and participatory polling show formats ever produced.
"Polling has long shaped how leaders understand the world and the decisions they make, but too often those insights exist behind closed doors or are slow to translate into clear and high-quality public information," said Dritan Nesho, CEO of HarrisX. "This partnership delivers sharper intelligence grounded in immediate, rigorous data that will help viewers understand not just what voters and decision-makers think, but also what it means and what comes next. The partnership also creates a new medium and advertising vehicle in Washington for policy shapers and decision-makers by making polling more actionable, trusted, and impactful in how decisions get made."
"This is about opening up the black box of polling," said Mark Halperin, Founder and Editor-in-Chief of 2WAY. "For the first time, audiences won't just hear the results, they'll be part of the conversation, asking questions and sharing their live reactions to data and forming a community that shapes the dialogue around it."
The "Capital Intel" franchise will consist of three core programming pillars:
Daily Capital Intel: Short-form, recurring segments integrated into 2WAY flagship programming, including "The Morning Meeting" and "2WAY Tonight," powered by HarrisX overnight polling and airing at least twice per week
Monthly Capital Intel: A 30-45 minute flagship broadcast anchored by Penn and Halperin, delivering in-depth analysis of the latest polling and major trends shaping politics, policy, and public opinion
Monthly Private Deep-Dive Briefings: Invite-only, high-production virtual sessions for journalists, business leaders, and policymakers, offering deeper insights and forward-looking analysis
Together, these formats create a continuous and virtuous feedback loop between data, expert interpretation, and audience engagement, transforming polling from a static snapshot into a dynamic, participatory experience.
HarrisX will provide the underlying polling data and analytics, including its widely followed national surveys and overnight polling capabilities, while 2WAY will power production, distribution, and real-time audience interaction through its platform.
The launch of "Capital Intel" marks the first time a dedicated polling franchise has been built specifically for an interactive media environment, setting a new standard for how polling can inform, engage, and involve audiences in the national conversation.
Programming details and premiere dates will be announced in the coming weeks.
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ABOUT HARRISX
HarrisX, a Stagwell company, is a strategic research and advisory firm that delivers clear, data-driven answers to complex and pressing questions faced by corporate, political and government clients. Powered by proprietary technology and a campaign-style approach, we move fast, cut through the noise, and surface insights that drive real-world impact. With offices in the United States, Canada, the United Kingdom, Singapore and Australia, we advise Fortune 100 companies, public institutions, global leaders, NGOs, and philanthropic organizations. Named one of top and most accurate pollsters of the 2020 and 2024 U.S. presidential elections, HarrisX doesn't just deliver data - we deliver confident decisions.
ABOUT 2WAY
2WAY is an interactive, live video platform devoted to unique conversations, unbiased discourse, and open debate. Our community of contributors engages in two-way conversations with users about today's events, politics, and significant issues, absent the one-sided partisanship and angry rhetoric that have come to dominate the discourse around current events on social media and cable news.
2WAY invites individuals of all backgrounds and viewpoints to join its growing community. Whether you are a seasoned political observer or simply someone looking to engage in thoughtful discussions about the issues that matter most, 2WAY provides a platform for meaningful dialogue.
Join 2WAY and be a part of the conversation.
MEDIA CONTACT:
Emmi Buck
emmi@high10media.com
253-297-6311
SOURCE: Stagwell
View the original press release on ACCESS Newswire
FAQ
What is Capital Intel from HarrisX and 2WAY (STGW) and when was it announced?
How will HarrisX polling be used on Capital Intel (STGW)?
Who are the hosts and principal analyst for Capital Intel (STGW)?
What programming formats will Capital Intel (STGW) include and how often will they air?
How will audience interaction work on Capital Intel (STGW)?
