Left Field Labs and Hasbro Win Two Webby Awards for Twister AIR
Left Field Labs, part of Stagwell's (NASDAQ: STGW) Code and Theory Network, has secured two prestigious Webby Awards for their innovative work on Twister AIR. The project, developed in collaboration with Hasbro, won in the "Best Use of Augmented Reality 2025" category, both as the Webby Winner and People's Voice Winner. The game also received an honoree mention in the Kids & Family category.
Twister AIR represents a modern reimagining of the 50-year-old classic game, incorporating augmented reality and AI technology. The innovative approach has proven successful, with the game earning Game of the Year at the Toy Industry Awards. This collaboration showcases Left Field Labs' expertise in emerging technologies and their ability to modernize classic entertainment experiences while maintaining the core elements that make them engaging.
Left Field Labs, parte della rete Code and Theory di Stagwell (NASDAQ: STGW), ha ottenuto due prestigiosi Webby Awards per il loro lavoro innovativo su Twister AIR. Il progetto, sviluppato in collaborazione con Hasbro, ha vinto nella categoria "Miglior Uso della Realtà Aumentata 2025", sia come vincitore Webby che come vincitore del People's Voice. Il gioco ha inoltre ricevuto una menzione onorevole nella categoria Bambini e Famiglia.
Twister AIR rappresenta una rivisitazione moderna del classico gioco di 50 anni fa, integrando realtà aumentata e tecnologia AI. L'approccio innovativo si è rivelato vincente, con il gioco che ha ottenuto il premio Gioco dell'Anno agli Toy Industry Awards. Questa collaborazione dimostra l'expertise di Left Field Labs nelle tecnologie emergenti e la loro capacità di modernizzare esperienze di intrattenimento classiche, mantenendo gli elementi fondamentali che le rendono coinvolgenti.
Left Field Labs, parte de la red Code and Theory de Stagwell (NASDAQ: STGW), ha conseguido dos prestigiosos Webby Awards por su trabajo innovador en Twister AIR. El proyecto, desarrollado en colaboración con Hasbro, ganó en la categoría "Mejor Uso de Realidad Aumentada 2025", tanto como ganador Webby como ganador del People's Voice. El juego también recibió una mención honorífica en la categoría de Niños y Familia.
Twister AIR representa una reinterpretación moderna del clásico juego de 50 años, incorporando realidad aumentada y tecnología de IA. Este enfoque innovador ha demostrado ser exitoso, con el juego obteniendo el premio Juego del Año en los Toy Industry Awards. Esta colaboración muestra la experiencia de Left Field Labs en tecnologías emergentes y su capacidad para modernizar experiencias clásicas de entretenimiento manteniendo los elementos esenciales que las hacen atractivas.
Left Field Labs는 Stagwell(NASDAQ: STGW)의 Code and Theory 네트워크의 일원으로, Twister AIR에 대한 혁신적인 작업으로 두 개의 권위 있는 Webby Awards를 수상했습니다. 이 프로젝트는 Hasbro와 협력하여 개발되었으며, "2025년 최고의 증강 현실 활용" 부문에서 Webby 수상자와 People's Voice 수상자를 모두 차지했습니다. 또한 이 게임은 어린이 및 가족 부문에서 우수상도 받았습니다.
Twister AIR는 50년 된 고전 게임을 현대적으로 재해석한 것으로, 증강 현실과 AI 기술을 접목했습니다. 혁신적인 접근 방식은 성공을 거두어 이 게임은 Toy Industry Awards에서 올해의 게임으로 선정되었습니다. 이번 협력은 Left Field Labs가 신기술 분야에서의 전문성과 고전적인 엔터테인먼트 경험을 현대화하면서도 핵심 요소를 유지하는 능력을 보여줍니다.
Left Field Labs, membre du réseau Code and Theory de Stagwell (NASDAQ : STGW), a remporté deux prestigieux Webby Awards pour leur travail innovant sur Twister AIR. Le projet, développé en collaboration avec Hasbro, a remporté dans la catégorie « Meilleure utilisation de la réalité augmentée 2025 », à la fois en tant que lauréat Webby et lauréat du People's Voice. Le jeu a également reçu une mention honorable dans la catégorie Enfants & Famille.
Twister AIR représente une réinvention moderne du jeu classique vieux de 50 ans, intégrant la réalité augmentée et la technologie IA. Cette approche innovante a rencontré un grand succès, le jeu ayant été élu Jeu de l'Année lors des Toy Industry Awards. Cette collaboration met en lumière l'expertise de Left Field Labs dans les technologies émergentes et leur capacité à moderniser les expériences de divertissement classiques tout en conservant les éléments essentiels qui les rendent captivantes.
Left Field Labs, Teil des Code and Theory Netzwerks von Stagwell (NASDAQ: STGW), hat zwei renommierte Webby Awards für ihre innovative Arbeit an Twister AIR erhalten. Das Projekt, das in Zusammenarbeit mit Hasbro entwickelt wurde, gewann in der Kategorie "Beste Nutzung von Augmented Reality 2025" sowohl den Webby Award als auch den People's Voice Award. Das Spiel erhielt außerdem eine Ehrung in der Kategorie Kinder & Familie.
Twister AIR stellt eine moderne Neuinterpretation des 50 Jahre alten Klassikers dar, bei der Augmented Reality und KI-Technologie integriert wurden. Dieser innovative Ansatz war erfolgreich, da das Spiel bei den Toy Industry Awards zum Spiel des Jahres gekürt wurde. Die Zusammenarbeit zeigt die Expertise von Left Field Labs in aufkommenden Technologien und ihre Fähigkeit, klassische Unterhaltungserlebnisse zu modernisieren, ohne die wesentlichen Elemente zu verlieren, die sie fesselnd machen.
- Won two prestigious Webby Awards for Best Use of Augmented Reality
- Received Game of the Year at the Toy Industry Awards
- Successfully modernized a classic 50-year-old game with new technology
- None.
Experience for Hasbro wins Internet's highest honor for Augmented Reality Game
Reinventing a classic, Left Field Labs infused augmented reality and AI into Twister to create "Twister Air," a fun new way for families to play and connect across generations. This innovation earned two Webby Wins and a finalist nod:
- Webby Winner - AI, Immersive & Games - Best Use of Augmented Reality 2025
- People's Voice Winner - AI, Immersive & Games - Best Use of Augmented Reality 2025
- Honoree - AI, Immersive & Games - Kids & Family 2025
Twister has been a family classic for over 50 years, and with this high-tech spin, Twister AIR leapt off the mat to win Game of the Year at the Toy Industry Awards.
"It's fantastic to see TWISTER Air take home two Webby Awards this year. It's a great reminder that even as our games evolve, that core spark they bring – the movement, the laughter, the connection – stays the same," says Brian Baker, Senior Vice President of Board Games at Hasbro. "And of course, we can't celebrate this accomplishment without giving our partners at Left Field Labs their flowers. They helped push the boundaries of how people experience TWISTER and make getting tangled up even more fun."
Sarah Mehler, Founder and CEO of Left Field Labs, says: "We've entered a new chapter, where emerging technologies such as immersive aren't just enhancing our experiences — they're redefining how we create, connect, and play. These wins are a testament to what's possible when visionary partners like Hasbro meet us at the intersection of imagination and pragmatic execution. At Left Field Labs, we've spent years honing our capabilities in AI and immersive tech, and we're proud to see how our work resonates in the world."
To explore more of Left Field Labs' work across digital, immersive, and applied AI, visit www.leftfieldlabs.com.
About Left Field Labs
Left Field Labs is the creative technology agency that builds what's next for ambitious brands. We transform breakthrough technology into extraordinary products, platforms, and experiences that reach billions of people around the world. Since 2008, we've delivered end-to-end transformation—seamlessly integrating strategy, innovation, and execution—for industry leaders, including Google, Amazon, and Meta. Left Field Labs is a proud member of Stagwell, the challenger network built to transform marketing, and the Code and Theory Network.
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of
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SOURCE Stagwell Inc.
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