PRophet Strengthens Leadership Team Hiring Subir Kotwal, Former Cision Sales Leader, as Executive Vice President of U.S. Sales

Rhea-AI Summary

PRophet, an AI-powered PR and influencer software company, has appointed Subir Kotwal as Executive Vice President of U.S. Sales. Kotwal brings over 20 years of experience in enterprise sales and strategic partnerships, previously serving as Vice President of Sales at Cision where he earned the President's Club Award seven times.

In his new role, Kotwal will lead go-to-market strategies across sales, customer success, and partnerships, focusing on accelerating enterprise adoption and U.S. market expansion. This appointment follows PRophet's recent acquisition of UNICEPTA, enhancing its capabilities in media intelligence and predictive media pitching.

Kotwal holds a Master's in public relations from the University of Westminster and has worked across Mumbai, London, and New York. His appointment aims to strengthen PRophet's position in AI-driven communications technology, particularly following its recent expansion through acquisitions of UNICEPTA, LEADERS, and influencermarketing.ai.

Positive

• Strategic hire brings proven track record with 7-time President's Club Award at Cision
• Appointment strengthens leadership following UNICEPTA acquisition
• Company expanding globally with offices in multiple major markets

Negative

• None.

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Accomplished sales executive Subir Kotwal to accelerate strategic growth and market expansion

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- PRophet, an award-winning suite of essential, AI-powered PR and influencer software and services, today announced the appointment of Subir Kotwal as Executive Vice President of U.S. Sales. A seasoned sales leader with over 20 years of experience in global enterprise sales, strategic agency partnerships, and high-value government contracts, Kotwal will drive PRophet's expansion in AI-driven communications technology and services while strengthening client relationships and revenue growth.

In this role, Kotwal will lead go-to-market strategies across multiple revenue streams, including sales, customer success, and partnerships. His focus will be on accelerating enterprise adoption and U.S. market expansion, particularly following PRophet's recent acquisition of UNICEPTA, enhancing its leadership in media intelligence, predictive media pitching, generative PR, and influencer engagement.

"We're excited to welcome Subir to our leadership team," said Aaron Kwittken, CEO and Founder of PRophet. "His expertise in enterprise sales, high-performance team leadership, and securing major contracts aligns perfectly with PRophet's AI-powered solutions, which now include advanced media intelligence and influencer marketing tools from UNICEPTA, LEADERS, and influencermarketing.ai."

Kotwal's career spans key leadership roles at global enterprises, including Cision, PR Newswire (acquired by Cision in 2016), American Express, and Wipro BPS. As Vice President of Sales at Cision, Kotwal established and led the company's Enterprise Agency and Government Sales team, securing multimillion-dollar contracts with Fortune 500 companies and U.S. federal agencies, driving substantial revenue growth. His performance earned him the prestigious President's Club Award seven times for outstanding sales achievements.

With a Master's in public relations from the University of Westminster, London, UK, and a Bachelor's in Mechanical Engineering from the University of Mumbai, Kotwal's blend of technical expertise and strategic communications acumen makes him a valuable asset in today's AI-driven PR and marketing landscape. His global experience across Mumbai, London, and New York has shaped a customer-first philosophy, emphasizing long-term partnerships, strategic problem-solving, and operational excellence.

"Joining PRophet is an exciting opportunity to be at the forefront of AI-powered communications," said Subir Kotwal, Executive Vice President of U.S. Sales. "Aaron Kwittken is a true visionary, and PRophet is revolutionizing how brands and agencies—across both the public and private sectors—leverage AI for media relations, influencer marketing, and strategic communications. I look forward to accelerating growth and expanding PRophet's global impact."

As PRophet continues its rapid expansion, Kotwal's leadership will be instrumental in helping brands, PR professionals, and marketers leverage AI-driven insights to enhance brand reputation, optimize engagement, and drive data-backed media strategies.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests "mediable" PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact:
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai 

 

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SOURCE Stagwell Inc.

FAQ

What is Subir Kotwal's new role at PRophet?

Subir Kotwal has been appointed as Executive Vice President of U.S. Sales at PRophet, where he will lead go-to-market strategies across sales, customer success, and partnerships.

What are Subir Kotwal's previous achievements in the PR industry?

At Cision, Kotwal led the Enterprise Agency and Government Sales team, securing multimillion-dollar contracts with Fortune 500 companies and U.S. federal agencies, and won the President's Club Award seven times.

How does this appointment align with PRophet's recent business developments?

The appointment follows PRophet's acquisition of UNICEPTA and aligns with their expansion in AI-driven communications technology, media intelligence, and influencer engagement services.

What is PRophet's current global presence?

PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai.