STAGWELL LAUNCHES STAGWELL MEDIA PLATFORM (SMP), A CENTRALIZED TEAM OF GLOBAL MEDIA, TECHNOLOGY AND DATA INVESTMENT EXPERTS
Stagwell (NASDAQ: STGW) has announced the launch of its Stagwell Media Platform (SMP), a centralized global team focused on media, technology, and data expertise. The platform aims to optimize trading and investment solutions across Stagwell's global network.
Matt Adams, current Global COO of Assembly Global, will serve as Global CEO of SMP, while Marissa Jimenez joins as Global Chief Trading and Solutions Officer, effective July 14, 2025. Jimenez brings 20 years of industry experience from her previous role as EVP, Commercial at Dentsu US.
The SMP will leverage Stagwell's scale, technology, and partnerships to enhance efficiency and outcomes for clients, offering solutions across creative, media, and digital transformation services.
Stagwell (NASDAQ: STGW) ha annunciato il lancio della sua Stagwell Media Platform (SMP), un team globale centralizzato specializzato in media, tecnologia e competenze sui dati. La piattaforma ha l'obiettivo di ottimizzare le soluzioni di trading e investimento attraverso la rete globale di Stagwell.
Matt Adams, attuale COO globale di Assembly Global, assumerà il ruolo di CEO globale di SMP, mentre Marissa Jimenez entra come Chief Trading and Solutions Officer globale a partire dal 14 luglio 2025. Jimenez porta con sé 20 anni di esperienza nel settore, proveniente dal suo precedente incarico come EVP Commercial presso Dentsu US.
La SMP sfrutterà la scala, la tecnologia e le partnership di Stagwell per migliorare efficienza e risultati per i clienti, offrendo soluzioni nei servizi creativi, media e trasformazione digitale.
Stagwell (NASDAQ: STGW) ha anunciado el lanzamiento de su Stagwell Media Platform (SMP), un equipo global centralizado enfocado en medios, tecnología y experiencia en datos. La plataforma busca optimizar las soluciones de trading e inversión en toda la red global de Stagwell.
Matt Adams, actual COO global de Assembly Global, será el CEO global de SMP, mientras que Marissa Jimenez se une como Chief Trading and Solutions Officer global a partir del 14 de julio de 2025. Jimenez aporta 20 años de experiencia en la industria desde su rol previo como EVP Comercial en Dentsu US.
SMP aprovechará la escala, tecnología y asociaciones de Stagwell para mejorar la eficiencia y los resultados para los clientes, ofreciendo soluciones en servicios creativos, medios y transformación digital.
Stagwell (NASDAQ: STGW)은 미디어, 기술 및 데이터 전문성을 갖춘 중앙 집중식 글로벌 팀인 Stagwell Media Platform (SMP)의 출범을 발표했습니다. 이 플랫폼은 Stagwell의 글로벌 네트워크 전반에 걸쳐 거래 및 투자 솔루션을 최적화하는 것을 목표로 합니다.
Matt Adams는 현재 Assembly Global의 글로벌 COO로서 SMP의 글로벌 CEO를 맡게 되며, Marissa Jimenez는 2025년 7월 14일부터 글로벌 최고 거래 및 솔루션 책임자로 합류합니다. Jimenez는 Dentsu US에서 EVP, Commercial로서 20년의 업계 경험을 보유하고 있습니다.
SMP는 Stagwell의 규모, 기술 및 파트너십을 활용하여 고객을 위한 효율성과 성과를 향상시키며, 크리에이티브, 미디어 및 디지털 전환 서비스 전반에 걸친 솔루션을 제공합니다.
Stagwell (NASDAQ : STGW) a annoncé le lancement de sa Stagwell Media Platform (SMP), une équipe mondiale centralisée spécialisée dans les médias, la technologie et l’expertise des données. Cette plateforme vise à optimiser les solutions de trading et d’investissement à travers le réseau mondial de Stagwell.
Matt Adams, actuel COO mondial d’Assembly Global, sera le CEO mondial de SMP, tandis que Marissa Jimenez rejoint l’équipe en tant que Chief Trading and Solutions Officer mondiale, à compter du 14 juillet 2025. Jimenez apporte 20 ans d’expérience dans le secteur, précédemment en tant qu’EVP Commercial chez Dentsu US.
La SMP exploitera l’envergure, la technologie et les partenariats de Stagwell pour améliorer l’efficacité et les résultats pour les clients, en proposant des solutions couvrant les services créatifs, médias et la transformation digitale.
Stagwell (NASDAQ: STGW) hat die Einführung seiner Stagwell Media Platform (SMP) bekannt gegeben, ein zentrales globales Team mit Fokus auf Medien, Technologie und Datenexpertise. Die Plattform zielt darauf ab, Handels- und Investitionslösungen im gesamten globalen Netzwerk von Stagwell zu optimieren.
Matt Adams, derzeit Global COO von Assembly Global, wird als Global CEO von SMP fungieren, während Marissa Jimenez ab dem 14. Juli 2025 als Global Chief Trading and Solutions Officer einsteigt. Jimenez bringt 20 Jahre Branchenerfahrung aus ihrer vorherigen Position als EVP Commercial bei Dentsu US mit.
Die SMP wird Stagwells Größe, Technologie und Partnerschaften nutzen, um Effizienz und Ergebnisse für Kunden zu verbessern und Lösungen in den Bereichen Kreativ, Medien und digitale Transformation anzubieten.
- Creation of a centralized global media, technology and data team for improved efficiency
- Strategic leadership appointments with experienced executives
- Enhanced ability to leverage scale and partnerships across the global network
- None.
Insights
Stagwell's new SMP centralizes media capabilities to leverage scale, potentially improving operational efficiency and client outcomes.
Stagwell's launch of the Stagwell Media Platform (SMP) represents a strategic consolidation of the company's media, technology, and data investment capabilities. This organizational restructuring creates a centralized team designed to leverage Stagwell's scale across its global network, potentially driving operational efficiencies and improved client outcomes.
The appointment of Matt Adams as Global CEO (while maintaining his COO role at Assembly Global) alongside the hiring of Marissa Jimenez from competitor Dentsu signals Stagwell's commitment to strengthening its media operations leadership. This executive configuration suggests a focus on integrating SMP with existing operations rather than creating a completely separate business unit.
From a strategic perspective, SMP addresses several key business objectives: 1) It creates economies of scale across Stagwell's agencies, likely improving buying power with media partners; 2) It enables more efficient resource allocation of specialized media and data talent; and 3) It potentially enhances cross-selling opportunities through what they describe as "a suite of solutions across creative, media and digital transformation services."
Mark Penn's statement about "streamlining operations" indicates this move aligns with broader efficiency initiatives at Stagwell. By centralizing media investment capabilities while making them accessible network-wide, Stagwell is attempting to balance the benefits of scale with maintaining agency differentiation - a common challenge in holding company structures.
This restructuring reflects industry trends toward consolidation of specialized functions while addressing the increasingly technical nature of media buying and optimization in an addressable advertising landscape.
Matt
alongside Marissa Jiminez who will join the Stagwell Media Platform as Global Chief Trading and
Solutions Officer
Matt
The SMP sits across all Stagwell agencies worldwide to bring together the efficiency of scale, collaboration and the ability to go deep with media and technology partners. The team utilizes Stagwell's scale, technology, and partnerships to model, forecast, and optimize towards outstanding efficiency and outcomes for clients. Also, SMP offers a suite of solutions across creative, media and digital transformation services, all designed to benefit Stagwell partners and clients.
"The Stagwell Media Platform is a big step forward in making the capabilities of our media and data investment solutions readily available for our partners and clients worldwide. We set out to streamline operations across Stagwell agencies, and this is one of the ways we're delivering on that promise," said Mark Penn, Chairman and CEO of Stagwell.
"This suite of solutions repositions, matures, and expands the way we do business with our valued partners in a consolidating, addressable world, making it accessible to the entire Stagwell network," added Matt Adams, Global CEO of the Stagwell Media Platform. "Marissa and I look forward to making a difference for our clients in a world that is open for opportunity."
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Quinn Werner
PR@stagwellglobal.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-launches-stagwell-media-platform-smp-a-centralized-team-of-global-media-technology-and-data-investment-experts-302500547.html
SOURCE Stagwell Inc.
FAQ
What is the Stagwell Media Platform (SMP) and when was it launched?
Who will lead Stagwell's new media platform (NASDAQ: STGW)?
What services does the Stagwell Media Platform (SMP) offer?
How will the Stagwell Media Platform benefit STGW clients?
What is Marissa Jimenez's background before joining Stagwell (NASDAQ: STGW)?
