STAGWELL LAUNCHES STAGWELL MEDIA PLATFORM (SMP), A CENTRALIZED TEAM OF GLOBAL MEDIA, TECHNOLOGY AND DATA INVESTMENT EXPERTS

Rhea-AI Summary

Stagwell (NASDAQ: STGW) has announced the launch of its Stagwell Media Platform (SMP), a centralized global team focused on media, technology, and data expertise. The platform aims to optimize trading and investment solutions across Stagwell's global network.

Matt Adams, current Global COO of Assembly Global, will serve as Global CEO of SMP, while Marissa Jimenez joins as Global Chief Trading and Solutions Officer, effective July 14, 2025. Jimenez brings 20 years of industry experience from her previous role as EVP, Commercial at Dentsu US.

The SMP will leverage Stagwell's scale, technology, and partnerships to enhance efficiency and outcomes for clients, offering solutions across creative, media, and digital transformation services.

Positive

• Creation of a centralized global media, technology and data team for improved efficiency
• Strategic leadership appointments with experienced executives
• Enhanced ability to leverage scale and partnerships across the global network

Negative

• None.

Insights

Corporate Strategy Analyst

Stagwell's new SMP centralizes media capabilities to leverage scale, potentially improving operational efficiency and client outcomes.

Stagwell's launch of the Stagwell Media Platform (SMP) represents a strategic consolidation of the company's media, technology, and data investment capabilities. This organizational restructuring creates a centralized team designed to leverage Stagwell's scale across its global network, potentially driving operational efficiencies and improved client outcomes.

The appointment of Matt Adams as Global CEO (while maintaining his COO role at Assembly Global) alongside the hiring of Marissa Jimenez from competitor Dentsu signals Stagwell's commitment to strengthening its media operations leadership. This executive configuration suggests a focus on integrating SMP with existing operations rather than creating a completely separate business unit.

From a strategic perspective, SMP addresses several key business objectives: 1) It creates economies of scale across Stagwell's agencies, likely improving buying power with media partners; 2) It enables more efficient resource allocation of specialized media and data talent; and 3) It potentially enhances cross-selling opportunities through what they describe as "a suite of solutions across creative, media and digital transformation services."

Mark Penn's statement about "streamlining operations" indicates this move aligns with broader efficiency initiatives at Stagwell. By centralizing media investment capabilities while making them accessible network-wide, Stagwell is attempting to balance the benefits of scale with maintaining agency differentiation - a common challenge in holding company structures.

This restructuring reflects industry trends toward consolidation of specialized functions while addressing the increasingly technical nature of media buying and optimization in an addressable advertising landscape.

Matt Adams, current Chief Operating Officer of Assembly Global, will lead as Global CEO
alongside Marissa Jiminez who will join the Stagwell Media Platform as Global Chief Trading and
Solutions Officer

NEW YORK and LONDON, July 9, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the launch of the Stagwell Media Platform (SMP), its centralized team of global media, technology and data experts designed to create client advantage through a smarter use of scale in a fully addressable world. Powered by agentic principles, the team optimizes trading and investment product solutions for Stagwell's global network and media partners.

Matt Adams will serve as Global CEO of SMP in addition to his role as Global Chief Operating Officer of Assembly Global. Marissa Jimenez will take on the role of Global Chief Trading and Solutions Officer at SMP, effective July 14, 2025. She will be based in New York City and report to Adams. Jimenez brings 20 years of industry experience and joins from Dentsu US, where she served as EVP, Commercial.

The SMP sits across all Stagwell agencies worldwide to bring together the efficiency of scale, collaboration and the ability to go deep with media and technology partners. The team utilizes Stagwell's scale, technology, and partnerships to model, forecast, and optimize towards outstanding efficiency and outcomes for clients. Also, SMP offers a suite of solutions across creative, media and digital transformation services, all designed to benefit Stagwell partners and clients.

"The Stagwell Media Platform is a big step forward in making the capabilities of our media and data investment solutions readily available for our partners and clients worldwide. We set out to streamline operations across Stagwell agencies, and this is one of the ways we're delivering on that promise," said Mark Penn, Chairman and CEO of Stagwell.

"This suite of solutions repositions, matures, and expands the way we do business with our valued partners in a consolidating, addressable world, making it accessible to the entire Stagwell network," added Matt Adams, Global CEO of the Stagwell Media Platform. "Marissa and I look forward to making a difference for our clients in a world that is open for opportunity."

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.     

Contact 
Quinn Werner
PR@stagwellglobal.com 

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SOURCE Stagwell Inc.

FAQ

What is the Stagwell Media Platform (SMP) and when was it launched?

The Stagwell Media Platform (SMP) is a centralized team of global media, technology and data experts launched by Stagwell on July 9, 2025. It aims to create client advantage through optimized trading and investment solutions.

Who will lead Stagwell's new media platform (NASDAQ: STGW)?

Matt Adams will serve as Global CEO of SMP while maintaining his role as Global COO of Assembly Global. Marissa Jimenez will join as Global Chief Trading and Solutions Officer, effective July 14, 2025.

What services does the Stagwell Media Platform (SMP) offer?

SMP offers a suite of solutions across creative, media and digital transformation services, utilizing Stagwell's scale, technology, and partnerships to model, forecast, and optimize efficiency and outcomes for clients.

How will the Stagwell Media Platform benefit STGW clients?

The platform will benefit clients by streamlining operations across Stagwell agencies, providing enhanced efficiency through scale, enabling deeper collaboration with media and technology partners, and optimizing outcomes through advanced modeling and forecasting.

What is Marissa Jimenez's background before joining Stagwell (NASDAQ: STGW)?

Marissa Jimenez brings 20 years of industry experience and joins Stagwell from Dentsu US, where she served as EVP, Commercial.