Stagwell (STGW) Acquires Experiential Marketing and Creative Agency JetFuel
Stagwell (NASDAQ: STGW) has announced the acquisition of JetFuel, an experiential marketing services agency, which will become a subsidiary of Stagwell's integrated experiential agency TEAM. Founded in 2016 in New York City, JetFuel specializes in live brand experiences, retail marketing, and digital content, serving major clients including Walmart, Unilever, Kimberly Clark, and Feastables.
This acquisition represents Stagwell's continued expansion strategy, following their acquisitions of Gold Rabbit Sports and ADK GLOBAL earlier this year, marking their 11th acquisition in 2024. The move aims to strengthen Stagwell's experiential marketing capabilities and enhance their ability to deliver transformative brand experiences through the integration of data resources and creative thinking.
Stagwell (NASDAQ: STGW) ha annunciato l'acquisizione di JetFuel, un'agenzia specializzata in servizi di marketing esperienziale, che diventerà una controllata dell'agenzia integrata di Stagwell, TEAM. Fondata nel 2016 a New York City, JetFuel si concentra su esperienze di brand dal vivo, marketing retail e contenuti digitali, lavorando con clienti importanti come Walmart, Unilever, Kimberly Clark e Feastables.
Questa acquisizione rappresenta la strategia di espansione continua di Stagwell, dopo le acquisizioni di Gold Rabbit Sports e ADK GLOBAL avvenute all'inizio di quest'anno, segnando la loro 11ª acquisizione nel 2024. L'obiettivo è rafforzare le capacità di marketing esperienziale di Stagwell e migliorare la loro capacità di offrire esperienze di brand trasformative attraverso l'integrazione di risorse dati e creatività.
Stagwell (NASDAQ: STGW) ha anunciado la adquisición de JetFuel, una agencia de servicios de marketing experiencial, que se convertirá en una subsidiaria de la agencia integrada TEAM de Stagwell. Fundada en 2016 en la ciudad de Nueva York, JetFuel se especializa en experiencias de marca en vivo, marketing minorista y contenido digital, atendiendo a clientes importantes como Walmart, Unilever, Kimberly Clark y Feastables.
Esta adquisición representa la estrategia continua de expansión de Stagwell, tras las adquisiciones de Gold Rabbit Sports y ADK GLOBAL a principios de este año, marcando su 11ª adquisición en 2024. La iniciativa busca fortalecer las capacidades de marketing experiencial de Stagwell y mejorar su habilidad para ofrecer experiencias de marca transformadoras mediante la integración de recursos de datos y creatividad.
Stagwell (NASDAQ: STGW)은 체험 마케팅 서비스 에이전시인 JetFuel을 인수했다고 발표했으며, JetFuel은 Stagwell의 통합 체험 에이전시 TEAM의 자회사가 될 예정입니다. 2016년 뉴욕시에서 설립된 JetFuel은 라이브 브랜드 경험, 리테일 마케팅, 디지털 콘텐츠를 전문으로 하며 Walmart, Unilever, Kimberly Clark, Feastables 등 주요 고객을 대상으로 서비스를 제공합니다.
이번 인수는 올해 초 Gold Rabbit Sports와 ADK GLOBAL 인수에 이은 Stagwell의 지속적인 확장 전략의 일환으로, 2024년 11번째 인수를 기록했습니다. 이번 조치는 데이터 자원과 창의적 사고의 통합을 통해 Stagwell의 체험 마케팅 역량을 강화하고 변혁적인 브랜드 경험 제공 능력을 향상시키려는 목적입니다.
Stagwell (NASDAQ : STGW) a annoncé l'acquisition de JetFuel, une agence de services de marketing expérientiel, qui deviendra une filiale de l'agence expérientielle intégrée TEAM de Stagwell. Fondée en 2016 à New York, JetFuel est spécialisée dans les expériences de marque en direct, le marketing retail et le contenu digital, au service de clients majeurs tels que Walmart, Unilever, Kimberly Clark et Feastables.
Cette acquisition s'inscrit dans la stratégie d'expansion continue de Stagwell, après leurs acquisitions de Gold Rabbit Sports et ADK GLOBAL plus tôt cette année, marquant leur 11e acquisition en 2024. Cette démarche vise à renforcer les capacités de marketing expérientiel de Stagwell et à améliorer leur aptitude à offrir des expériences de marque transformatrices grâce à l'intégration des ressources de données et à la créativité.
Stagwell (NASDAQ: STGW) hat die Übernahme von JetFuel bekannt gegeben, einer Agentur für erlebnisorientiertes Marketing, die künftig eine Tochtergesellschaft der integrierten Erlebnisagentur TEAM von Stagwell sein wird. JetFuel wurde 2016 in New York City gegründet und spezialisiert sich auf Live-Marken-Erlebnisse, Einzelhandelsmarketing und digitale Inhalte, mit namhaften Kunden wie Walmart, Unilever, Kimberly Clark und Feastables.
Diese Übernahme ist Teil von Stagwells fortlaufender Expansionsstrategie, nachdem sie Anfang dieses Jahres bereits Gold Rabbit Sports und ADK GLOBAL erworben hatten, und stellt die 11. Übernahme im Jahr 2024 dar. Ziel ist es, Stagwells Kompetenzen im Bereich Erlebnis-Marketing zu stärken und ihre Fähigkeit zu verbessern, durch die Integration von Datenressourcen und kreativem Denken transformative Markenerlebnisse zu schaffen.
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Insights
Stagwell continues aggressive acquisition strategy, adding experiential agency JetFuel to enhance capabilities without disclosing financial impact.
Stagwell's acquisition of JetFuel represents the company's 11th acquisition in 2024 alone, highlighting an aggressive inorganic growth strategy within the marketing services sector. This transaction follows earlier acquisitions of Gold Rabbit Sports and ADK GLOBAL, establishing a pattern of deliberate capability expansion rather than random acquisitions.
JetFuel will be positioned as a subsidiary of Stagwell's existing TEAM agency, creating potential operational synergies within their experiential marketing division. The acquired agency brings valuable client relationships with major brands including Walmart, Unilever, Kimberly Clark and Feastables, which could strengthen Stagwell's foothold in consumer goods and retail marketing.
The transaction aligns with CEO Mark Penn's articulated philosophy of keeping Stagwell "just the right size to produce game-changing work," suggesting a disciplined approach to M&A that prioritizes capability enhancement over mere scale. However, the absence of disclosed financial terms makes it impossible to assess the deal's immediate impact on Stagwell's financial position or expected return on investment.
With JetFuel having launched in 2016, this acquisition represents the integration of a relatively young agency with what's described as "the mentality of a start-up and the heritage of a traditional agency" – potentially bringing fresh approaches to Stagwell's service offerings while maintaining established marketing principles.
Stagwell strengthens experiential marketing capabilities through JetFuel acquisition, addressing growing demand for authentic brand experiences.
This acquisition directly addresses a significant shift in the marketing landscape: the growing importance of physical brand experiences in an increasingly digital-dominated environment. As stated by TEAM CEO Dan Gregory, clients are recognizing "the value of authentic live connections in a digital-first world" – a trend accelerated by post-pandemic consumer behavior that values meaningful in-person interactions.
JetFuel specializes in four key experiential disciplines: live brand experiences, retail and shopper marketing, digital content, and sponsorship activations. This complements Stagwell's existing capabilities by enhancing its ability to create omnichannel customer journeys that seamlessly blend digital and physical touchpoints.
The integration creates strategic opportunities to combine JetFuel's experiential expertise with Stagwell's data capabilities, as noted by JetFuel CEO Abe Sorcher who referenced "access to Stagwell's high level insights and data resources." This reflects the industry's evolution toward more measurable, data-informed experiential marketing that can demonstrate clear ROI.
JetFuel's client portfolio includes major consumer brands operating in highly competitive retail environments where experiential marketing can directly impact purchase decisions. Their work with Walmart is particularly notable given the retailer's massive scale and influence in consumer shopping behaviors.
The acquisition positions Stagwell to better capitalize on the resurgence of experiential marketing budgets, which have rebounded strongly as brands seek differentiation through memorable consumer interactions rather than relying solely on traditional or digital advertising channels.
Launched in 2016 and headquartered in
"JetFuel's award-winning experiential capabilities strengthen our commitment to delivering best-in-class experiences for our clients' customers," said Stagwell Chairman and CEO Mark Penn. "This acquisition underscores our strategy to keep Stagwell just the right size to produce game-changing work for clients."
The addition of JetFuel follows Stagwell's acquisitions of Gold Rabbit Sports and ADK GLOBAL earlier this year, and a total of 11 acquisitions throughout 2024.
"Joining forces with Stagwell marks the beginning of an extraordinary new chapter for JetFuel. Together, we share a bold ambition to reinvent what live brand experiences can be — pushing boundaries, inspiring deeper connections, and setting new standards for innovation. With access to Stagwell's high level insights and data resources, as well as integration with their world class creative thinking, we'll be able to design experiences that are not just more effective and efficient, but truly transformative for our clients and their audiences," shared Abe Sorcher, CEO of JetFuel.
"We're excited to bring JetFuel into the network and continue to build out the experiential discipline at Stagwell, as clients continue to recognize the value of authentic live connections in a digital-first world," added Dan Gregory, CEO of TEAM. "Investing in this key offering and having a diverse roster of agencies who can deliver results-driven campaigns is a game changer."
Kidron Capital Securities acted as the financial advisor to JetFuel for this transaction.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About TEAM
TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.
About JetFuel
JetFuel is a brand accelerant built with the hustle mentality of a start-up and the heritage of a traditional agency. At JetFuel, we're not just making noise – we're igniting change. We believe in the boundless power of creativity to transform brands, disrupt the status quo, spark innovation, and inspire advocacy. We create live experiences & breakthrough content that paves the way, and for people to share through discovery. We live for, sweat for, and celebrate these moments. It's these moments that define JetFuel. JetFuelStudio.com
Contact
Kara Gelber
PR@stagwellglobal.com
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SOURCE Stagwell Inc.
