The Marketing Cloud Launches Cutting-Edge Platform to Simplify Marketing Workflows

Rhea-AI Summary

The Marketing Cloud (STGW) has unveiled its new platform, marking a significant transformation from its former identity as Stagwell Marketing Cloud. The platform consolidates AI-powered marketing solutions into a unified dashboard, featuring products like QuestBrand, PRophet, and SmartAssets, all supported by an integrated ID Graph for enhanced data connectivity. The platform offers key benefits including AI-powered solutions, improved team collaboration, seamless integrations, and streamlined workflows powered by proprietary behavioral and attitudinal data. Early adopter ESTYLE reported a 70% reduction in external creative agency expenses through the platform's tools. The new platform aims to simplify the complex martech ecosystem while focusing on delivering measurable marketing impact.

Positive

• Platform consolidates multiple AI-powered marketing tools into a single, unified dashboard
• Early adopter ESTYLE achieved 70% cost reduction in external creative agency expenses
• Integration of proprietary attitudinal and behavioral data provides competitive advantage
• Platform offers streamlined workflows with single sign-on and simplified account management

Negative

• None.

Insights

Marketing Technology Analyst

Stagwell's rebranded Marketing Cloud platform integrates AI-powered marketing tools, potentially strengthening competitive position in fragmented martech landscape.

Stagwell (STGW) has launched a rebranded platform called "The Marketing Cloud" that centralizes its various marketing technology solutions into a unified dashboard. This strategic move transforms the formerly known Stagwell Marketing Cloud into an integrated platform that connects AI-powered tools across market research, communications, creative, and media functions.

The platform consolidates several of Stagwell's existing products including QuestBrand and QuestDIY from The Harris Poll, PRophet for communications professionals, The People Platform, CUE, and SmartAssets. What makes this integration potentially valuable is the underlying ID Graph that enables data connectivity across these tools.

The value proposition centers on addressing the fragmentation problem in marketing technology. By providing single sign-on access and unified account management, the platform aims to reduce the administrative burden of managing multiple marketing tools separately. This could appeal particularly to mid-market companies that lack resources for complex martech integration.

A customer testimonial from ESTYLE CEO claims a 70% reduction in external creative agency expenses by using platform tools Propellers and SET, suggesting potential cost efficiency gains for adopters. This practical ROI example strengthens the platform's market positioning as more than just a technology consolidation play.

The emphasis on proprietary data as the platform's foundation is strategically significant. By leveraging Stagwell's attitudinal and behavioral data, the company is attempting to differentiate in an increasingly commoditized AI tool market where unique data often provides competitive advantage. CEO Elspeth Rollert's vision of AI agents enabling "24/7 marketing" suggests the company is positioning for autonomous marketing operations - an emerging trend in enterprise marketing technology.

The Marketing Cloud, formerly known as Stagwell Marketing Cloud, launches its next chapter with a new name

New platform delivers seamless access to AI-powered solutions in a single dashboard

NEW YORK, June 11, 2025 /PRNewswire/ -- Today, The Marketing Cloud (formerly known as Stagwell Marketing Cloud) announced the launch of its new platform. This dynamic, centralized experience makes it easy for marketers to discover AI-powered products across market research, communications, creative, and media—boosting collaboration and driving results with the latest tech.

Designed to cut through the complexity of today's fragmented martech ecosystem, The Marketing Cloud Platform helps marketers focus on impact—not tool management.

The Marketing Cloud includes products like QuestBrand and QuestDIY from The Harris Poll, the PRophet suite of tools for comms professionals, The People Platform, CUE, and SmartAssets—all supported by an underlying ID Graph that enables streamlined data connectivity. The new name reflects the company's evolution toward greater simplicity, integration, and AI-driven performance.

Key benefits of The Marketing Cloud Platform include:

• AI-powered solutions: Explore a curated marketplace of products designed to meet diverse marketing needs.
• Supercharged team collaboration: Centralized workspaces and flexible data-sharing tools help teams work faster and smarter.
• Seamless integrations: Combine solutions seamlessly to amplify performance and results.
• Unified, hassle-free workflows: Save time with single sign-on and streamlined account management across products.
• The power of proprietary data: Stagwell's wealth of attitudinal and behavioral data provides a foundational, competitive edge for all of our products.

"Our vision for the Platform is to harness the full power of our data—the oxygen that fuels AI—making it accessible and actionable for every marketer. By integrating AI into every facet of the Platform, we aim to streamline repetitive tasks, scale high-performance content creation, and ultimately build a 24/7 marketing experience with AI agents that empower marketers to achieve more, wherever they are," said Elspeth Rollert, CEO of The Marketing Cloud.

"Data is the backbone of the Platform—it's not just vast, it's uniquely actionable," added Mansoor Basha, The Marketing Cloud's CTO. "This foundation gives our AI models context and clarity. By infusing our tools with integrated attitudinal and behavioral insights proprietary to the Stagwell network, we enable marketers to make decisions grounded in how real people think, feel, and act."

Early adopters of The Marketing Cloud Platform have found significant improvements in efficiency, cost savings, and marketing performance—demonstrating the platform's potential to transform how teams work.

"By utilizing Propellers and SET through The Marketing Cloud Platform, we've reduced our expenses on external creative agencies by 70%, enabling us to eliminate agency fees and high production costs," shared Julie Marchant-Houle, CEO of ESTYLE. "As a result, we have become more efficient, reallocating more funds into working dollars and providing us with a wealth of content that we wouldn't have otherwise."

The Marketing Cloud Platform is now available to marketers worldwide. To learn more or request a demo, visit www.themarketingcloud.com.

About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a suite of AI-powered solutions built for the modern marketer. Born out of Stagwell's (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world's most ambitious brands, The Marketing Cloud empowers brands to drive measurable business impact through intuitive solutions enriched with unique, actionable data. 

The Marketing Cloud's solutions harness advanced technology—generative and predictive AI, machine learning, augmented reality, and more—to revolutionize market research, communications, creative, and media strategies for global brands. Get your head in the cloud at www.themarketingcloud.com.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Amy Guenel
VP Product Marketing, The Marketing Cloud
Amy.guenel@stagwellglobal.com

 

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SOURCE Stagwell Inc.

FAQ

What is The Marketing Cloud's new platform and what does it offer?

The Marketing Cloud's new platform is a centralized dashboard that offers AI-powered marketing solutions across market research, communications, creative, and media, featuring products like QuestBrand, PRophet, and SmartAssets with unified workflows and data integration capabilities.

How much cost reduction did ESTYLE achieve using The Marketing Cloud Platform?

ESTYLE reported a 70% reduction in external creative agency expenses by using Propellers and SET through The Marketing Cloud Platform, enabling them to eliminate agency fees and high production costs.

What are the key benefits of The Marketing Cloud (STGW) Platform?

The key benefits include AI-powered solutions, enhanced team collaboration, seamless integrations, unified workflows with single sign-on, and access to proprietary attitudinal and behavioral data.

What products are included in The Marketing Cloud Platform?

The platform includes QuestBrand and QuestDIY from The Harris Poll, the PRophet suite for communications professionals, The People Platform, CUE, and SmartAssets, all supported by an ID Graph for data connectivity.

Who are the key executives leading The Marketing Cloud?

The Marketing Cloud is led by CEO Elspeth Rollert and CTO Mansoor Basha.