Chrysler Brand Continues 100th Anniversary Celebration With Century of Innovation Seven-part Social Video Series

Rhea-AI Summary

Chrysler (STLA) is commemorating its 100th anniversary with a comprehensive Century of Innovation social media video series. The seven-part series showcases the brand's history, featuring content about founder Walter P. Chrysler, iconic vehicles, and technological innovations since 1925. The latest video, "Automotive Legend: Walter P. Chrysler," explores the founder's impact on automotive innovation. The celebration includes over 1,500 employees gathering at Chrysler Technology Center for a commemorative photo and the creation of a time-capsule replica of Walter P. Chrysler's toolbox. The brand recently revealed the 2026 Chrysler Pacifica 100th Anniversary Edition and hosted a historical vehicle media drive. Looking ahead, Chrysler plans to launch a refreshed Pacifica in 2026, followed by a new crossover and a third product inspired by the Halcyon concept.

Positive

• Launch of refreshed Pacifica in 2026 and new product lineup demonstrates future growth strategy
• Strong brand heritage and recognition with 100 years in the automotive industry
• Pacifica continues to lead its segment with class-leading features and plug-in hybrid capability

Negative

• None.

News Market Reaction

-2.32%

1 alert

-2.32% News Effect

On the day this news was published, STLA declined 2.32%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

AUBURN HILLS, Mich., June 5, 2025 /PRNewswire/ --

• Seven-part Century of Innovation social media video series is latest initiative in Chrysler brand's 100th anniversary celebration, marking brand's birthday on June 6, 1925
• Full-length versions of first three videos in series available for viewing on Chrysler brand and Stellantis North America YouTube channels
• Latest video in the series, "Automotive Legend: Walter P. Chrysler," provides an in-depth look at the man who founded Chrysler 100 years ago and changed the automotive industry
• Videos in Century of Innovation series will be featured on Chrysler social media channels
• Chrysler celebration continues today with more than 1,500 employees gathering at Chrysler Technology Center (CTC) for a group photo marking centennial
• Event at CTC will also be commemorated with a unique time-capsule replica of the iconic toolbox Walter P. Chrysler used early in his career, sealed with rare Chrysler memorabilia
• June 5 CTC activities build on brand reveal of 2026 Chrysler Pacifica 100th Anniversary Edition and Chrysler historical vehicle media drive on Detroit's Belle Isle on June 4 
• Additional events celebrating Chrysler's 100 years are planned for later this summer
• For more information on the Chrysler Century of Innovation celebration, visit Chrysler.com

Chrysler is revving up the brand's 100th anniversary celebration with a seven-part Century of Innovation social media video series that takes an in-depth look at the trailblazers, iconic vehicles, groundbreaking concepts, technological innovations and historic moments from Chrysler's 100 years.

The newest video in the series debuting today, "Automotive Legend: Walter P. Chrysler," is spotlighted in sizzle reel versions shared on the Chrysler brand and Stellantis North America social media channels. The new "Walter P. Chrysler" video provides an in-depth look at the man who founded Chrysler 100 years ago, his impact on automotive innovation and how his legacy lives on today a century later.

New videos in the series will be rolled out on the Chrysler brand's (Instagram) and Stellantis North America (Facebook/Instagram/X/LinkedIn) social media channels. 

"Automotive Legend: Walter P. Chrysler" is the third video in the series; previous videos include "Chrysler Century of Innovation," featuring Chrysler CEO Chris Feuell reflecting on Chrysler's 100-year legacy and Chrysler's vision of the future, and "Chrysler Through the Decades," with Chrysler Historian Brandt Rosenbusch taking a decade-by-decade look at key moments from a century of Chrysler. Full-length versions of all videos can be viewed on Chrysler brand and Stellantis North America YouTube channels.

"For 100 years, Chrysler has been a cornerstone of the automotive industry, driving progress through bold innovation and timeless design," said Chris Feuell, Chrysler CEO. "Our Century of Innovation video series pays tribute to the visionary people, iconic vehicles and groundbreaking technologies that have defined our legacy. Chrysler holds a deeply personal place in the hearts of countless individuals—customers, enthusiasts, employees and dealers. Through this dynamic social media campaign, we're honoring that shared history while also celebrating the exciting road ahead as we continue to shape the future of mobility."

Chrysler has even more in store leading up to the brand's official birthday on June 6, 2025 — the date Maxwell Motors officially became Chrysler Corporation with Walter P. Chrysler as president. Following the reveal of the new 2026 Chrysler Pacifica 100th Anniversary Edition and a Chrysler historical vehicle media drive event on Detroit's Belle Isle on June 4, more than 1,500 employees will gather on the lawn at Chrysler Technology Center in Auburn Hills, Michigan, today for a group photo honoring those who have made 100 years of Chrysler possible.

The occasion will also be commemorated with a unique time-capsule replica of the iconic toolbox Walter P. Chrysler used early in his career, sealed with rare Chrysler memorabilia and a list of names of those participating in the group photo.

Additional events celebrating Chrysler's 100 years are planned for later this summer. For more information on the Chrysler Century of Innovation celebration, visit Chrysler.com. 

Chrysler Brand
Chrysler marks its 100th anniversary in 2025, honoring Walter P. Chrysler's legacy of innovation, engineering excellence and beautiful, affordable designs. As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept.

The Chrysler Pacifica, the most awarded minivan ever, continues to lead the segment it created more than 40 years ago. The Pacifica Plug-in Hybrid, the first electrified minivan in its class, achieves 82 MPGe, with an all-electric range of 32 miles and a total range of 520 miles. With class-leading safety features and available all-wheel drive, Pacifica is designed for modern families. Chrysler will also celebrate the 20th anniversary of its exclusive Stow 'n Go seating and storage system in 2025, as well as the return of the budget-friendly Chrysler Voyager to the lineup.

Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Chrysler and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Facebook: www.facebook.com/chrysler
Instagram: https://www.instagram.com/chrysler
X (Twitter): www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What is Chrysler (STLA) doing to celebrate its 100th anniversary in 2025?

Chrysler is releasing a seven-part Century of Innovation social media video series, revealing the 2026 Pacifica 100th Anniversary Edition, hosting historical vehicle drives, and organizing employee events including a 1,500-person photo at Chrysler Technology Center.

What new products is Chrysler (STLA) planning to release after its 100th anniversary?

Chrysler plans to launch a refreshed Pacifica in 2026, followed by a new crossover and a third product inspired by the Halcyon concept.

What are the key features of the current Chrysler Pacifica?

The Pacifica features a plug-in hybrid option achieving 82 MPGe with 32 miles of electric range, class-leading safety features, available all-wheel drive, and the exclusive Stow 'n Go seating system.

When was Chrysler officially founded?

Chrysler was officially founded on June 6, 1925, when Maxwell Motors became Chrysler Corporation with Walter P. Chrysler as president.

What is included in Chrysler's Century of Innovation video series?

The series includes videos about Walter P. Chrysler, CEO Chris Feuell discussing the brand's legacy and future vision, and historian Brandt Rosenbusch reviewing key moments from Chrysler's history.