Chrysler, Dodge, Jeep® and Ram Unveil 'Declaration of Deals' Retail Campaign Supporting America250 Partnership, Ram to Launch First of America250 Limited Editions This Month
Rhea-AI Summary
Stellantis (NYSE: STLA) launched a national "Declaration of Deals" retail campaign offering eligible buyers 0% APR or sales tax coverage plus 90 days with no monthly payments on select Chrysler, Dodge, Jeep and Ram models.
Stellantis also begins monthly limited‑edition America250 vehicle drops (March–June), starting with a Ram America250 Appearance Package ahead of the July 4, 2026 celebration.
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Key Figures
Market Reality Check
Peers on Argus
STLA fell 5.69% while key peers were mixed: F down 3.88%, HMC down 0.51%, LI up 1.62%, RIVN slightly up. Momentum scanners flagged only XPEV with a 7.74% drop, suggesting today’s move was stock-specific rather than a broad auto-sector swing.
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 19 | Motorsports partnership | Positive | -4.2% | Dodge-backed NHRA return for Leah Pruett with new livery and lineup. |
| Feb 05 | Off-road partnership | Positive | -6.7% | Jeep partnership with Casey Currie and retailing deal for Currie products. |
| Jan 20 | Sports event deal | Positive | -2.5% | Jeep as presenting and exclusive auto partner for X Games Aspen 2026. |
| Oct 28 | Tech collaboration | Positive | +3.4% | Global robotaxi collaboration with NVIDIA, Uber and Foxconn for Level 4 AVs. |
| Jun 18 | Film tie-in campaign | Positive | -0.3% | Jeep–Universal–Amblin co-branded campaign for 'Jurassic World Rebirth'. |
Partnership and branding announcements have often coincided with negative next-day moves, with only the robotaxi collaboration showing a positive reaction.
Recent history for Stellantis shows recurring partnership and branding deals across motorsports, media and technology. Events such as Jeep’s X Games Aspen 2026 role and the Casey Currie off‑road partnership on Feb 5, 2026 were followed by share price declines. A major robotaxi collaboration with NVIDIA, Uber and Foxconn on Oct 28, 2025 saw a positive reaction, but the broader pattern for partnership-tagged news has skewed to mild declines, aligning with the historical average move of about -2.08%.
Historical Comparison
Partnership news has averaged a -2.08% move over 5 prior events. Today’s marketing-focused America250 campaign fits the pattern of brand deals that have not consistently driven upside.
Stellantis has steadily expanded partnership activity from media and sports tie-ins to technology collaborations and motorsports, using alliances to reinforce brand positioning.
Market Pulse Summary
This announcement highlights a value-driven retail push built around 0% APR financing, sales tax coverage and 90-day payment deferrals, combined with America250 limited editions rolling out over four months. It extends Stellantis’ pattern of brand and event partnerships aimed at reinforcing Chrysler, Dodge, Jeep and Ram positioning. Investors may watch how these incentives affect demand and mix, especially as the company navigates recent strategic resets and seeks to improve performance from 2025 levels.
Key Terms
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AI-generated analysis. Not financial advice.
AUBURN HILLS, Mich., March 3, 2026 /PRNewswire/ --
- "Declaration of Deals" includes
0% financing, or sales tax coverage plus 90 days no monthly payments, on select Chrysler, Dodge, Jeep® and Ram models - Limited-edition America250 Chrysler, Dodge, Jeep and Ram models to roll out in monthly consecutive drops, starting this month with Ram
- Chrysler, Dodge, Jeep and Ram are the official automotive partners of the yearlong America250 celebration, marking the 250th birthday of
the United States of America - To mark the launch of the "America Made Us" campaign and America250 partnership, Stellantis debuted an A250-themed building wrap at its
North America headquarters inAuburn Hills, Michigan
As the exclusive automotive partners of the America250 celebration, Chrysler, Dodge, Jeep® and Ram today announce the launch of "Declaration of Deals," a new national retail campaign offering compelling purchase incentives for qualified buyers.
Under the Declaration of Deals program, eligible customers can choose between:
0% APR financing; or- Sales tax covered by the brands on select qualifying models;
- Plus no monthly payments for 90 days
The Declaration of Deals campaign is complemented by the rollout of limited-edition America250 Chrysler, Dodge, Jeep and Ram models, with a new A250-edition vehicle debuting each month over the next four months (March – June) leading up to the official July 4, 2026, national celebration. Ram's America250 Appearance Package leads the series of limited-edition introductions with exclusive exterior badging, unique design elements and limited availability. Chrysler, Dodge and Jeep brand A250 vehicles will follow, showcasing distinctive attributes such as performance, capability and design innovation.
More information can be found at Chrysler.com, Dodge.com, Jeep.com and RamTrucks.com.
"Everyday, everywhere, with everyone, affordability is a topic of conversation. And in just a few months, our country will be celebrating a huge milestone," said Tim Kuniskis, Head of American Brands, SRT Performance, NA Marketing and Retail Strategy. "So, we figured this was the perfect time to celebrate our independence and our freedom by giving our customers the choice to either not pay interest or not pay taxes. After all, our country was founded on these principles 250 years ago."
Dealers nationwide will support Declaration of Deals with showroom displays, digital marketing assets and sales support materials designed to clearly communicate eligible models and incentive options.
The Declaration of Deals activation represents the first retail incentive under Chrysler, Dodge, Jeep and Ram's exclusive automotive partnership with America250. Through shared programming and coordinated marketing, the partnership amplifies consumer engagement with both the brands and the broader America250 mission to celebrate American ingenuity and progress.
"Our America250 partnership with iconic automotive brands such as Chrysler, Dodge, Jeep and Ram reflects our mission of advancing American stories of innovation and opportunity, while bringing meaningful value to consumers," said Rosie Rios, Chair of America250.
In addition to the monthly America250 limited-edition vehicle drops, the four iconic Stellantis
The Declaration of Deals campaign is effective immediately and available for a limited time. Customers are encouraged to contact their local Chrysler, Dodge, Jeep or Ram dealer for specific details, eligibility criteria and model availability.
America250
America250's mission is to celebrate and commemorate the 250th anniversary of the signing of the Declaration of Independence, marking America's semiquincentennial. We aim to inspire our fellow Americans to reflect on our past, strengthen our love of country, and renew our commitment to the ideals of democracy through programs that educate, engage, and unite us as a nation. America250 will foster shared experiences that spark imagination, showcase the rich tapestry of our American stories, inspire service in our communities, honor the enduring strength, and celebrate the resilience of
Stellantis North America
Stellantis (NYSE: STLA) is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders. Its unique portfolio of iconic and innovative brands includes Chrysler, Dodge, Jeep, Ram, Alfa Romeo, FIAT and Maserati. In 2025, the company celebrated 100 years of influencing culture and contributing to the history of the automotive industry in the
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SOURCE Stellantis
FAQ
What incentives are included in Stellantis' "Declaration of Deals" for STLA brands?
When will Ram and other STLA brands release the America250 limited‑edition models?
How long is the Declaration of Deals campaign available for STLA customers?
What does the Ram America250 Appearance Package include for STLA's March 2026 drop?
How does the America250 partnership affect Stellantis' U.S. brands and STLA events?
