Comedian Iliza Shlesinger Gets Dirty in New 2026 Jeep® Grand Wagoneer Social Media Reveal Video

Rhea-AI Summary

Stellantis (NYSE:STLA) and the Jeep brand released a new social-first reveal video for the 2026 Jeep Grand Wagoneer featuring comedian Iliza Shlesinger.

The campaign highlights the Grand Wagoneer’s three-row seating, interior ambient lighting, massage seats, state-of-the-art audio and family-friendly roominess. The 2026 model lineup is described as simplified with new pricing, starting under $65,000, and will include U.S.-made powertrains plus a late-availability range-extended electric vehicle (REEV) application. Short-form clips will run on YouTube, Instagram, Facebook, Twitter/X and TikTok.

Positive

• MSRP starting under $65,000
• Three-row seating and elevated interior features (massage seats, ambient lighting)
• Marketing campaign launched across major social platforms (YouTube, Instagram, Facebook, X, TikTok)
• U.S.-manufactured lineup with new powertrains and planned REEV option

Negative

• Range-extended electric vehicle (REEV) availability is described as late, not immediate

Insights

Auto industry strategist

Jeep's 2026 Grand Wagoneer reveal repositions the flagship with clearer pricing and new powertrain messaging.

The announcement simplifies the model lineup and cites a starting under $65,000 entry, which clarifies buyer entry points and may broaden the addressable market for a flagship three‑row SUV. Highlighting a range‑extended electric vehicle (REEV) as an "America first" positions the nameplate toward electrified powertrains while still preserving traditional powertrain choices.

Execution risks include timing and availability for the REEV option and whether the simplified lineup sustains margin targets; those specifics are not provided. Watch production and availability disclosures and official specification and option timing in the months after the reveal, especially any late availability windows for the REEV variant.

Marketing and brand communications expert

The social reveal using Iliza Shlesinger signals a deliberate push to drive social engagement and awareness around family utility.

Using a high‑profile comedian for a social‑first campaign aims to create shareable moments and broaden appeal beyond traditional SUV buyers. The creative frames interior roominess, safety and comfort as family benefits, while the campaign's social distribution (YouTube, Instagram, Facebook, Twitter/X, TikTok) targets discovery and viral potential.

Primary dependencies are engagement metrics and sentiment; the content’s off‑color parody angle could drive attention but also polarize audiences. Monitor short‑form view rates, engagement-to-impression ratios and sentiment over the first 2–8 weeks post-launch to assess whether the campaign converts curiosity into showroom traffic or simply generates awareness.

AUBURN HILLS, Mich., Oct. 23, 2025 /PRNewswire/ --

• Comedian, actor, TV host and mother Iliza Shlesinger delivers a wink and a not-so-sly nod to the family-friendly Jeep Grand Wagoneer's roominess, interior comforts and safety features
• Long-form video, "The Family SUV," launches across Jeep brand's YouTube channel today, with shorter-form video content to run across the Jeep brand's social media channels, including Instagram, Facebook, Twitter/X and TikTok
• The new 2026 Jeep Grand Wagoneer, starting under $65,000, is rugged, refined and has room enough for growing families

Following the grand reveal of the new 2026 Jeep® Grand Wagoneer earlier this month, the Jeep brand is delivering a new social media reveal video featuring comedian Iliza Shlesinger that calls attention to the family-friendly vehicle's roominess, interior comforts and safety features in a very unexpected way.

Shlesinger, one of the world's premier female comedians, is known for her sharp wit and standup comedy that includes insightful commentary on relationships, motherhood and society. Shlesinger's most recent special "Iliza Shlesinger: A Different Animal" premiered this year, and she is currently on her "Iliza! Live World Tour." 

"The Family SUV" launch reveal video, breaking today on the Jeep brand's YouTube channel, sees Shlesinger determinedly pitching the Jeep brand's marketing team with an off-color campaign idea for the new 2026 Jeep Grand Wagoneer that causes the executives to blush and quickly try to course correct. Shlesinger won't be swayed, after all, her pitch is anchored in a real online article calling out some very specific and compelling features of the vehicle ("a rolling Ritz Carlton ... that'll help set the mood").

 "I was excited to work with the Jeep brand on this unconventional Jeep Grand Wagoneer ad campaign," said Shlesinger. "I love that they went for something different and were open to parodying traditional vehicle reveals. The Jeep Grand Wagoneer is beautiful, spacious and, hopefully after seeing this film, there are more babies in the world ready to fill out those three rows." 

"The new reimagined 2026 Grand Wagoneer brings a more simplified model lineup with new content and new pricing, meaning a greater value for Jeep customers," said Bob Broderdorf, Jeep brand CEO. "As we reset the nameplate's future, Iliza reminds in a way only she can, about just how much there is to love with the new Grand Wagoneer – three-row seating, interior ambient lighting, massage seats, a state-of-the-art audio system and a whole lot more."

"As the Jeep Grand Wagoneer resets its lineup for 2026, we decided to take a fresh and unexpected approach for the vehicle's reveal video, designed to entertain our Jeep fans and trigger curiosity in tandem with its media launch," said Olivier Francois, global chief marketing officer, Stellantis. "Developed to run across only the Jeep brand's social media channels, 'The Family SUV,' featuring comedian Iliza Shlesinger, does follow our underlying Jeep brand ethos, and that is to be memorable and to put a smile on their faces."

Shorter-form content from "The Family SUV" will run across the Jeep brand's social media channels, including Instagram, Facebook, Twitter/X and TikTok.

The Jeep brand's "The Family SUV" reveal video was created in partnership with Chicago-based advertising agency Highdive.

The 2026 Jeep Grand Wagoneer ushers in a new era of refinement, capability and model clarity for the flagship SUV from the Jeep brand, providing customers with an elevated large SUV that's more approachable than ever before, starting under $65,000. With Jeep brand badging, powerful powertrains, including an America first for an SUV range-extended electric vehicle (REEV) application (late availability), an elevated exterior design and an accessible family-friendly price point, the Jeep Grand Wagoneer sets a new benchmark for the American-manufactured SUV.

In addition to the new 2026 Jeep Grand Wagoneer campaign, the brand also recently released the first official images of the refreshed 2026 Jeep Grand Cherokee and launched a marketing campaign that gives consumers the chance to turn MONOPOLY Money into real savings. Through November 3, the brand launched its MONOPOLY Bonus Cash Allowance program in collaboration with Hasbro, a leading games, IP and toy company, where customers can bring $500 in MONOPOLY Money into dealerships to apply toward a new 2025 Jeep Grand Cherokee.

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

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SOURCE Stellantis

FAQ

What is the announced starting price for the 2026 Jeep Grand Wagoneer (STLA)?

The 2026 Jeep Grand Wagoneer is announced to start under $65,000.

How is Stellantis (STLA) promoting the 2026 Jeep Grand Wagoneer?

Stellantis launched a social-first reveal video starring Iliza Shlesinger with long-form on YouTube and short-form on Instagram, Facebook, Twitter/X and TikTok.

What passenger capacity and interior features are highlighted for the 2026 Grand Wagoneer?

The reveal emphasizes three-row seating, interior ambient lighting, massage seats and a state-of-the-art audio system.

Will the 2026 Jeep Grand Wagoneer include an electric option?

Yes; the lineup will offer an America-first SUV range-extended electric vehicle (REEV) application, noted as late availability.

Which creative agency produced the Jeep Grand Wagoneer reveal video?

The social reveal was created in partnership with Chicago-based advertising agency Highdive.

Where can investors or consumers view the Grand Wagoneer reveal content from Stellantis (STLA)?

The long-form film is on the Jeep brand YouTube channel; shorter clips run on Instagram, Facebook, Twitter/X and TikTok.