Direct Connection Contingency Program to Deliver $10,000 Per Win for Dodge Challenger Mopar Drag Pak Racers
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Rhea-AI Summary
On February 16, 2022, Stellantis announced the launch of the Direct Connection Contingency Program for Dodge Challenger Mopar Drag Pak racers, featuring a $10,000 reward for wins at NHRA and NMCA events—making it the largest manufacturer-backed contingency award. The program aims to enhance grassroots racing support, offering a total of 14 events in 2022. Additionally, participants can earn $1,000 for victories and $500 for runner-up finishes, while a suite of 13 race-ready kits will be available for purchase starting March 9, 2022.
Positive
- Launch of a $10,000 contingency reward for wins at NHRA and NMCA events.
- Largest contingency award in NHRA Factory Stock Showdown and NMCA Super Cars classes.
- Support for grassroots racing with monetary rewards for racers using Direct Connection parts.
- 13 race-ready kits and performance packages available for Drag Pak racers.
Negative
- None.
Details
News Market Reaction – STLA
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AUBURN HILLS, Mich., Feb. 16, 2022 /PRNewswire/ --
- Direct Connection, the Dodge brand's exclusive new source of factory-backed performance parts, offers
$10,000 -to-win contingency rewards for Dodge Challenger Mopar Drag Pak racers - Direct Connection Contingency Program will put a
$10,000 winner's purse up for grabs for Drag Pak racers at NHRA Factory Stock Showdown and NMCA Factory Super Cars events - Direct Connection will also help racers build their own custom Drag Pak with 13 race-ready kits, four graphics packages and Direct Connection catalog performance "recipes"
- Contingency program also extends long-running support for NHRA grassroots racers in additional classes who win or runner-up while using specified Direct Connection parts
- Direct Connection parts available for purchase through Dodge Power Brokers dealers starting March 9, 2022
- Direct Connection Contingency Program builds on momentum of the Dodge Never Lift campaign, a two-year road map to the brand's performance future
- Dodge 24 Months of Muscle Never Lift calendar can be viewed at Dodgegarage.com/never-lift
- For complete information and details on the Direct Connection Contingency Program, visit DodgeGarage.com/racing-hq or NHRARacer.com
Dodge is putting its money where its parts are when it comes to Direct Connection, the brand's exclusive new source of factory-backed performance parts. The Direct Connection Contingency Program will offer Dodge Challenger Mopar Drag Pak racers
The
The Direct Connection Contingency Program continues the march forward of the Dodge Never Lift campaign, which offers a 24-month road map to the brand's performance future. The Dodge 24 Months of Muscle Never Lift calendar can be viewed at Dodgegarage.com/never-lift.
Last month, the Never Lift campaign announced the Dodge brand's partnership with Tony Stewart Racing, which will feature Top Fuel driver Leah Pruett and three-time Funny Car World Champion Matt Hagan carrying Direct Connection and Dodge Power Brokers colors in professional competition. With the announcement of the new contingency program, the reach of Direct Connection extends to provide support for drag racers in the amateur ranks.
"Dodge remains committed to the grassroots racers and enthusiasts who build our brand, and the
In addition to the new
Racers carrying the Direct Connection decal and using specified parts, including the brand's valve covers, intake manifolds and Drag Pak engine assembly, will also receive monetary rewards for victories or runner-up finishes in NHRA Lucas Oil Drag Racing competition.
Complete details and rules for the 2022 Direct Connection Contingency Program are available at DodgeGarage.com/racing-hq or NHRARacer.com.
Direct Connection for Dodge Challenger Mopar Drag Pak Racers
The new Direct Connection performance parts lineup will offer 13 race-ready kits and four graphics packages for the Dodge Challenger Mopar Drag Pak, a factory-built, turn-key drag car for NHRA and NMCA competitors. The new Direct Connection parts catalog, available now for download at DodgeGarage, also includes suggested Direct Connection performance "recipes" to help Drag Pak racers dial-in their race cars.
Direct Connection parts for the Drag Pak will be available for purchase through the new Dodge Power Brokers dealer network – the authorized source for Direct Connection parts with staff trained to deliver performance-focused customer service – starting March 9, 2022. For customers with parts questions, the Direct Connection hotline is live now at (800) 998-1110 with tech support available straight from the performance experts.
Direction Connection race-ready kits and graphics packages for the Drag Pak include:
- NHRA 7.50 ET Certified Body Kit
- 354 cu. in. Supercharged HEMI® Engine
- Race Drive Line Kit
- RaceTech Base Seat Kit
- RaceTech Head Restraint Seat Kit
- Bogart Base Wheel/Tire Kit
- Weld Racing Beadlock Lightweight Wheel/Tire Kit
- Exterior Kit
- Interior Kit
- Race Suspension Kit
- Body Electrical and Fuel Kit
- Engine Controller Kit
- Engine Systems Kit
- Graphics (four available unique packages)
View original content to download multimedia:https://www.prnewswire.com/news-releases/direct-connection-contingency-program-to-deliver-10-000-per-win-for-dodge-challenger-mopar-drag-pak-racers-301483259.html
SOURCE Stellantis
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