Equipped Like Never Before: Mopar Expands Offerings With New Affiliated Accessories Program

Rhea-AI Summary

Mopar, Stellantis' (NYSE: STLA) original-equipment parts and accessories brand, has launched an expanded Mopar Affiliated Accessories program for U.S. dealerships serving Chrysler, Dodge, Jeep, and Ram vehicles. The program introduces over 1,000 new accessories from more than 40 trusted aftermarket suppliers.

Customers can order these accessories through the Mopar eStore or local dealerships, with items delivered to dealerships for pickup or installation. The program features partnerships with renowned suppliers offering various products from lift kits and lighting to cargo solutions and performance enhancements, creating a comprehensive one-stop shopping experience for vehicle customization.

Positive

• Creation of a one-stop-shop experience for customers through partnership with 40+ trusted suppliers
• Expansion of product portfolio with over 1,000 new accessories
• Enhanced dealer revenue potential through increased accessory sales opportunities
• Streamlined ordering process through Mopar eStore and dealership network

Negative

• Individual supplier warranties rather than unified Mopar warranty coverage
• Limited to U.S.-based dealerships currently

AUBURN HILLS, Mich., July 15, 2025 /PRNewswire/ --

• Wide range of more than 1,000 newly available accessories for all lifestyles are available from trusted aftermarket brands for Chrysler, Dodge, Jeep® and Ram vehicles 
• Mopar Affiliated Accessories can be ordered online through the Mopar eStore or at a local dealership 

Mopar, the global original-equipment parts, accessories and customer care brand of Stellantis, has launched a significantly expanded accessories program for U.S.-based dealerships that sell and service Chrysler, Dodge, Jeep® and Ram vehicles.  

The new Mopar Affiliated Accessories program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier partners – and the number of available accessories is quickly growing.  

Whether during the vehicle purchase or any time thereafter, customers have access to a wider choice of trusted aftermarket options than ever before to personalize or enhance the performance of their vehicles.  

"We're partnering with our most trusted and popular suppliers to enhance convenience and accessory choice options for customers and dealers, providing a one-stop-shop and sales experience," said Darren Bradshaw, senior vice president of Mopar North America. "By providing easy access to the largest and best selection of available accessories for various vehicle upfits and personalization, we're working hard to strategically grow our business by enhancing the dealership experience while also looking for more accessory partners who share the same passion for quality and customer satisfaction."  

All Mopar Affiliated Accessories have been expertly reviewed by Mopar for proper fitment and are guaranteed by each supplier separately. The expanding list of affiliated accessories can be ordered online through the Mopar eStore or at a local dealership. Items are then delivered to the selling dealership for customer pickup or installation. 

Matt Godfrey, general sales manager at Golling Chrysler, Dodge, Jeep and Ram in Bloomfield Hills, Michigan has seen some impressive results from the newly expanded program. "The Mopar Affiliated Accessories program enhances customer experience by offering easy access to the most popular accessories that buyers crave," said Godfrey. "We've seen a definite increase in the amount of upfits from the program and at the end of the day, our dealership and our customers win with this one-stop-shop option."         

To date, more than 40 partnering suppliers offer more than 1,000 newly available items in the Mopar Affiliated Accessories program. The growing list of current suppliers includes:  

AccuAir Lift Kits	LoadTamer Cargo Nets
Add-A-Tap	Lumen Phone Holder
AEV Bumper and Attachments	MB Quart Sound System
AllTrade Tool Kits	MEK Magnet Graphics
ASG Catalytic Converter Protectionand Badge Overlays	Napier Tents
Baja Designs Lighting	NemesysGear Cooler Bag and Pet Carrier
Cascadia 4x4 Solar Power	Putco Storage Panels
ClearLidzRoof Panels	Racing Optics Windshield Protection
Cobra CB and GMRS Radios,and Dash Cameras	RedArcOverlanding and Electrical Components
Competition Specialties – Bilstein, WeatherTech, ReadyLIFT, Pittman Outdoors and ARB	Rival Hood Struts
CTEK Power Solutions	Rockslide Engineering Step Sliders
Curt Towing Accessories	SeaSuckerRacks
Dometic Coolers	Segway Personal Transportation
EGR Power Tonneau Covers	StoN Sho Brackets
Element FireExtinguishers	Tailgater Tire Tables
EZ 4x4Door Racks and Hangers	THULE Roof and Hitch Racks
GuidepointSystems EVTS	TuffySafes
HitchFireGrilles	Visco Graphics
KuatRoof Racks	WildTopTruck Caps
Leitner Cargo Systems	XG Cargo Storage Units

Expanded one-stop shopping online 
Online shopping for original and affiliate parts and accessories is available for customers at the Mopar eStore. Simply click on the appropriate "Shop" link which now includes new Mopar Affiliated Accessories.

Mopar
Mopar is the global name for Stellantis genuine parts and authentic accessories.

A simple combination of the words MOtor and PARts, Mopar offers exceptional service, parts and customer-care. Born in 1937 as the name of a line of antifreeze products, Mopar has evolved over more than 85 years to represent both complete vehicle care and authentic performance for owners and enthusiasts worldwide.

Mopar made its mark in the 1960s during the muscle-car era with performance parts to enhance speed and handling for both on-road and racing use. Later, Mopar  expanded to include technical service and customer support, and today integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

Complete information on Mopar is available at www.mopar.com and the Mopar blog at blog.mopar.com. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Mopar and company news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Mopar brand: www.mopar.com/
Mopar blog: blog.mopar.com/ 
Facebook: www.facebook.com/mopar
Instagram: www.instagram.com/officialmopar
Twitter: twitter.com/OfficialMOPAR
YouTube: www.youtube.com/c/mopar or www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What is the new Mopar Affiliated Accessories program for Stellantis (NYSE: STLA)?

The program is an expanded accessories offering that provides over 1,000 aftermarket accessories from 40+ trusted suppliers for Chrysler, Dodge, Jeep, and Ram vehicles through U.S. dealerships.

How can customers purchase accessories through the Mopar Affiliated Accessories program?

Customers can order accessories either online through the Mopar eStore or at their local dealership, with items delivered to the dealership for pickup or installation.

Which vehicle brands are eligible for the Mopar Affiliated Accessories program?

The program is available for Chrysler, Dodge, Jeep, and Ram vehicles through U.S.-based dealerships.

How many suppliers and accessories are currently available in the Mopar program?

The program features more than 40 partnering suppliers offering over 1,000 accessories, with the number continuing to grow.

Are the Mopar Affiliated Accessories covered under warranty?

The accessories are guaranteed separately by each supplier partner and have been reviewed by Mopar for proper fitment.