Gamers Get Ready: Dodge is Bringing the Iconic Viper GTS-R to Fortnite and Rocket League for Limited Time

Rhea-AI Summary

Stellantis (NYSE:STLA), through its Dodge brand, is adding the iconic Dodge Viper GTS-R to Fortnite and Rocket League for a limited time. From July 2, 8 p.m. EST through July 12, players can access the car with exclusive customization options and bundles.

The move links Dodge’s racing heritage with younger gaming audiences while highlighting its broader performance lineup, including Charger and Durango models powered by SIXPACK, Hurricane, and HEMI engines.

Market Context

Featuring the Viper GTS-R in Fortnite and Rocket League for July 2–12 extends Dodge’s brand into mas...

Analysis

Featuring the Viper GTS-R in Fortnite and Rocket League for July 2–12 extends Dodge’s brand into massive gaming audiences, complementing recent lifestyle collaborations. Key questions are long-term engagement impact and whether such promotions translate into measurable vehicle demand.

Key Figures

In-game availability window: July 2–12, 2026 Launch time: 8 p.m. EST International GT titles: 5 championships +5 more

8 metrics

In-game availability window July 2–12, 2026 Viper GTS-R in Fortnite and Rocket League

Launch time 8 p.m. EST Start of limited-time in-game availability

International GT titles 5 championships Original Viper GTS-R racing record

FIA GT championships 1997–1999 Years Viper GTS-R won FIA GT titles

Daytona 24 Hours win 2000 Overall win by production-based American car

Brand history 112 years Duration of Dodge brand heritage

Charger R/T power 420 horsepower SIXPACK-powered Dodge Charger R/T

Durango SRT Hellcat power 710 horsepower Most powerful gas SUV in Dodge lineup

Historical Context

5 past events · Latest: Jul 01 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 01	Sales update	Positive	+1.2%	U.S. vehicle sales rose in first-half 2026 and Q2 versus prior year.
Jun 30	Product launch	Positive	+3.0%	Dodge introduced limited-run Purple Haze exterior color for 2027 Charger.
Jun 25	Marketing promotion	Positive	-1.7%	Jeep launched 'Wranglers for Washington' soccer-themed giveaway promotion.
Jun 23	Brand collaboration	Positive	-6.6%	Dodge and Under Armour debuted co-branded performance apparel and footwear line.
Jun 22	Vehicle teaser	Positive	+0.6%	Jeep teased Cherokee Trailhawk, highlighting continued off-road emphasis.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent brand and marketing headlines have produced mixed reactions, with both gains and selloffs following ostensibly positive news.

Key Terms

all-wheel drive, hemi v-8

2 terms

all-wheel drive technical

"Every Charger comes standard with all-wheel drive and offers two-door coupe"

All-wheel drive is a vehicle system that sends engine power to all four wheels automatically to improve traction and stability on varying road surfaces, like wearing shoes with better grip when walking on ice. Investors care because offering all-wheel drive can boost a model’s appeal, affect pricing and production costs, influence fuel efficiency and warranty/maintenance expenses, and therefore impact sales, margins and competitive positioning.

hemi v-8 technical

"710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine"

A hemi V‑8 is a type of eight‑cylinder automobile engine that uses two banks of four cylinders arranged in a V shape with hemispherical (dome‑shaped) combustion chambers. For investors, it matters because this design tends to deliver stronger power and a distinctive brand image but can affect fuel efficiency, production complexity and regulatory compliance, all of which influence vehicle pricing, margins and market demand much like a premium feature influences a product’s appeal and cost.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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AUBURN HILLS, Mich., July 2, 2026 /PRNewswire/ --

• Legendary performance meets next-gen gaming with a high-octane digital debut

Dodge accelerates into one of the world's most influential gaming universes with the debut of the Viper GTS-R. For the first time, players can experience the Dodge Viper GTS-R as an in-game race car in both Fortnite and Rocket League.

"Bringing the Viper GTS-R into Fortnite and Rocket League connects Dodge's performance heritage with a whole new generation of enthusiasts," said Matt McAlear, Dodge CEO. "The Dodge Viper is a legend, and the GTS-R represents our racing DNA and heritage. Now, through these gaming communities, millions of players will experience Dodge and Viper performance in an entirely new, high-adrenaline environment."

For a limited time only, starting July 2 at 8 p.m. EST through July 12, the Dodge Viper GTS-R will be available in-game, with exclusive customization options and limited-time bundles available at launch.

Dodge Viper GTS-R
Following the debut of the iconic Dodge Viper R/T10 in 1992, the Viper GTS-R was introduced in 1995 at the Pebble Beach Concours. A variation of the Viper GTS, the GTS-R model turned the Viper roadster into a factory-built race car that dominated the track. The original GTS-R earned five international GT championships and the 1997-1999 FIA GT championships. It also posted an overall win at the Rolex 24 Hours of Daytona in 2000 - the first for a production-based American car. Viper finished one-two at the 24 Hours of Le Mans in GTS class in three consecutive years, from 1998-2000.

Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the lineup of Dodge, America's performance brand.

The Dodge Charger multi-energy lineup features:

• SIXPACK-powered 420-horsepower Dodge Charger R/T with the most standard horsepower of any muscle car
• 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L twin-turbo SIXPACK high-output (H.O.) engine - the most powerful Hurricane engine in production
• Quickest and most powerful AWD muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations - because with performance comes choice.

The Dodge lineup is also fueled by the most powerful gas SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine. The Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 14 million potential customization combinations. The Dodge Durango R/T 392 delivers the most horsepower per dollar for a gas SUV, and the 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.

Follow Dodge and company news and video on:
Media website: media.stellantisnorthamerica.com
Dodge brand: dodge.com
Direct Connection: DCPerformance.com
Facebook: facebook.com/dodge
Instagram: @dodgeofficial
X: @dodge and @StellantisNA
YouTube: youtube.com/dodge, youtube.com/StellantisNA

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SOURCE Stellantis

FAQ

When will the Dodge Viper GTS-R be available in Fortnite and Rocket League for STLA?

The Dodge Viper GTS-R is available from July 2 at 8 p.m. EST through July 12. According to Dodge, this limited-time event lets players access the car with exclusive customization options and launch bundles in both Fortnite and Rocket League.

What is special about the Dodge Viper GTS-R appearing in Fortnite and Rocket League?

The Dodge Viper GTS-R is making its first appearance as an in-game race car in both titles. According to Dodge, players can experience its racing-inspired design with exclusive customization options and limited-time bundles during the July 2–12 availability window.

How does the Dodge Viper GTS-R in Fortnite and Rocket League reflect STLA’s Dodge performance heritage?

The in-game Viper GTS-R highlights Dodge’s racing DNA and track record of GT championships and endurance wins. According to Dodge, the original GTS-R earned multiple international GT titles, FIA GT championships, and key victories at Daytona and Le Mans, underscoring its performance legacy.

Which Dodge performance vehicles are highlighted alongside the Viper GTS-R collaboration for STLA investors?

Dodge spotlights the Charger and Durango performance lineups in the announcement. According to Dodge, models include SIXPACK-powered Charger R/T and Scat Pack, the all-electric Charger Daytona Scat Pack, and high-horsepower Durango variants such as the 710-horsepower Durango SRT Hellcat.

Does Dodge offer any extra benefits with its high-performance Charger and Durango models?

Yes. According to Dodge, buyers of SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack, or Durango SRT Hellcat receive one day of performance driving instruction. Training is provided at Radford Racing School, the official Dodge//SRT high-performance driving school.

How long is the Dodge Viper GTS-R collaboration with Fortnite and Rocket League expected to last?

The collaboration runs for ten days, from July 2 at 8 p.m. EST through July 12. According to Dodge, during this period players can unlock the Viper GTS-R with exclusive customization options and limited-time bundles inside both gaming platforms.