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MotorTrend Presents Roadkill Nights Powered by Dodge Roars Back for 11th Year, Brings Street-legal Drag Racing to Woodward Avenue

Stellantis (NYSE: STLA), through Dodge and MotorTrend, will host the 11th Roadkill Nights Powered by Dodge on August 8, 2026, at M1 Concourse and Woodward Avenue in Pontiac, Michigan.

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Stellantis (NYSE: STLA), through Dodge and MotorTrend, will host the 11th Roadkill Nights Powered by Dodge on August 8, 2026, at M1 Concourse and Woodward Avenue in Pontiac, Michigan.

The event features street-legal drag racing, Dodge Charger Thrill and Drift Rides, Grudge Races, car show, celebrity appearances, vendors, and entertainment.

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Argus May 13 session
+2.70% close to close Open Argus
Details

News Market Reaction – STLA

In the May 13 session, STLA gained 2.70%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Stellantis’ continued use of experiential marketing, leveraging the Dod...
Analysis

This announcement highlights Stellantis’ continued use of experiential marketing, leveraging the Dodge brand, next‑generation Charger lineup, and high-horsepower products, including models up to 710 horsepower, at a prominent car-culture event. Recent history shows mixed share reactions to similar promotional campaigns, while regulatory filings point to a Q1 2026 return to profitability after a difficult 2025. Investors may watch how such brand initiatives support volumes, pricing power, and margins in upcoming financial updates.

Key Figures

Event year: 11th year Event date: August 8, 2026 Brand history: 112 years +5 more
Event year
11th year
Roadkill Nights Powered by Dodge recurring event
Event date
August 8, 2026
Scheduled date for Roadkill Nights at M1 Concourse and Woodward Avenue
Brand history
112 years
Duration of the Dodge brand legacy
Charger R/T power
420 horsepower
Standard-output SIXPACK-powered Dodge Charger R/T
Charger Scat Pack power
550 horsepower
3.0L Twin Turbo SIXPACK high-output Dodge Charger Scat Pack
Daytona Scat Pack power
670 horsepower
All-electric Dodge Charger Daytona Scat Pack muscle car
Durango SRT Hellcat power
710 horsepower
Gas-powered Dodge Durango SRT Hellcat SUV
Customization options
More than 13 million
Potential combinations for Durango SRT Hellcat Jailbreak configuration

Historical Context

5 past events · Latest: May 12
5 events
  1. May 12

    Jeep–Marvel campaign

    24h Move
    -0.8%

    Jeep and Marvel collaboration for Wrangler America250 special edition campaign.

  2. May 12

    Wrangler special edition

    24h Move
    -0.8%

    Launch of Jeep Wrangler America250 edition with $2,095 package premium.

  3. May 11

    Brand ranking milestone

    24h Move
    -3.6%

    Jeep named America’s Most Patriotic Brand for 25th consecutive year.

  4. May 08

    Pacifica A250 launch

    24h Move
    +3.5%

    2027 Pacifica America250 special edition with limited 2,100-unit U.S. run.

  5. May 08

    Leapmotor expansion plan

    24h Move
    +3.5%

    Plan to expand Stellantis–Leapmotor partnership and European BEV production.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

all-wheel drive, hemi v-8 engine
2 terms
all-wheel drive technical
"Every Charger comes standard with all-wheel drive and offers two-door coupe"
All-wheel drive is a vehicle system that sends engine power to all four wheels automatically to improve traction and stability on varying road surfaces, like wearing shoes with better grip when walking on ice. Investors care because offering all-wheel drive can boost a model’s appeal, affect pricing and production costs, influence fuel efficiency and warranty/maintenance expenses, and therefore impact sales, margins and competitive positioning.
hemi v-8 engine technical
"the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine"
A hemi V-8 engine is an eight-cylinder petrol engine arranged in a V shape whose combustion chambers have a rounded, hemispherical shape. Think of it as two rows of pistons working together with a dome-shaped chamber that helps the engine breathe and burn fuel more efficiently, producing stronger acceleration and a distinctive sound. Investors care because this design affects fuel economy, emissions, manufacturing cost and consumer demand, all of which influence sales, regulatory risk and profit margins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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AUBURN HILLS, Mich., May 13, 2026 /PRNewswire/ --

  • MotorTrend Presents Roadkill Nights Powered by Dodge is back at M1 Concourse and Woodward Avenue on August 8, 2026
  • Street-legal drag racing on famed Woodward Avenue in Metro Detroit highlights one of the summer's can't-miss car culture events
  • Dodge Charger Thrill and Drift Rides, Dodge Charger Grudge Race, celebrity appearances and much more part of action-packed event lineup

Mark your calendars. Save the date. MotorTrend Presents Roadkill Nights Powered by Dodge returns on Saturday, August 8, 2026.

"What started as a pop-up drag race and car show in the old Pontiac Silverdome parking lot in 2015 has evolved into a must-attend car culture event of the summer, and in 2026 we're redlining Roadkill Nights with more noise, more power and the most immersive fan moments we've ever delivered, with even more still to come," said Matt McAlear, Dodge CEO. "For the 11th year, we're taking street-legal drag racing back to legendary Woodward Avenue, returning to M1 Concourse in Pontiac, and surrounding it all with full-throttle Dodge experiences you have to see, hear and feel in person. This is an event you don't want to miss."

"Pontiac is a prime destination for signature events, and we're thrilled that we've been the host city for Roadkill Nights for over a decade now," said Pontiac Mayor Mike McGuinness. "We're looking forward to being that destination again on Woodward Avenue for this latest and greatest installment of Roadkill Nights action!"

Dodge and MotorTrend will crank up the Roadkill Nights action with fan activities, including:

  • Dodge Charger Thrill and Drift Rides in SIXPACK gasoline-powered Dodge Charger muscle cars
  • Dodge Charger Grudge Race
  • Dodge vehicles on display, including the all-new Dodge Charger lineup, HEMI®-powered Dodge Durango lineup and more
  • Car show with classic and modern muscle vehicles
  • Exhibition runs
  • Vendor midway
  • Celebrity appearances
  • Food trucks, musical entertainment and much more

More details will be announced throughout the summer. For additional details, visit Hotrod.com/roadkill-nights.

MotorTrend
MotorTrend has chronicled the auto industry's past, present, and future since 1949, catering to in-market shoppers and enthusiasts through authoritative, entertaining storytelling, world-class photography, and engaging video presentations. In addition to in-depth coverage of the latest in automotive technology, reporting on breaking news, and features on the biggest personalities, MotorTrend reviews hundreds of new cars every year, leveraging objective testing and the team's extensive expertise. Its renowned MotorTrend Car of the Year, SUV of the Year, and Truck of the Year awards are also internationally recognized as among the most prestigious in the industry. Follow MotorTrend on X, Instagram and Facebook.

Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.

The next-gen Dodge Charger multi-energy lineup features:

  • the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car
  • the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine - the most powerful Hurricane engine in production
  • the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations - because with performance comes choice.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge and company news and video on:
Media website: media.stellantisnorthamerica.com
Dodge brand: dodge.com
Direct Connection: DCPerformance.com
DodgeGarage: dodgegarage.com
Facebook: facebook.com/dodge
Instagram: @dodgeofficial
X: @dodge and @StellantisNA
YouTube: youtube.com/dodge, youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Roadkill Nights Powered by Dodge 2026 hosted by Stellantis (NYSE: STLA)?

Roadkill Nights Powered by Dodge 2026 is a one-day car culture event featuring street-legal drag racing on Woodward Avenue. According to Dodge, it includes racing, thrill rides, car shows, vendors, and entertainment for enthusiasts and fans.

When and where will the 2026 Roadkill Nights Powered by Dodge take place for STLA followers?

The 2026 Roadkill Nights Powered by Dodge is scheduled for August 8, 2026, at M1 Concourse and Woodward Avenue in Pontiac, Michigan. According to Dodge, Woodward hosts street-legal drag racing and surrounding fan-focused activities.

What activities are planned at Roadkill Nights Powered by Dodge 2026 for Dodge and STLA fans?

The event will offer Dodge Charger Thrill and Drift Rides, the Dodge Charger Grudge Race, a car show, exhibition runs, vendor midway, celebrity appearances, food trucks, and music. According to Dodge, multiple vehicle lineups will also be on display.

Which Dodge vehicles will be showcased at Roadkill Nights 2026 linked to Stellantis (STLA)?

Roadkill Nights 2026 will showcase the all-new Dodge Charger lineup, HEMI-powered Dodge Durango models, and other Dodge vehicles. According to Dodge, SIXPACK gasoline-powered Chargers will also provide thrill and drift rides for attending fans.

How can fans get more information about the 2026 Roadkill Nights Powered by Dodge event?

Fans can find more details about Roadkill Nights Powered by Dodge at Hotrod.com/roadkill-nights. According to MotorTrend and Dodge, additional event information and updates will be released throughout the summer leading up to August 8, 2026.

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