NFL Rookie Quarterback Dillon Gabriel Signs Endorsement Deal With Chrysler Brand
Rhea-AI Summary
Stellantis (NYSE: STLA) announced that NFL rookie quarterback Dillon Gabriel has signed an endorsement deal with its Chrysler brand, specifically promoting the Chrysler Pacifica minivan. Gabriel, selected in the third round of the 2025 NFL draft by the Cleveland Browns, has been a notable Pacifica owner during his collegiate career at UCF, Oklahoma, and Oregon.
The partnership announcement comes as Chrysler celebrates its 100th anniversary in 2025. The company has revealed plans for future product launches, including a refreshed Pacifica in 2026, a new crossover, and a third product inspired by the Halcyon concept. The Pacifica Plug-in Hybrid currently achieves 82 MPGe with an all-electric range of 32 miles and a total range of 520 miles.
Positive
- Partnership with rising NFL rookie quarterback enhances brand visibility
- Timing aligns with Chrysler's 100th anniversary celebration
- Announced product pipeline includes refreshed Pacifica and new vehicle launches
Negative
- None.
News Market Reaction
On the day this news was published, STLA declined 1.57%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AUBURN HILLS, Mich., June 30, 2025 /PRNewswire/ --
- The Heisman Trophy candidate will become a brand ambassador for the Chrysler Pacifica minivan
Former college football standout and NFL quarterback Dillon Gabriel has partnered with the Chrysler brand and its award-winning Chrysler Pacifica minivan, marking one of his first endorsement deals as an NFL athlete. Selected in the third round of the 2025 NFL draft by the Cleveland Browns, Gabriel has notoriously been on the football field with his Chrysler Pacifica surrounded by his Oregon Ducks teammates following games during his collegiate career, citing his fondness for the vehicle.
"We're thrilled that Dillon selected the Pacifica minivan as his personal vehicle," said Chris Feuell, Chrysler brand CEO. "Dillon could drive pretty much whatever he wants, and we are honored that he chose the segment-leading Pacifica, which offers the safety, comfort and style he needs to travel with his teammates—and the opportunity to create lasting memories along the way. We're proud to continue to support Dillon's journey as he begins his NFL career and builds bonds with his fellow teammates."
Gabriel, who made headlines throughout his collegiate career with standout performances at UCF,
Gabriel first shared his enthusiasm for the Pacifica during an interview with Big Ten Network's Guy Haberman last year, conducted fittingly inside the vehicle itself. Since then, the Pacifica has become a symbol of his journey, supporting not just his physical drive, but his drive for connection, comfort and leadership.
"I always like to joke around that I'm built for comfort," said Gabriel. "In addition, given insurance, cost and being able to have space for other people, I've always loved the minivan so I try to use it to my advantage. I think the cool part is, you know in high school you go on these trips together whether it's in another state, on the plane, in the hotel, (it's) things you remember for a lifetime. But also, when things aren't mandatory, having the car ride to go grab a bite to eat or even when you have the downtime retreat, we all kind of carpool because there's a longer drive so with all of that, I think it just helps having a vehicle that can fit everyone."
The Chrysler brand celebrated its 100th anniversary on June 6 and is marking the historical occasion with events throughout the summer. The brand revealed a special 100th Anniversary Pacifica buzz model to commemorate the milestone and has rolled out a seven-part social media series celebrating Chrysler's 100-year history.
Chrysler Brand
Chrysler marks its 100th anniversary in 2025, honoring Walter P. Chrysler's legacy of innovation, engineering excellence and beautiful, affordable designs. As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept.
The Chrysler Pacifica, the most awarded minivan ever, continues to lead the segment it created more than 40 years ago. The Pacifica Plug-in Hybrid, the first electrified minivan in its class, achieves 82 MPGe, with an all-electric range of 32 miles and a total range of 520 miles. With class-leading safety features and available all-wheel drive, Pacifica is designed for modern families. Chrysler will also celebrate the 20th anniversary of its exclusive Stow 'n Go seating and storage system in 2025, as well as the return of the budget-friendly Chrysler Voyager to the lineup.
Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
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SOURCE Stellantis