Stellantis N.V. (STLA) Stock News, May 8-21, 2025

Stellantis (STLA) has announced a $388 million investment to develop a state-of-the-art Metro Detroit Megahub in Van Buren Township, Michigan. The facility, set to launch in 2027, will feature cutting-edge AutoStore automated storage and retrieval systems, supporting approximately 488 UAW-represented jobs. This investment is part of Stellantis' broader consolidation strategy, which includes the sale of existing parts distribution centers in Center Line, Marysville, and Milwaukee. The new Megahub will incorporate advanced automation technology, with robots navigating tracks above storage bins to improve order speed and accuracy. This development follows Stellantis' 2023 UAW contract agreements, which have already seen nearly $120 million invested in parts and services operations.

The Jeep® brand's 2020 Super Bowl commercial "Groundhog Day", featuring Bill Murray, has been crowned the Best American Ad of the 21st Century in Campaign US's inaugural Campaign Cup 2025 competition. The iconic commercial, which recreated the 1993 film with Murray reprising his role as Phil Connors, won through a bracket-style voting system featuring 32 ads. Shot in Woodstock, Illinois, the ad showcased the Jeep Gladiator as Connors' getaway vehicle with the groundhog. The commercial's timing was particularly significant as Super Bowl LIV coincided with Groundhog Day for only the second time in 54 years. The advertisement achieved notable success, winning USA Today's AdMeter competition, receiving an Emmy nomination, and becoming the most-viewed Super Bowl commercial across social media that year.

Stellantis (NYSE: STLA) announced that six of its executives have been named among the 100 Leading Women in the North American automotive industry by Automotive News. The honorees include Chris Feuell (CEO, Chrysler Brand), Barbara Pilarski, Teresa Thiele, Linda Trbizan, Tara Vatcher, and Marlo Vitous, all holding senior leadership positions.

The 2025 class emerged from a competitive nomination process across the U.S., Canada, and Mexico. The honorees will be featured in Automotive News on May 19 and celebrated at a gala at The Henry Ford in Dearborn, Michigan. Chris Feuell will also speak at the Automotive News Leading Women Conference on May 20.

Stellantis (NYSE: STLA) has appointed Xavier Chardon as the new Chief Executive Officer of Citroën, effective June 2, 2025. Chardon, who brings nearly 20 years of experience with the Citroën brand and strong international background, will report to Jean-Philippe Imparato, Stellantis' Chief Operating Officer, Enlarged Europe. The appointment comes as Citroën aims to build on recent successes and accelerate its transformation in the evolving automotive industry. Chardon succeeds Thierry Koskas, who led the brand for two years and oversaw significant lineup renewals, including the recent introduction of the new C5 Aircross.

Jeep® Performance Parts (JPP) has unveiled the innovative Awning and Rooftop Tent (ARTT) concept at Overland Expo West in Flagstaff, Arizona. Developed in partnership with Dometic through the Stellantis Star*Up intrapreneurship program, this premium camping solution is specifically designed for the four-door Jeep Wrangler. The ARTT concept features a carbon-fiber shell that attaches directly to the vehicle's roof, eliminating the need for a heavy rack system. Key features include an easy-to-pitch tent using Dometic's AIR Frame Inflation technology, a 270-degree integrated awning, space for a queen-size mattress, and unique interior access through removed freedom panels. The concept is being showcased on the Jeep Wrangler 4xe Sunchaser concept vehicle, which includes notable modifications such as a 2-inch lift kit, 37-inch BFGoodrich tires, and custom storage solutions.

The Jeep® brand has been named America's Most Patriotic Brand for the 24th consecutive year in the Brand Keys Most Patriotic Brands survey. The iconic off-road brand topped the list among 1,350 brands evaluated by over 7,460 consumers aged 18-65. The survey, which will release its complete top 50 list on June 9, 2025, assessed brand resonance for patriotism. Jeep's recognition stems from its WWII heritage and association with freedom and adventure. The brand continues to support military personnel through its 17-year partnership with the USO and offers a military incentive program for select personnel. Jeep's current portfolio includes various models, including the Wrangler 4xe (America's best-selling PHEV) and its first all-electric U.S. vehicle, the Wagoneer S.

The Jeep® brand (STLA) has partnered with Paramount Pictures for a marketing campaign featuring the 2025 Jeep Wrangler in the upcoming film "Mission: Impossible – The Final Reckoning." The campaign includes a 30-second commercial titled "Top-Down Inspection," which pays homage to the iconic wire scene from the first Mission: Impossible film. The movie, releasing May 23, 2025, features Tom Cruise driving the Jeep Wrangler 4xe, America's #1 selling PHEV, alongside the Jeep Gladiator. The 360-degree marketing campaign will run across television, digital, and social media channels, including high-profile sports events like MLB, NBA, NBA Draft, WNBA, and PGA. This marks Jeep's first collaboration with the Mission: Impossible franchise, highlighting the brand's commitment to adventure and capability.

Stellantis ($STLA) has announced the winners of its 2025 Drive for Design contest, where high school students were challenged to design future Chrysler brand vehicles. The contest, which received around 30 eligible entries, awarded three talented 11th-grade students:

- First place: Ryan Panizzoli (Michigan) - Wins summer internship at Ram Truck design studio, iPad Pro with Apple Pencil, and invitation to judge at EyesOn Design car show

- Second place: Felix Bucaro (Wisconsin)

- Third place: Owen Bronson (Michigan)

Second and third place winners receive iPad Pros, virtual networking opportunities, social media features, and scholarships to College for Creative Studies' Precollege Summer Experience program. The contest, now in its 13th year, coincides with Chrysler's 100th anniversary in 2025 and has successfully launched several past winners into automotive design careers at Stellantis.

Jeep (STLA) has unveiled the first official images of its refreshed 2026 Grand Cherokee, marking a new chapter for America's best-selling full-size SUV. The updated model is currently undergoing final validation testing, with engineers focusing on powertrain refinement, technology integration, safety features, and all-weather capability. The 2026 lineup will maintain its versatile offering, including two-row, three-row L, and plug-in hybrid 4xe variants, with the 4xe being among America's top three selling PHEVs. Production will continue at the Detroit, Michigan facility. The Grand Cherokee, which has been a cornerstone of the Jeep brand for over 30 years and holds the title of most awarded SUV ever, is designed to cater to diverse lifestyle needs, from young families to empty nesters. The refreshed model is scheduled to launch later in 2025.