STOCK TITAN

Harte Hanks Enters Definitive Agreement to Be Acquired by Star Equity Holdings for $5.00 Per Share

(Moderate)
(Positive)

Harte Hanks (NASDAQ:HHS) and Star Equity Holdings (NASDAQ:STRR, STRRP) entered a definitive merger agreement under which Star Equity will acquire all outstanding Harte Hanks common shares for $5.00 per share, implying approximately $38.4 million in aggregate equity value and an approximately 100% premium to Harte Hanks' unaffected share price.

Harte Hanks shareholders may elect either $5.00 in cash per share, subject to a cap of about $19.2 million (50% of total consideration), or 0.50 shares of Star Equity's 10% Series A Cumulative Perpetual Preferred Stock (STRRP) per Harte Hanks share. The Harte Hanks board unanimously approved the deal and recommends shareholders vote in favor. The agreement includes a 30‑day go‑shop period, expiring at 11:59 p.m. ET on September 13, 2026. Closing is expected in roughly 60–90 days, subject to Harte Hanks shareholder approval, availability of required financing, and other customary conditions; Star Equity shareholder approval is not expected to be required.

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Positive

  • $5.00 per share offer, about 100% premium to unaffected price
  • Implied equity value of approximately $38.4 million for Harte Hanks
  • Shareholder election between cash and 10% preferred stock consideration
  • 30-day go-shop allows solicitation of potentially superior proposals

Negative

  • Cash consideration capped at roughly $19.2 million (50% of total)
  • Deal closing contingent on Harte Hanks shareholder approval
  • Transaction dependent on availability of required financing for closing

News Explained

For the noncash election, each Harte Hanks share would be exchanged for 0.50 shares of Star Equity’s 10% Series A Cumulative Perpetual Preferred Stock, whose stated basis is a $10 per-share liquidation preference rather than Star Equity common stock.

Market Context

Recent STRR insider activity was Net Buying. That platform context places the merger announcement al...
Analysis

Recent STRR insider activity was Net Buying. That platform context places the merger announcement alongside a low short-positioning level; the 30-day go-shop process, financing availability and shareholder approval remain the key developments to watch.

Key Figures

Acquisition premium: Approximately 100% Offer price: $5.00 per share Aggregate equity value: $38.4 million +5 more
8 metrics
Acquisition premium Approximately 100% Premium to Harte Hanks' unaffected share price
Offer price $5.00 per share Consideration for Harte Hanks common stock
Aggregate equity value $38.4 million Total transaction equity value
Cash consideration 50% cash Shareholder election subject to a $19.2 million cap
Cash consideration cap $19.2 million Maximum cash portion of total transaction consideration
Preferred stock consideration 0.50 shares of 10% Series A Cumulative Perpetual Preferred Stock Shares received per Harte Hanks share based on liquidation preference
Liquidation preference $10.00 per share Basis for valuing the preferred stock consideration
Expected closing period 60 to 90 days Subject to shareholder approval, financing and customary conditions

Previous Acquisition Reports

4 past events · Latest: May 06 (Positive)
Same Type Pattern 4 events
Date Event Sentiment 24h Move Catalyst
May 06 acquisition proposal Positive +0.5% Proposal to acquire GEE Group using Star’s 10% preferred stock
Aug 22 merger closing Positive +343.2% Completed Hudson Global merger, creating a larger diversified company across four operating segments
May 21 definitive merger agreement Positive -5.1% Signed stock-for-stock merger agreement with Hudson Global, including projected savings and NOL utilization
Mar 04 company acquisition Positive +4.9% Acquired Alliance Drilling Tools for cash and Series A preferred stock

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Tag-specific acquisition announcements produced mixed outcomes: three aligned positive reactions and one negative divergence.

Key Terms

go-shop period, liquidation preference, cumulative perpetual preferred stock, definitive merger agreement
4 terms
go-shop period financial
"The merger agreement includes a 30-day go-shop period during which Harte Hanks"
A go‑shop period is a short, agreed window after a sale agreement where the company being acquired can actively seek better offers from other buyers. Think of it as a limited auction allowed after a handshake; it can drive up the final sale price, change the likelihood a deal closes, and alter the risk that the originally announced buyer will be replaced or pay a breakup fee, so investors watch it for potential value or uncertainty.
liquidation preference financial
"based on its $10.00 per-share liquidation preference."
A liquidation preference is a rule that determines who gets paid first and how much they receive when a company is sold, goes bankrupt, or distributes its assets. It gives certain investors a priority claim—often returning their original investment plus any agreed multiple—before other owners receive money, which shapes how much common shareholders and founders ultimately get; think of it as a front-of-the-line pass that affects payout order and investor returns.
cumulative perpetual preferred stock financial
"Star Equity's publicly traded 10% Series A Cumulative Perpetual Preferred Stock"
A cumulative perpetual preferred stock is a share that acts like a long-lasting hybrid between a bond and a dividend-paying stock: it promises regular fixed payments that, if missed, accumulate and must be paid later before common shareholders get dividends, and it has no set maturity date. Investors care because it can provide steady, higher-priority income similar to interest, but with limited capital upside, sensitivity to interest rates, and the risk that payments can be delayed even though they continue to accrue.
definitive merger agreement financial
"entered into a definitive merger agreement under which Star Equity will acquire"
A definitive merger agreement is the final, signed contract that sets the exact terms for two companies to combine, including the price, payment method, conditions to closing, and what happens if the deal falls apart. For investors it matters because it turns a tentative plan into a legally binding arrangement—like signing a mortgage rather than agreeing to look at a house—so it often has an immediate effect on share prices and clarifies the risks from regulatory approval, financing or breakup fees.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Transaction Represents an Approximately 100% Premium to Harte Hanks' Unaffected Share Price

Harte Hanks Shareholders to Receive 50% Cash and 50% in Star Equity 10% Preferred Stock

CHELMSFORD, MA / ACCESS Newswire / August 14, 2026 / Harte Hanks, Inc. (NASDAQ:HHS) ("Harte Hanks" or the "Company") and Star Equity Holdings, Inc. (NASDAQ:STRR)(NASDAQ:STRRP) ("Star Equity") today announced they have entered into a definitive merger agreement under which Star Equity will acquire all outstanding shares of Harte Hanks common stock for $5.00 per share, or $38.4 million in aggregate equity value.

The Harte Hanks Board of Directors unanimously approved the transaction and recommends Harte Hanks shareholders vote in favor of the transaction.

Under the terms of the agreement, Harte Hanks shareholders may elect to receive either:

  • $5.00 in cash for each Harte Hanks share, subject to a cap equal to 50% of the total transaction consideration, or approximately $19.2 million.

  • 0.50 shares of Star Equity's publicly traded 10% Series A Cumulative Perpetual Preferred Stock (Nasdaq: STRRP) for each Harte Hanks share, based on its $10.00 per-share liquidation preference.

"This transaction delivers a compelling premium and directly addresses the structural challenges Harte Hanks faces as a small standalone public company," said David Fisher, President of Harte Hanks. "It provides shareholders with immediate liquidity and continued economic participation through a publicly traded, income-generating security."

"The Board carefully considered the options available to Harte Hanks and believes this transaction represents the best outcome for our shareholders," said Jack Griffin, Chairman of the Harte Hanks Board of Directors. "It delivers compelling value today and reflects the Board's focus on maximizing value for shareholders."

The merger agreement includes a 30-day go-shop period during which Harte Hanks and its advisers may actively solicit, evaluate and negotiate alternative acquisition proposals. The go-shop period will expire at 11:59 p.m. Eastern Time on September 13, 2026. Harte Hanks may continue discussions after the expiration of the go-shop period with any party that submitted a qualifying proposal during the period, subject to the terms of the merger agreement.

Harte Hanks does not intend to disclose developments regarding the go-shop process unless and until the Board determines that disclosure is appropriate or required.

Approvals and Expected Timing

The transaction is expected to close within approximately 60 to 90 days, subject to approval by Harte Hanks shareholders, the availability of required financing, and satisfaction of other customary closing conditions.

Star Equity shareholder approval is not expected to be required.

Advisors

Citizens Capital Markets & Advisory is serving as lead financial advisor and Oaklins DeSilva + Phillips is serving as financial advisor to Harte Hanks. Baker Botts LLP is serving as legal advisor to Harte Hanks.

About Harte Hanks

Harte Hanks, Inc. is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics and actionable insights, combined with seamless program execution. Harte Hanks delivers marketing, customer care, sales, data, fulfillment and logistics solutions that help brands build stronger relationships with their customers.

About Star Equity Holdings

Star Equity Holdings, Inc. is a diversified holding company that seeks to build long-term shareholder value by acquiring, managing and growing businesses with strong fundamentals and market opportunities. Prior to the transaction, Star Equity's operating structure comprised its Building Solutions, Business Services (including Hudson Talent Solutions), Energy Services and Investments divisions.

Cautionary Note Regarding Forward-Looking Statements:

Our press release and related earnings conference call contain "forward-looking statements" within the meaning of U.S. federal securities laws. All such statements are qualified by this cautionary note, provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements other than historical facts are forward-looking and may be identified by words such as "may," "will," "expects," "believes," "anticipates," "plans," "estimates," "seeks," "could," "intends," or words of similar meaning. These forward-looking statements include all statements and beliefs regarding the anticipated timing and benefits of the merger with Star Equity. These forward-looking statements are based on current information, expectations and estimates and involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from what is expressed in or indicated by the forward-looking statements. In that event, our business, financial condition, results of operations or liquidity could be materially adversely affected and investors in our securities could lose part or all of their investments. These risks, uncertainties, assumptions and other factors include: (a) local, national and international economic and business conditions, including (i) market conditions that may adversely impact marketing expenditures, and (ii) the impact of economic environments and competitive pressures on the financial condition, marketing expenditures and activities of our clients and prospects; (iii) the demand for our products and services by clients and prospective clients, including (iv) the willingness of existing clients to maintain or increase their spending on products and services that are or remain profitable for us, and (v) our ability to predict changes in client needs and preferences; (b) economic and other business factors that impact the industry verticals we serve, including competition, inflation and consolidation of current and prospective clients, vendors and partners in these verticals; (c) our ability to manage and timely adjust our facilities, capacity, workforce and cost structure to effectively serve our clients; (d) our ability to improve our processes and to provide new products and services in a timely and cost-effective manner though development, license, partnership or acquisition; (e) our ability to protect our facilities against security breaches and other interruptions and to protect sensitive personal information of our clients and their customers; (f) our ability to respond to increasing concern, regulation and legal action over consumer privacy issues, including changing requirements for collection, processing and use of information; (g) the impact of privacy and other regulations, including restrictions on unsolicited marketing communications and other consumer protection laws; (h) fluctuations in fuel prices, paper prices, postal rates and postal delivery schedules; (i) the number of shares, if any, that we may repurchase in connection with our repurchase program; (j) unanticipated developments regarding litigation or other contingent liabilities; (k) our ability to complete reorganizations, including cost-saving initiatives; and (l) other factors discussed from time to time in our filings with the Securities and Exchange Commission, including under "Item 1A. Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2025 which was filed on March 17, 2026. The forward-looking statements in this press release and our related earnings conference call are made only as of the date hereof, and we undertake no obligation to update publicly any forward-looking statement, even if new information becomes available or other events occur in the future.

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SOURCE: Harte Hanks, Inc.



View the original press release on ACCESS Newswire

FAQ

What are the key terms of the Harte Hanks (HHS) acquisition by Star Equity (STRR)?

Star Equity agreed to acquire all Harte Hanks shares for $5.00 per share, valuing equity at about $38.4 million. According to Harte Hanks, shareholders can elect cash or Star Equity 10% preferred stock, subject to a 50% cap on total cash consideration.

What premium does Star Equity’s $5.00 offer represent for Harte Hanks (HHS) shareholders?

According to Harte Hanks, the $5.00 per share offer represents an approximately 100% premium to its unaffected share price. This indicates the deal price is about double the pre-announcement trading level, based on the company’s disclosed unaffected price benchmark.

How will Harte Hanks (HHS) shareholders be paid in the Star Equity (STRR) merger?

Harte Hanks shareholders may elect $5.00 in cash per share, subject to a total cash cap of about $19.2 million, or 0.50 shares of Star Equity’s 10% Series A Cumulative Perpetual Preferred Stock per Harte Hanks share, according to Harte Hanks.

What is the go-shop period in the Harte Hanks and Star Equity (STRR) merger?

The merger agreement includes a 30-day go-shop period, expiring at 11:59 p.m. Eastern Time on September 13, 2026. According to Harte Hanks, it may actively solicit, evaluate, and negotiate alternative acquisition proposals during this period under agreed terms.

When is the Harte Hanks (HHS) and Star Equity (STRR) acquisition expected to close?

According to Harte Hanks, the transaction is expected to close within approximately 60 to 90 days. Closing depends on Harte Hanks shareholder approval, the availability of required financing, and satisfaction of other customary closing conditions under the merger agreement.

Do Star Equity (STRR) shareholders need to approve the Harte Hanks (HHS) acquisition?

Star Equity shareholder approval is not expected to be required for this transaction. According to Harte Hanks, key conditions include approval by Harte Hanks shareholders, availability of required financing, and other customary closing conditions, rather than a Star Equity shareholder vote.