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StubHub Announces Launch of Initial Public Offering

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StubHub (NYSE:STUB) has launched its Initial Public Offering (IPO) roadshow, offering 34,042,553 shares of Class A common stock. The company expects to price shares between $22.00 and $25.00 each, with an additional 30-day option for underwriters to purchase up to 5,106,382 shares.

The leading global secondary ticketing marketplace has applied to list on the New York Stock Exchange under ticker symbol STUB. J.P. Morgan and Goldman Sachs are leading the offering as joint book-running managers, supported by several other financial institutions including BofA Securities and Evercore ISI.

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Positive

  • Potential to raise between $748.9M to $851.1M from initial offering
  • Strong underwriting team led by top-tier investment banks
  • Established market position as a leading global ticketing marketplace
  • Additional capital raise potential through 30-day underwriter option

Negative

  • Dual-class stock structure could limit public shareholders' voting power
  • Competitive pressure in the ticketing industry may affect growth
  • Market volatility could impact final pricing and investor demand

Insights

StubHub's IPO launch signals significant market expansion for the ticketing giant with potential $850M-$977M capital raise at $22-$25 per share.

StubHub has officially launched its roadshow for an initial public offering of 34,042,553 shares of Class A common stock, with an additional 5,106,382 shares potentially available to underwriters. At the announced price range of $22.00 to $25.00 per share, the company is targeting a capital raise between $748.9 million and $851.1 million before the underwriter option, or up to $977.7 million if the additional shares are purchased.

The ticket marketplace has applied to list on the NYSE under the ticker "STUB" and has assembled a strong consortium of underwriters led by J.P. Morgan and Goldman Sachs as joint book-running managers. This lineup of financial heavyweights signals institutional confidence in the offering.

This IPO represents a significant milestone for the secondary ticketing market. StubHub's decision to go public provides investors with exposure to the live events ecosystem, which has demonstrated strong recovery following pandemic disruptions. The company's marketplace model benefits from the network effects between buyers and sellers of tickets, creating high barriers to entry for competitors.

The size and pricing of this offering suggest StubHub is positioning itself as a mature business ready for public market scrutiny. The dual-class stock structure (referencing Class A shares) likely indicates the company's founders or current owners will maintain significant control even after going public, a common approach for tech-enabled marketplace businesses looking to execute long-term strategies while accessing public capital.

NEW YORK, Sept. 8, 2025 /PRNewswire/ -- StubHub Holdings, Inc. ( "StubHub"), a leading global secondary ticketing marketplace for live events, today announced that it has launched the roadshow for its proposed initial public offering of 34,042,553 shares of its Class A common stock. In addition, StubHub intends to grant the underwriters a 30-day option to purchase up to an additional 5,106,382 shares of its Class A common stock at the initial public offering price, less underwriting discounts and commissions. The initial public offering price is expected to be between $22.00 and $25.00 per share.

StubHub has applied to list its Class A common stock on the New York Stock Exchange under the ticker symbol "STUB."

J.P. Morgan and Goldman Sachs & Co. LLC are acting as lead joint book-running managers for the proposed offering. BofA Securities, Evercore ISI, BMO Capital Markets, Mizuho, TD Cowen, Truist Securities and Wolfe | Nomura Alliance are acting as additional joint book-running managers. Citizens Capital Markets, Oppenheimer & Co., Wedbush Securities and PNC Capital Markets LLC are acting as co-managers for the proposed offering.

The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus, when available, may be obtained from: J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717 or by email at prospectus-eq_fi@jpmchase.com and postsalemanualrequests@broadridge.com; and Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, by telephone at (866) 471-2526, or by email at Prospectus-ny@ny.email.gs.com.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About StubHub

StubHub is a leading global secondary ticketing marketplace for live events. Through StubHub in North America and viagogo internationally, StubHub services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences.

Contact
Alix Anfang and Jessica Roey
pr@stubhub.com

Cision View original content:https://www.prnewswire.com/news-releases/stubhub-announces-launch-of-initial-public-offering-302549069.html

SOURCE StubHub

FAQ

What is the expected price range for StubHub's IPO stock?

StubHub has set its initial public offering price range between $22.00 and $25.00 per share.

How many shares will StubHub (STUB) offer in its IPO?

StubHub plans to offer 34,042,553 shares of Class A common stock, with an additional 30-day option for underwriters to purchase up to 5,106,382 shares.

Which investment banks are leading StubHub's IPO?

J.P. Morgan and Goldman Sachs are acting as lead joint book-running managers for the IPO.

What stock exchange will StubHub list on and under what symbol?

StubHub has applied to list on the New York Stock Exchange (NYSE) under the ticker symbol STUB.

How much money could StubHub raise through its IPO?

Based on the proposed price range of $22-$25 per share, StubHub could raise between $748.9 million to $851.1 million from the initial offering, excluding the underwriter option.