SurgePays Launches ClearLine Across All Market Basket Stores, Driving High-Margin Recurring SaaS Revenue Through Nationwide Retail Media Rollout
SurgePays (NASDAQ: SURG) has announced the complete deployment of its ClearLine SaaS platform across all 17 Market Basket Food Stores in North Carolina. The platform transforms mounted flat screens into digital retail media hubs capable of displaying video ads, dynamic promotions, and QR codes in real-time.
The deployment follows Market Basket's previous unsuccessful attempts at implementing digital signage solutions. ClearLine enables store owners to manage content dynamically throughout the day, from morning coffee promotions to afternoon beverage specials. The platform represents a significant advancement over traditional USB-based digital signage systems.
CEO Brian Cox highlighted the company's future vision of implementing AI-powered marketing that considers factors such as time of day, inventory, and marketing budgets for optimal consumer engagement. This rollout marks a strategic milestone in SurgePays' plan to expand ClearLine across its nationwide retail network of thousands of locations.
SurgePays (NASDAQ: SURG) ha annunciato il completo dispiegamento della sua piattaforma ClearLine SaaS in tutti e 17 i Market Basket Food Stores della Carolina del Nord. La piattaforma trasforma gli schermi a muro in hub di digital retail media in grado di mostrare video pubblicitari, promozioni dinamiche e codici QR in tempo reale.
Il roll-out arriva dopo i precedenti tentativi falliti di Market Basket nell'implementare soluzioni di digital signage. ClearLine permette ai gestori dei negozi di gestire i contenuti in modo dinamico durante tutta la giornata, dalle promozioni per il caffè del mattino alle offerte sui beverage del pomeriggio. La piattaforma rappresenta un netto progresso rispetto ai tradizionali sistemi di digital signage basati su USB.
Il CEO Brian Cox ha sottolineato la visione futura dell'azienda di implementare un marketing potenziato dall'AI che tenga conto di fattori come ora del giorno, livelli di inventario e budget di marketing per massimizzare l'engagement dei consumatori. Questo lancio segna una tappa strategica nel piano di SurgePays di espandere ClearLine nella sua rete retail nazionale composta da migliaia di punti vendita.
SurgePays (NASDAQ: SURG) ha anunciado el despliegue completo de su plataforma ClearLine SaaS en los 17 Market Basket Food Stores de Carolina del Norte. La plataforma convierte las pantallas montadas en hubs de medios digitales minoristas capaces de mostrar anuncios en vídeo, promociones dinámicas y códigos QR en tiempo real.
El despliegue se produce tras los intentos previos fallidos de Market Basket por implementar soluciones de señalización digital. ClearLine permite a los propietarios de las tiendas gestionar el contenido de forma dinámica a lo largo del día, desde promociones de café por la mañana hasta ofertas de bebidas por la tarde. La plataforma supone un avance significativo respecto a los sistemas tradicionales de señalización digital basados en USB.
El CEO Brian Cox destacó la visión futura de la compañía de implementar un marketing potenciado por IA que tenga en cuenta factores como la hora del día, el inventario y los presupuestos de marketing para optimizar la interacción con los consumidores. Este despliegue marca un hito estratégico en el plan de SurgePays para expandir ClearLine a su red minorista nacional de miles de ubicaciones.
SurgePays (NASDAQ: SURG)가 노스캐롤라이나에 있는 17개 Market Basket Food Stores에 ClearLine SaaS 플랫폼을 전면 도입했다고 발표했습니다. 이 플랫폼은 벽걸이형 스크린을 동영상 광고, 실시간으로 변화하는 프로모션, QR 코드를 표시할 수 있는 디지털 리테일 미디어 허브로 전환합니다.
이번 도입은 Market Basket이 이전에 시도했던 디지털 사이니지 솔루션의 실패를 계기로 이뤄졌습니다. ClearLine은 매장주가 하루 중 시간대에 따라 콘텐츠를 동적으로 관리할 수 있게 해주며, 아침의 커피 프로모션부터 오후의 음료 특가까지 유연하게 운영할 수 있습니다. 이 플랫폼은 USB 기반 전통 디지털 사이니지 시스템보다 크게 진일보한 솔루션입니다.
CEO 브라이언 콕스는 시간대, 재고, 마케팅 예산 등 요소를 고려해 최적의 소비자 참여를 이끌어내는 AI 기반 마케팅을 도입하겠다는 회사의 향후 비전을 강조했습니다. 이번 롤아웃은 SurgePays가 수천 개의 매장을 보유한 전국 소매 네트워크에 ClearLine을 확장하려는 전략에서 중요한 이정표입니다.
SurgePays (NASDAQ: SURG) a annoncé le déploiement complet de sa plateforme ClearLine SaaS dans les 17 Market Basket Food Stores de Caroline du Nord. La plateforme transforme les écrans muraux en hubs médias digitaux pour le retail, capables d’afficher en temps réel des vidéos publicitaires, des promotions dynamiques et des codes QR.
Ce déploiement fait suite aux tentatives infructueuses précédentes de Market Basket pour mettre en place des solutions d’affichage digital. ClearLine permet aux responsables de magasin de gérer le contenu de manière dynamique tout au long de la journée, des promotions café du matin aux offres boissons de l’après-midi. La plateforme représente une avancée significative par rapport aux systèmes traditionnels d’affichage digital basés sur USB.
Le PDG Brian Cox a souligné la vision future de la société d’implémenter un marketing alimenté par l’IA prenant en compte des facteurs tels que l’heure de la journée, les stocks et les budgets marketing afin d’optimiser l’engagement des consommateurs. Ce lancement constitue une étape stratégique dans le plan de SurgePays d’étendre ClearLine à son réseau national de plusieurs milliers de points de vente.
SurgePays (NASDAQ: SURG) hat die vollständige Einführung seiner ClearLine SaaS-Plattform in allen 17 Market Basket Food Stores in North Carolina bekannt gegeben. Die Plattform verwandelt montierte Flachbildschirme in digitale Retail-Media-Hubs, die in Echtzeit Videoanzeigen, dynamische Aktionen und QR-Codes darstellen können.
Die Implementierung folgt auf frühere erfolglose Versuche von Market Basket, Digital-Signage-Lösungen einzuführen. Mit ClearLine können Ladenbetreiber Inhalte im Tagesverlauf dynamisch steuern – von Morgen-Kaffee-Aktionen bis hin zu Nachmittagsangeboten für Getränke. Die Plattform stellt einen deutlichen Fortschritt gegenüber herkömmlichen USB-basierten Digital-Signage-Systemen dar.
CEO Brian Cox betonte die künftige Vision des Unternehmens, KI-gestütztes Marketing einzusetzen, das Faktoren wie Tageszeit, Lagerbestand und Marketingbudgets berücksichtigt, um die Kundenansprache zu optimieren. Dieser Rollout ist ein strategischer Meilenstein im Plan von SurgePays, ClearLine in sein landesweites Filialnetz mit Tausenden von Standorten zu expandieren.
- Implementation of high-margin, recurring SaaS revenue stream through ClearLine platform
- Successful deployment across all 17 Market Basket Food Stores, validating the technology's reliability
- Potential for scalable expansion across thousands of retail locations nationwide
- Platform creates new advertising revenue streams for both retailers and SurgePays
- Previous digital signage implementation attempts by Market Basket failed after three hours of operation
- Full revenue impact and ROI metrics not yet disclosed
Insights
SurgePays' ClearLine rollout across Market Basket stores creates recurring SaaS revenue and validates their retail media strategy with significant scale potential.
SurgePays has successfully deployed its ClearLine platform across all 17 Market Basket Food Stores in North Carolina, marking a significant validation of their retail media strategy. This deployment transforms standard mounted screens into connected digital advertising hubs that can deliver dynamic content including video ads, promotions, and QR codes in real-time.
The implementation solves a critical pain point for retailers. Market Basket's VP Steve Hunt revealed their previous digital signage attempts failed after just three hours of operation, highlighting the technical challenges retailers face with digital transformation. ClearLine's ability to overcome these reliability issues while adding sophisticated functionality represents genuine value creation in the retail tech space.
From a revenue perspective, this creates multiple value streams. For SurgePays, it establishes high-margin recurring SaaS revenue with minimal ongoing costs after initial deployment. For retailers, it creates new advertising revenue opportunities while enhancing customer engagement through dayparted promotions (morning coffee promotions, afternoon beverage specials).
The most compelling aspect is the scalability. SurgePays has effectively used Market Basket as a proof-of-concept for their nationwide expansion strategy. With this successful implementation, they've positioned themselves to roll out ClearLine across their existing network of "thousands of locations" in convenience and independent grocery chains, potentially creating significant recurring revenue growth.
The platform's integration with SurgePays' existing point-of-sale software creates a technical ecosystem that could increase switching costs for retailers, potentially leading to higher customer retention and lifetime value. Their future plans for AI-powered marketing that considers factors like inventory levels and time-of-day represents a clear product roadmap toward higher-value offerings.
Digital platform on mounted flat screens will allow for video advertising and controlled promotions in real-time
ClearLine transforms mounted flat screens into fully connected retail media hubs, capable of running video ads, dynamic promotions, coupons and QR codes in real-time. ClearLine provides retailers with a reliable way to engage shoppers, foster brand loyalty and unlock new advertising revenue streams.
"The deployment of ClearLine across Market Basket's stores is a powerful validation of our strategy—driving shopper engagement, lifting sales at checkout and creating new subscription-based advertising revenue streams. We have a future goal of AI-powered marketing that considers day, time of day and factors such as inventory, other distributor input and marketing dollars for maximum consumer engagement," said Brian Cox, CEO of SurgePays.
The addition of smart technology in-store will enable control over advertising, the rotation of ads, the ability to play videos and facilitate promotions through coupons and QR codes. By replacing outdated and unreliable signage, ClearLine empowers store owners to run dynamic, targeted campaigns that boost shopper engagement and brand loyalty, while simultaneously creating new advertising revenue streams that drive measurable ROI for both retailers and SurgePays. This deployment highlights ClearLine's ability to turn a long-standing retail challenge into a scalable, high-margin, subscription-based revenue opportunity delivering value not only to retailers and brand partners, but also to SurgePays shareholders.
Cox continued, "This rollout represents a key milestone in SurgePays' scalable revenue roadmap to expand ClearLine across its nationwide wireless retail network, which spans thousands of locations. With a proven model now operating at scale, we believe SurgePays is positioned to accelerate installations into additional convenience and independent grocery chains, driving predictable SaaS revenues, increasing market share and delivering sustained long-term shareholder value through this scalable, high-margin revenue platform."
Each location that has adopted this in-store digital advertising technology will carry and be tied to SurgePays' point-of-sale ClearLine software.
"We started on this journey nearly two years ago when we decided to do marketing in our stores by installing digital signage screens," said Steve Hunt, vice president of Market Basket Food Stores and chairman of the board of the statewide North Carolina Retail Merchants Association. According to Hunt, the initial effort failed repeatedly, with the screens going dark after just three hours of operation. They needed a tech and marketing savvy partner to get the screens working properly, which would allow them to easily upload and change content throughout the day to support their customers and brand partners.
"We greenlighted the expansion to all our stores. ClearLine manages all our content and promotions," said Hunt.
Market Basket selected SurgePays' ClearLine platform to overcome the shortcomings of legacy digital signage, which typically consists of flat screens with USB drives displaying rotating photos. With ClearLine, stores can now run dynamic, dayparted campaigns from promoting fresh morning coffee to highlighting afternoon beverage specials alongside sponsored brand messages. This capability not only enhances the in-store customer experience but also delivers measurable sales lift at the point of purchase, proving ClearLine's value as a revenue-driving solution for SurgePays' scalable growth strategy.
About SurgePays, Inc.
SurgePays, Inc. is a wireless, fintech, and point-of-sale company focused on delivering mobile connectivity and financial services to underserved communities. As both a mobile virtual network operator (MVNO) and mobile virtual network enabler (MVNE), SurgePays operates its own wireless brand while also providing back-end infrastructure, including provisioning and billing, to other wireless providers. The Company's proprietary point-of-sale platform is used nationwide in thousands of retail locations, enabling SIM activations, top-ups, and digital financial services. SurgePays is built to scale and uniquely positioned to grow across both retail and wholesale wireless channels. Visit www.SurgePays.com for more information.
Cautionary Note Regarding Forward-Looking Statements This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties and generally relate to future events or our future financial or operating performance. These statements may include projections, guidance, or other estimates regarding revenue, cash flow, business growth, market expansion, or customer acquisition. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "attempting," or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words.
Although we believe the expectations reflected in these forward-looking statements, such as regarding our nationwide rollout of Clearline, our ability to expand installations into other stores and the high margins on Clearline, these statements relate to future events or our future operational or financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including, without limitation, the assumption that the Company will be able to obtain high-margin recurring revenues, statements about our future financial performance, including our revenue, cash flows, costs of revenue and operating expenses; our anticipated growth; and our predictions about our industry and customer demand. These include, but are not limited to, our ability to scale our prepaid wireless business, transition ACP subscribers to Lifeline, maintain our MVNE partnerships, and achieve financial targets. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission ("SEC"), including in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The forward-looking statements in this press release speak only as of the date on which the statements are made. We undertake no obligation to update, and expressly disclaim the obligation to update, any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.
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