SurgePays Unveils ProgramBenefits.com as Next Phase in Data Monetization Strategy
Rhea-AI Summary
SurgePays (NASDAQ: SURG) launched ProgramBenefits.com on November 13, 2025 as the next phase of its data monetization strategy. The platform reengineers SurgePays’ legacy LogicsIQ intake system to convert verified benefit-qualified consumers into recurring revenue through lead monetization and direct wireless subscriber conversions for brands including Torch Wireless and LinkUp Mobile.
The company cites the legacy platform previously generated more than $50 million in revenue in another industry and targets an underserved market it estimates at ~138 million adults (57% of U.S. consumers). The portal aims to lower customer acquisition costs and build a verified data asset for partners and SurgePays’ own brands.
Positive
- Legacy intake platform previously generated $50M+ revenue
- Targets ~138M underserved/subprime U.S. adults (57% of consumers)
- Dual monetization: lead sales plus subscriber conversions
- Platform feeds existing brands Torch Wireless and LinkUp Mobile
Negative
- None.
News Market Reaction
On the day this news was published, SURG declined 17.49%, reflecting a significant negative market reaction. Argus tracked a trough of -17.5% from its starting point during tracking. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $11M from the company's valuation, bringing the market cap to $50M at that time. Trading volume was very high at 3.5x the daily average, suggesting heavy selling pressure.
Data tracked by StockTitan Argus on the day of publication.
New platform converts an established lead-generation system into a scalable intake and data monetization engine targeting the underserved and subprime consumer market.
Proven legacy software reengineered from SurgePays’ legacy LogicsIQ system
BARTLETT, Tenn., Nov. 13, 2025 (GLOBE NEWSWIRE) -- SurgePays, Inc. (NASDAQ: SURG), a wireless and fintech technology company connecting subprime and underserved consumers to essential mobile and financial services, today announced the next phase of its data monetization strategy with the launch of ProgramBenefits.com, a SurgePays platform developed to convert verified benefit-qualified consumers into measurable, recurring revenue opportunities.
Previously, the Company announced the launch of its new Growth Marketing and Data Partnerships Division to transform its expanding consumer data ecosystem into a scalable, high-margin revenue growth engine.
The launch represents the direct execution of SurgePays’ Growth Marketing and Data Partnerships roadmap, led by Vice President James Herber. ProgramBenefits.com serves as the company’s public-facing consumer portal and intake engine, connecting individuals who receive government benefits to a broad range of complementary products and services—from wireless and prepaid debit cards to health programs, open enrollment options, medical equipment, and financial offers.
The platform was built by reengineering SurgePays’ legacy LogicsIQ system into a modernized data intake and qualification engine tailored specifically for the underserved consumer segment. By leveraging its advanced infrastructure of affiliate and publisher management architecture, SurgePays can now generate revenue from both marketing qualified leads to partners and from converting those consumers into wireless subscribers through its own brands, including Torch Wireless and LinkUp Mobile.
“The launch of ProgramBenefits.com is a direct result of the strategy we announced earlier this year,” said Brian Cox, CEO of SurgePays, Inc. “We took an established, multimillion-dollar intake platform that previously generated more than
Mr. Cox continued, “For two decades, we’ve built our business serving the underbanked, credit-challenged, and benefit-qualified consumers. This platform captures that experience in digital form. It’s the foundation for sustainable, high-margin growth as we continue transforming SurgePays from a transactional company into a data-driven ecosystem.”
“The creation and deployment of ProgramBenefits.com is exactly why we established the Growth Marketing and Data Partnerships Division,” said James Herber, Vice President of Growth Marketing and Data Partnerships. “Our focus is on monetizing verified engagement at scale. We’re now running an intake engine that can analyze, segment, and deliver qualified consumers to partners across multiple verticals, while simultaneously feeding our own wireless brands. That’s how you turn data into recurring revenue.”
By integrating proprietary technology, consumer verification, and data analytics, SurgePays is positioned to serve the over 137 million Americans who are classified as underserved or subprime. These households frequently qualify for government assistance programs yet remain largely overlooked by traditional marketers. ProgramBenefits.com creates a direct digital gateway to this demographic, transforming verified consumer interest into measurable, high-value outcomes.
About SurgePays, Inc.
SurgePays, Inc. (NASDAQ: SURG) is a wireless, fintech, and point-of-sale technology company focused on connecting subprime and underserved communities to essential mobile and financial services. The company operates its own wireless brands and proprietary point-of-sale platform, which is deployed nationwide in thousands of retail locations, enabling SIM activations, top-ups, and digital financial transactions. Building on its nationwide wireless and fintech network, SurgePays is expanding into data-driven marketing and digital partnerships designed to convert verified consumer engagement into recurring, high-margin revenue streams. SurgePays is uniquely positioned to grow across both retail and online channels while evolving into a leading digital marketplace platform serving America’s underserved population.
Building on its nationwide wireless and fintech network, SurgePays is expanding into data-driven marketing and digital partnerships designed to convert verified consumer engagement into recurring, high-margin revenue streams. The company is uniquely positioned to grow across both retail and online channels while evolving into a leading data intelligence and digital marketplace platform serving America’s underserved population.
Visit www.SurgePays.com and www.ProgramBenefits.com for more information.
SurgePays Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties and generally relate to future events or our future financial or operating performance. These statements may include projections, guidance, or other estimates regarding revenue, cash flow, business growth, market expansion, or customer acquisition. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “attempting,” or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words.
Although we believe the expectations reflected in these forward-looking statements, such as regarding our ability to obtain revenue from the launch of ProgramBenefits.com, these statements relate to future events or our future operational or financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including, without limitation, the assumption that the Company will be able to obtain high-margin recurring revenues, statements about our future financial performance, including our revenue, cash flows, costs of revenue and operating expenses; our anticipated growth; and our predictions about our industry and customer demand. These include, but are not limited to, our ability to scale our prepaid wireless business, transition ACP subscribers to Lifeline, maintain our MVNE partnerships, and achieve financial targets. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission (“SEC”), including in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The forward-looking statements in this press release speak only as of the date on which the statements are made. We undertake no obligation to update, and expressly disclaim the obligation to update, any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.
Investor Contact:
Valter Pinto, Managing Director
KCSA Strategic Communications
PH: 212-896-1254
SurgePays@KCSA.com
FAQ
What is ProgramBenefits.com and why did SurgePays (SURG) launch it on November 13, 2025?
How much prior revenue does SurgePays cite for the legacy intake platform mentioned in the SURG announcement?
What consumer market size does SurgePays (SURG) say ProgramBenefits.com targets?
How will ProgramBenefits.com generate revenue for SurgePays (SURG)?
Which SurgePays brands will be fed by ProgramBenefits.com intake data?
