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SurveyMonkey (Nasdaq: SVMK) released a report highlighting the increasing importance of customer experience (CX) amidst the COVID-19 pandemic. The research shows that 89% of C-level executives are extremely invested in CX, and 87% believe customer feedback is more vital now. Successful companies have reported financial growth, with 51% able to adapt quickly to customer needs. The study, based on a survey of 1,777 professionals, emphasizes that strong CX programs contribute to financial success, with organizations boasting advanced CX strategies seeing significantly higher rates of growth.
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SurveyMonkey (Nasdaq: SVMK) has released a report titled Adapting in Times of Crisis 2020, highlighting key traits for businesses to succeed during the pandemic: curiosity and agility. Surveying nearly 4,000 Americans, the report reveals that 50% of employees at agile companies feel prepared for economic downturns, compared to only 10% at less-agile firms. The findings emphasize that companies valuing creativity can meet customer needs more effectively, with 72% of employees affirming this. The report underscores that resilience has become essential for businesses in 2020.
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