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SurveyMonkey (Nasdaq: SVMK) reveals in a recent study that 70% of market research professionals plan to adopt more do-it-yourself (DIY) tools amid pandemic-driven budget cuts. The study, which surveyed over 2,000 professionals, highlights that 42% of respondents reported budget decreases, pushing firms toward agile research methods. 87% of companies use market research for decision-making, yet only 24% meet all stakeholder demands within their budget. The trend indicates a shift towards enhancing in-house research capabilities despite financial constraints.
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