Illuminating the Hard-to-See Spaces: BLACK+DECKER® Launches dustbuster® reveal™ Product Line with Built-In LED Light Feature

Rhea-AI Summary

BLACK+DECKER (NYSE:SWK) has launched its new dustbuster® reveal™ product line of handheld vacuums, featuring built-in LED lighting for enhanced visibility in hard-to-reach spaces. The line includes five distinct models priced between $59.99-$79.99, with three models exclusively available at Walmart, Amazon, and Kohl's.

The new vacuums offer up to 3x more suction power (up to 24 air watts) and up to 16 minutes of runtime. Key features include a 600ml dust bowl capacity, no-touch removal system, and specialized models for pet hair with motorized brushes. Four models come with compact charging bases, while all units feature premium design elements including tactile textures and a clear matte bowl.

Positive

• Product line expansion with 5 new models targeting different market segments
• Premium pricing strategy with $59.99-$79.99 range suggests healthy margins
• Strategic retail partnerships with major retailers (Walmart, Amazon, Kohl's) for exclusive models

Negative

• Limited runtime of only 16 minutes may impact user experience
• Relatively high entry price point of $59.99 could limit mass market adoption

• The dustbuster^® reveal™ line features up to 3x more suction power and up to 16 minutes of runtime¹, helping cleaning enthusiasts bust more dust

TOWSON, Md., Sept. 2, 2025 /PRNewswire/ -- BLACK+DECKER^®, a Stanley Black & Decker brand (NYSE: SWK) setting the standard for cordless innovation and home product design, introduces its latest innovation in handheld vacuums, the dustbuster^® reveal™ line – one of the brand's most anticipated launches that boasts an LED light to help cleaning enthusiasts easily remove hidden dust and dirt in compact spaces.

"From college students who are tight on space, to everyday homeowners in need of quick touch-ups throughout the day, the dustbuster^® reveal™ products were designed to make cleaning efficient, reliable and easy," said Chris Morea, Director of Product, BLACK+DECKER^® Cleaning. "We designed the LED headlight as a solution to a pain point when cleaning in narrow spaces with dim light. This feature will help to provide not only visibility, but also confidence for daily cleaning routines."

The new line has a range of five distinct handheld vacuum selections, with three that will be available exclusively at Walmart, Amazon and Kohl's. Each model was created to address individual customer needs – including two models specifically tailored for pet hair pickup, complete with an onboard motorized brush and anti-tangle rubber bristles.

All models feature standout premium design touches, including tactile textures, stylish honey pillow design pattern details and a clear matte bowl to easily see dirt and debris. The bowl holds up to 600 milliliters of dust and debris and comes with a simplified dustbin eject button for no-touch removal.

Additional dustbuster^® reveal™ Features Include: 

• Four of the five models feature a compact charging base that allows for quick access and convenient charging, with a sleek design intended for display²
• Up to 16 minutes of runtime for a more thorough clean¹
• Powerful suction (up to 24 air watts)
• Modern look and feel with a coordinating gray and silver color palette - pet models feature purple accent colors, while the Walmart-exclusive features blue

The BLACK+DECKER dustbuster^® reveal™ line of products (retail prices range from $59.99-$79.99) is now available at blackanddecker.com, amazon.com, Walmart, Kohl's and at additional retailers. For more information about the dustbuster^® reveal™, please visit www.blackanddecker.com.

¹ Up to 16 minutes of runtime per charge, measured without attachment; and up to 3x more suction power – HLVD320 12V MAX* hand vacuum vs. HNVC115 4V MAX* hand vacuum based on ASTMF558 test without attachments. 12V MAX* – Maximum initial battery voltage (measured without a workload) is 12 volts. Nominal voltage is 10.8 volts. 4V MAX* – Maximum initial battery voltage (measured without a workload) is 4 volts. Nominal voltage is 3.6 volts.

²SKU #HLVD320J features a jack plug charger.

About BLACK+DECKER^®
Since 1910, BLACK+DECKER, a Stanley Black & Decker brand, has been setting the standard for innovation and design. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland, to a global manufacturing powerhouse with a broad line of quality products used in and around the home. When homeowners have work to get done, they trust that BLACK+DECKER products will do the job efficiently and reliably. For more information on BLACK+DECKER products, visit www.blackanddecker.com or follow BLACK+DECKER on Facebook, Instagram and X. 

About Stanley Black & Decker 
Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The Company's approximately 48,000 employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The Company's world-class portfolio of trusted brands includes DEWALT^®, CRAFTSMAN^®, STANLEY^®, BLACK+DECKER^® and Cub Cadet^®. To learn more, visit www.stanleyblackanddecker.com or follow Stanley Black & Decker on Facebook, Instagram, LinkedIn and X. 

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SOURCE BLACK+DECKER

FAQ

What are the key features of BLACK+DECKER's new dustbuster reveal vacuum line?

The new dustbuster reveal features built-in LED lighting, up to 3x more suction power (24 air watts), up to 16 minutes runtime, 600ml dust capacity, and specialized models for pet hair cleaning.

How much does the new BLACK+DECKER dustbuster reveal cost?

The BLACK+DECKER dustbuster reveal product line is priced between $59.99 to $79.99 and is available at blackanddecker.com, amazon.com, Walmart, and Kohl's.

Where can I buy the BLACK+DECKER dustbuster reveal vacuum?

The dustbuster reveal is available at blackanddecker.com, amazon.com, Walmart, Kohl's, and additional retailers. Three models are exclusive to Walmart, Amazon, and Kohl's.

What is the runtime of the new BLACK+DECKER dustbuster reveal?

The BLACK+DECKER dustbuster reveal offers up to 16 minutes of runtime per charge when used without attachments.

Does the BLACK+DECKER dustbuster reveal work for pet hair?

Yes, the line includes two specialized models for pet hair that feature an onboard motorized brush and anti-tangle rubber bristles.