DICK'S Sporting Goods and Synchrony Level Up the DICK'S Credit Card, Offering Members 10% Back in ScoreCard Rewards on Qualifying Purchases
Rhea-AI Summary
DICK'S Sporting Goods (NYSE: DKS) and Synchrony (NYSE: SYF) relaunched the DICK'S Credit Card program on May 6, 2026, featuring an everyday 10% back in ScoreCard Rewards on qualifying in‑store purchases and a 1% back rate on purchases where DICK'S Mastercard is accepted.
New cardholders receive a $30 bonus reward after first use, and users get automatic Gold ScoreCard status; existing accounts and rewards carry over automatically.
Positive
- 10% back in ScoreCard Rewards on qualifying DICK'S purchases
- 1% back everywhere else with DICK'S Mastercard
- $30 bonus reward for new cardholders after first use
- Automatic Gold ScoreCard status after first store use
- Built on >20 years of Synchrony–DICK'S partnership
Negative
- 10% back applies only to qualifying purchases (restrictions may apply)
- DICK'S private‑label card is usable only at DICK'S locations
- DICK'S Mastercard earns only 1% outside DICK'S retail footprint
News Market Reaction – SYF
In the May 6 session, SYF gained 1.86%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 30 | Co-brand card expansion | Positive | +1.4% | Synchrony became issuer of MyLowe's Pro co-brand American Express card. |
| Apr 29 | Consumer survey release | Neutral | -1.5% | Survey on U.S. financial literacy and Synchrony education initiatives. |
| Apr 22 | New retail partnership | Positive | +1.2% | Chico's FAS launched first credit card programs with Synchrony and Mastercard. |
| Apr 21 | Earnings and capital return | Positive | -1.2% | Reported Q1 2026 results, dividend increase plan and $6.5B buyback authorization. |
| Apr 14 | Branded card launch | Positive | +2.4% | Launch of RH Credit Card integrated with RH Members Program and PRISM underwriting. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent partnership and co-brand card launches have often been followed by positive next-day moves, while even capital-return earnings news has seen at least one divergence.
Over the last month, Synchrony has repeatedly highlighted growth in partner credit programs. Launches with RH on Apr 14, Chico’s FAS on Apr 22, and an expanded Lowe’s co-brand card on Apr 30 each coincided with positive next-day price reactions. By contrast, its Q1 2026-04-21 earnings release, which detailed higher dividends and a $6.5B repurchase plan, was followed by a small decline. Today’s DICK’S relaunch fits the ongoing pattern of retail co-brand and private-label card expansion.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Key Highlights:
- Built for how athletes shop today: Synchrony and DICK'S Sporting Goods are giving athletes more value, choice and convenience with the DICK'S Credit Card: The Card for Sport, formerly the ScoreRewards Credit Card, and DICK'S Mastercard.
- Rewards that perform: Cardholders can now earn
10% back in rewards on qualifying purchases at DICK'S – one of the most competitive rewards rates inU.S. retail. - Backed by more than two decades of collaboration, Synchrony and DICK'S continue to raise the bar on retail payments and provide more value to athletes so they can get what they need to practice, compete and perform their best.
The DICK'S Credit Card program continues to feature two products designed to fit every athlete: the DICK'S Credit Card, a private label card that can be used exclusively across DICK'S Sporting Goods, DICK'S House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands and Going Going Gone!, and the DICK'S Mastercard, which can be used anywhere Mastercard is accepted. Both cards will remain integrated with DICK'S ScoreCard loyalty program, providing athletes an opportunity to earn rewards faster.
"Our role at Synchrony is to turn everyday purchases into real value for consumers, and this relaunch does exactly that for DICK'S athletes," said Darrell Owens, EVP & CEO, Lifestyle, Synchrony. "Enhanced rewards, flexible financing and digital account tools come together in one program helping cardholders stretch their budget, invest in the gear they love and manage their money with confidence."
What Athletes Earn with the Relaunched DICK'S Credit Card program:
- NEW — Everyday
10% back in rewards on qualifying purchases at DICK'S stores 1% back in rewards everywhere else Mastercard is accepted (DICK'S Mastercard only)$30 - Automatic Gold status in DICK'S ScoreCard loyalty program after using their new card at a DICK'S store
- Plus, additional cardholder benefits.
"Our athletes are at the center of every decision we make, and this relaunch is all about giving them even more value from a card they already love," said Navdeep Gupta, CFO, DICK'S Sporting Goods. "Introducing
Existing cardholders don't need to do anything; their accounts and ScoreCard rewards balances will automatically carry over. Athletes interested in applying for a DICK'S Credit Card or DICK'S Mastercard can learn more at their local DICK'S Sporting Goods, DICK'S House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands or Going Going Gone! store.
FAQ
What's changing with the relaunch of the DICK'S Credit Card program? The ScoreRewards Credit Card program has rebranded to the DICK'S Credit Card program and now offers cardholders
What's the difference between the DICK'S Credit Card and the DICK'S Mastercard? The DICK'S Credit Card is a private label card that can be used exclusively at DICK'S. The DICK'S Mastercard offers the same benefits, plus it can also be used anywhere else Mastercard is accepted and earns
Do current cardholders need to do anything? No. Existing accounts, balances and ScoreCard Points and Rewards will carry over to the relaunched program automatically.
How do athletes apply? Athletes can apply for the DICK'S Credit Card program in store at any DICK'S Sporting Goods, DICK'S House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands or Going Going Gone! location or online at dicks.com/credit. Approval is subject to credit review.
About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation's most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is honored to be ranked the #1 Best Company to Work For® in the
Card Program Details: Subject to credit approval. ScoreCard account required to apply and earn Points. For exclusions & details visit DICKS.com/ScoreCardTerms.
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Contact:
Lauren Devilbiss
Synchrony
Lauren.Devilbiss@syf.com
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SOURCE Synchrony