Synaptics to demonstrate how AI-native processing enables MSOs and OTT streamers to deliver new features at IBC 2025
Synaptics (Nasdaq: SYNA) will showcase its AI-native processing solutions at IBC 2025 from September 12-15 in Amsterdam. The company will demonstrate how its Astra™ line of AI-native processors can enhance set-top boxes (STBs) and over-the-top (OTT) streaming devices.
The demonstrations will highlight AI-powered features including voice biometrics for personalization, SDR to HDR conversion for improved picture quality, enhanced audio capabilities, and AI-enabled video analytics. The Astra portfolio offers ultra-low-power consumption, multimodal capabilities, and reliable wireless connectivity while maintaining data privacy and security.
Synaptics (Nasdaq: SYNA) presenterà le sue soluzioni di elaborazione nativamente AI all'IBC 2025, che si terrà dal 12 al 15 settembre ad Amsterdam. L'azienda mostrerà come la sua linea di processori Astra™ possa migliorare set-top box (STB) e dispositivi di streaming over-the-top (OTT).
Le dimostrazioni metteranno in evidenza funzionalità potenziate dall'AI come la biometria vocale per la personalizzazione, la conversione da SDR a HDR per una migliore qualità dell'immagine, capacità audio avanzate e analisi video abilitata dall'AI. La famiglia Astra garantisce consumi ultra‑ridotti, capacità multimodali e connettività wireless affidabile, preservando al contempo la privacy e la sicurezza dei dati.
Synaptics (Nasdaq: SYNA) mostrará sus soluciones de procesamiento nativas para IA en el IBC 2025, que se celebra del 12 al 15 de septiembre en Ámsterdam. La compañía demostrará cómo su línea de procesadores Astra™ puede mejorar decodificadores (STB) y dispositivos de streaming OTT.
Las demostraciones destacarán funciones impulsadas por IA, entre ellas biometría de voz para personalización, conversión de SDR a HDR para una mejor calidad de imagen, capacidades de audio mejoradas y análisis de video habilitado por IA. La cartera Astra ofrece consumo de energía ultra‑bajo, capacidades multimodales y conectividad inalámbrica fiable, manteniendo la privacidad y seguridad de los datos.
Synaptics (Nasdaq: SYNA)는 9월 12일부터 15일까지 암스테르담에서 열리는 IBC 2025에서 AI 네이티브 처리 솔루션을 선보입니다. 회사는 Astra™ 라인의 AI 네이티브 프로세서가 셋톱박스(STB)와 OTT 스트리밍 장치를 어떻게 개선할 수 있는지 시연할 예정입니다.
시연에서는 개인화를 위한 음성 생체 인식, 화질 향상을 위한 SDR에서 HDR로의 변환, 향상된 오디오 기능, AI 기반 비디오 분석 등 AI 기반 기능들이 강조됩니다. Astra 포트폴리오는 초저전력 소비, 다중 모달 기능, 신뢰할 수 있는 무선 연결성을 제공하며 데이터 프라이버시와 보안을 유지합니다.
Synaptics (Nasdaq: SYNA) présentera ses solutions de traitement nativement IA au IBC 2025, du 12 au 15 septembre à Amsterdam. L'entreprise démontrera comment sa gamme de processeurs Astra™ peut améliorer les décodeurs (STB) et les appareils de streaming OTT.
Les démonstrations mettront en avant des fonctions propulsées par l'IA telles que la biométrie vocale pour la personnalisation, la conversion SDR vers HDR pour une meilleure qualité d'image, des capacités audio améliorées et l'analyse vidéo assistée par IA. La gamme Astra offre une consommation ultra‑faible, des capacités multimodales et une connectivité sans fil fiable, tout en préservant la confidentialité et la sécurité des données.
Synaptics (Nasdaq: SYNA) wird seine AI‑nativen Verarbeitungslösungen auf der IBC 2025 vom 12. bis 15. September in Amsterdam präsentieren. Das Unternehmen zeigt, wie seine Astra™‑Prozessoren Set‑Top‑Boxen (STBs) und OTT‑Streaming‑Geräte verbessern können.
Die Vorführungen heben AI‑gestützte Funktionen hervor, darunter Sprachbiometrie zur Personalisierung, SDR‑zu‑HDR‑Konvertierung für bessere Bildqualität, verbesserte Audiofunktionen sowie AI‑gestützte Videoanalyse. Die Astra‑Produktreihe bietet extrem niedrigen Energieverbrauch, multimodale Fähigkeiten und zuverlässige drahtlose Konnektivität und wahrt dabei Datenschutz und Datensicherheit.
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Set-top boxes and related products can be enhanced with leading AI-native Edge processors, contextual awareness, and reliable wireless connectivity to create enriched viewing experiences.
AMSTERDAM, Sept. 08, 2025 (GLOBE NEWSWIRE) -- Synaptics® Incorporated (Nasdaq: SYNA) will be at IBC 2025 from September 12-15 with a full program of demonstrations showcasing how embedding artificial intelligence (AI) and AI-native processing in set-top boxes (STBs) and over-the-top (OTT) streaming devices creates a vast opportunity for video service providers to enrich the viewing experience for their customers. Visitors to Hall 1, Stand 1. F72 will see firsthand how AI running on Synaptics’ ICs can be used to enhance picture quality, audio quality, parental controls, subtitling, personalized shopping options, and more.
All these capabilities and features are enabled by Synaptics’ Astra™ line of AI-native, high-performance, low-power, Arm®-based MPUs and MCUs, along with other devices in our broad portfolio, similarly designed specifically for Edge AI applications.
Synaptics designed its Astra portfolio for the internet of things (IoT). OTT/STB companies that base their equipment on Synaptics’ Edge AI technology can offer viewers not only expanded control over content curation, but enhanced TV experiences that include personalized shopping, travel planning, and gaming. Further, thanks to the built-in security features, all these features can be offered without compromising data privacy and security.
The AI capabilities of the Astra Edge AI solutions were developed to support all input modalities—vision, audio, voice, and touch—expanding the options for viewer interaction with OTT/STB applications. Astra offers system designers an unprecedented combination of ultra-low-power (ULP), multimodal capabilities, contextually-aware AI, and excellent wireless rate-over-range with reliable interoperability, all at affordable system cost.
Technical subject matter experts from Synaptics will be on hand throughout IBC to demonstrate the latest products, capabilities, and features. The presentations will include:
- AI-based voice biometrics to enable personalization for multiple users in a single household, without the need to select a profile. Secure for everything from navigation to purchasing.
- Using AI to provide richer images by converting content available in Standard Dynamic Range (SDR) to High Dynamic Range (HDR) on TVs equipped to support HDR. Synaptics’ technology accomplishes this by leveraging the HDR capabilities of most modern televisions.
- Using AI to improve sound quality from dialogue enhancement to volume equalization.
- AI-enabled video analytics: identifying the images on screen. AI models work even with protected content (DRM or CAS). This capability, in turn, enables advanced features such as identifying people shown on screen and home shopping.
- IoT Hub running on the Synaptics Astra Machina Dev Kit that unifies our processing and connectivity technology onto a single device for today’s smart homes.
Join Synaptics at IBC 2025 in Hall 1, Stand 1.F72 from September 12-15 for an exclusive look at the technologies driving the future of the IoT. Engage with expert engineers and discover how Edge AI is transforming the TV viewing experience.
About Synaptics Incorporated
Synaptics (Nasdaq: SYNA) is driving innovation in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As a go-to partner for forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra™ AI-Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions. We’re making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play. Follow Synaptics on LinkedIn, X, and Facebook, or visit www.synaptics.com.
Synaptics and the Synaptics logo are trademarks of Synaptics in the United States and/or other countries. All other marks are the property of their respective owners.
For further information, please contact:
Media Contact
Neeta Shenoy
Synaptics Incorporated
neeta.shenoy@synaptics.com
Danielle Smith
Account Director
Publitek Ltd.
danielle.smith@publitek.com
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