Home Grown by Sysco pilot program launches in 3 U.S. regions, locally sourced program includes parts of Canada
Rhea-AI Summary
Sysco (NYSE:SYY) is launching a pilot Home Grown by Sysco program to highlight locally sourced and artisan products on Sysco Shop. The pilot starts Feb 24 across the Great Lakes, Northeast and South Florida regions, plus Montreal and British Columbia in Canada, listing about 10,000 local items and targeting U.S. expansion within 12 months.
The initiative sits inside Sysco’s One Planet One Table sustainability assortment and aims to refine software and product identifiers to scale the offering while supporting small suppliers and local supply chains.
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Key Figures
Market Reality Check
Peers on Argus
SYY fell 0.95% while key peers also weakened: USFD -3.57%, UNFI -3.25%, CHEF -0.81%, PFGC -0.08%, with SPTN flat. No peers were flagged in the momentum scanner, pointing to a stock-specific context rather than a strong sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 03 | Conference webcast | Neutral | +2.1% | Announcement of CAGNY 2026 webcast availability for investors. |
| Jan 27 | Earnings results | Positive | +11.0% | Q2 FY26 results with sales growth and higher adjusted EPS and guidance. |
| Jan 06 | Earnings date set | Neutral | +0.3% | Scheduling of Q2 FY26 earnings release and webcast details. |
| Dec 16 | Community initiative | Positive | -0.4% | Report on Purpose Month volunteer activity and food insecurity efforts. |
| Nov 18 | Brand partnership | Positive | +1.0% | Partnership as official distributor for 2025 MICHELIN Guide ceremony. |
Recent operational and partnership announcements have generally seen modest positive price alignment, with occasional divergence on community-focused news.
Over the last few months, Sysco has highlighted steady financial performance and strategic brand-building. Q2 FY26 results showed sales of $20.8 billion and adjusted EPS of $0.99, with the stock reacting positively. Earlier, the company scheduled and then presented at the CAGNY 2026 conference, and partnered with the MICHELIN Guide for a 2025 ceremony, both followed by gains. Community initiatives like Purpose Month, despite positive impact, coincided with a small price decline, showing not all positive narratives move the stock similarly.
Market Pulse Summary
This announcement highlights Sysco’s push to formalize and scale locally sourced offerings through the Home Grown by Sysco pilot, covering about 10,000 products and targeting U.S. expansion within 12 months. It ties directly into a broader sustainability strategy focused on resilient local supply chains. In context of recent earnings growth and ongoing capital markets activity, investors may watch how this program affects regional mix, customer adoption, and margin profile over time.
AI-generated analysis. Not financial advice.
HOUSTON, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Sysco Corporation, the global leader in food distribution, is launching a pilot Home Grown by Sysco program dedicated to bringing locally sourced foods and artisan products to more customers and communities.
The Home Grown by Sysco program will make it easier for sales teams and customers to identify about 10,000 locally sourced products on the Sysco Shop website and mobile app. The pilot beginning February 24 includes the Great Lakes, Northeast and South Florida regions in the United States, as well as the Montreal site and British Columbia region in Canada. The goal is to expand the program across the United States within the next 12 months.
The program is a part of Sysco’s One Planet One Table assortment of sustainability related products and is critical to a newly launched sustainability strategy that seeks to bring locally sourced products to more tables around the world.
The pilot defines “locally sourced” as items that originate from a geographic area close to a Sysco distribution center, typically within the same state or province or a designated distance, depending on the site, product and applicable laws.
“Home Grown by Sysco’s expansion is a direct response to ever-growing customer demand for locally grown and raised products as well as artisan items,” said Lauren Contreras, director of sustainable food systems at Sysco.
Locally sourced products have long been available through Sysco, and the Great Lakes Region named their program Home Grown by Sysco in 2021. That name is now being adopted for the pilot program in the United States.
The Great Lakes Region branch of Home Grown by Sysco offers everything from specialty fish, chicken and cheese to artisan Bloody Mary mix.
“This is not only responsive to two-thirds of diners who say table-service restaurants must have locally sourced foods. This is about our commitment to small businesses – from independent restaurants to local suppliers – and the important role we play in their success and growth,” said Peter Peluso, Sysco’s Great Lakes Region president, who helped create the Home Grown by Sysco program.
The pilot program launching later in February will help Sysco improve software and identifiers to make the customer experience seamless and transparent prior to scaling it across North America.
“This program is a critical part of our recently launched sustainability strategy, which includes a commitment to building resilient supply chains and increasing product offerings from emerging suppliers,” Contreras said. “Such vibrant local supply chains are integral to our food system and play a crucial role in Securing the Future of Food for our customers and communities alike.”
About Sysco
Sysco is the global leader in selling, marketing and distributing food and related products to customers who prepare meals away from home. This includes restaurants, healthcare and educational facilities, lodging establishments, entertainment venues, and more. Sysco operates 339 distribution centers, in 10 countries, with 75,000 colleagues serving approximately 730,000 customer locations. The company generated sales of more than
As the world’s largest food-away-from-home distributor, Sysco offers customized supply chain solutions, bespoke specialty product offerings, and culinary support to drive customers to innovate and optimize their operations. We act as a trusted business partner to our customers, helping them grow through our industry-leading portfolio that includes fresh produce, premium proteins, specialty products, sustainably focused items, equipment and supplies, and innovative culinary solutions.
For more information, visit www.sysco.com. For important news and key information for Sysco investors, visit the Investor Relations section of the company’s website at investors.sysco.com.
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For more information contact:
Media Contact
Ramit Plushnick-Masti
media@sysco.com
713-703-4898
SYY-NEWS
FAQ
What is the Home Grown by Sysco pilot announced Feb 18, 2026 (SYY)?
Which regions start the Home Grown by Sysco pilot on Feb 24, 2026 (SYY)?
How many locally sourced products will Sysco (SYY) feature in the Home Grown pilot?
When does Sysco (SYY) plan to expand the Home Grown program beyond the pilot?
How does Sysco (SYY) define "locally sourced" for the Home Grown pilot?
What does the Home Grown pilot mean for local suppliers and restaurants using Sysco (SYY)?
