Sysco partners with The MICHELIN Guide for the 2025 Northeast Cities Ceremony in Philadelphia

Rhea-AI Summary

Sysco (NYSE:SYY) partners with The MICHELIN Guide as the official wholesale food distributor for the 2025 MICHELIN Guide Northeast Cities Ceremony on November 18, 2025 in Philadelphia.

The ceremony will announce Northeast Cities recipients across New York City, Washington D.C., Chicago and, for the first time, Boston and Philadelphia. Sysco will showcase premium products and culinary support, and Chuck Dunn, Sysco Central Pennsylvania Region President, will present the MICHELIN Guide Young Chef Award. Sysco has partnered with MICHELIN Guide since November 2024.

Insights

Foodservice Partnerships Analyst

Brand partnership for a single industry ceremony; reputational marketing with limited direct financial impact.

Sysco partnering with the MICHELIN Guide to sponsor and present an award at the November 18, 2025 Northeast Cities Ceremony highlights a strategic marketing and customer-relations activity. The collaboration showcases Sysco's product assortment and chef support services to premium restaurateurs across major markets including New York City, Washington, D.C., Chicago, Boston and Philadelphia.

The business mechanism is straightforward: Sysco gains brand prestige and closer ties with high-end chef customers through event visibility and award sponsorship, while MICHELIN obtains a commercial partner to support ceremony logistics. Dependencies and risks include the limited scope of benefit (primarily reputation and relationship-building), uncertain measurable ROI, and reliance on continued engagement from high-end accounts rather than immediate revenue uplift.

Watch for concrete, monitorable items over the next 6–12 months: any disclosed follow-on programs (training, co-marketed promotions), expansion of the partnership beyond ceremonies, or formal metrics Sysco reports tying the collaboration to sales or account retention. In the absence of disclosed financial figures or contractual terms, treat this as a reputational partnership with neutral near-term investor impact.

HOUSTON, Nov. 18, 2025 (GLOBE NEWSWIRE) -- Sysco Corporation, the official wholesale food distributor for the prestigious 2025 MICHELIN Guide Northeast Cities Ceremony, is honored to partner to announce the Northeast Cities recipients of Michelin’s coveted stars.

This partnership will be celebrated at the 2025 MICHELIN Guide Northeast Cities Ceremony in Philadelphia on November 18, which will showcase Sysco’s high-quality, premium products and culinary expertise.

The MICHELIN Guide is renowned for its coveted ratings and in-depth reviews of restaurants worldwide, representing the pinnacle of gastronomic achievement. At the November 18 ceremony, MICHELIN will announce restaurants to be included in the Northeast Cities guide which covers New York City, Washington, D.C., Chicago and, for the first time, Boston and Philadelphia.

“We are excited to partner with the MICHELIN Guide to honor chefs whose extraordinary culinary achievements bring families together, create lifelong memories and experiences, helping to create new memories and experiences for families around this great city and the world,” said Sysco Central Pennsylvania Region President Chuck Dunn.

“Seeing some of our customers reach this great pinnacle of culinary excellence is a privilege, and we are delighted to join and support them as they celebrate this achievement,” Dunn added.

Sysco provides the foodservice community a broad assortment of industry-leading products – from local artisans to global delicacies – as well as innovative solutions to elevate menu concepts so chefs stand out in an ever-evolving culinary landscape.

As part of this partnership, Dunn will present the MICHELIN Guide Young Chef Award at the November 18 ceremony. This award celebrates the vital role emerging culinary talent plays in shaping the industry’s future.

“It is a privilege to celebrate the next generation of chefs and the new flavors, traditions and memories they will usher into the world as they pursue their culinary journey,” Dunn said. “Sysco is committed to nurturing these rising stars, and providing them with innovative solutions, quality products and expert support so they can create inspirational, ground-breaking recipes and menus.”

Sysco has been partnering with the MICHELIN Guide since November 2024 at the inaugural ceremony celebrating Texas chefs.

About Sysco

Sysco is the global leader in selling, marketing and distributing food and related products to customers who prepare meals away from home. This includes restaurants, healthcare and educational facilities, lodging establishments, entertainment venues, and more. Sysco operates 339 distribution centers, in 10 countries, with 75,000 colleagues serving approximately 730,000 customer locations. The company generated sales of more than $81 billion in fiscal year 2025 that ended June 28, 2025.

As the world’s largest food-away-from-home distributor, Sysco offers customized supply chain solutions, bespoke specialty product offerings, and culinary support to drive customers to innovate and optimize their operations. We act as a trusted business partner to our customers, helping them grow through our industry-leading portfolio that includes fresh produce, premium proteins, specialty products, sustainably focused items, equipment and supplies, and innovative culinary solutions.

For more information, visit www.sysco.com. For important news and key information for Sysco investors, visit the Investor Relations section of the company’s website at investors.sysco.com.

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For more information contact:                                                                        
                                                                                        
Media Contact
Ramit Masti                           
Ramit.Masti@sysco.com
713-703-4898                
Media@sysco.com 

SYY-NEWS

FAQ

What is Sysco announcing for the MICHELIN Guide Northeast Cities Ceremony on November 18, 2025?

Sysco announced a partnership as the official wholesale food distributor and will showcase products at the ceremony in Philadelphia on November 18, 2025.

Which cities are covered by the 2025 MICHELIN Guide Northeast Cities that Sysco will support?

The guide covers New York City, Washington D.C., Chicago and, for the first time, Boston and Philadelphia.

Will Sysco have a role in the 2025 MICHELIN Guide awards on November 18, 2025?

Yes. Chuck Dunn, Sysco Central Pennsylvania Region President, will present the MICHELIN Guide Young Chef Award at the ceremony.

How long has Sysco partnered with the MICHELIN Guide?

Sysco has partnered with the MICHELIN Guide since November 2024, starting with the inaugural Texas ceremony.

Where and when is the 2025 MICHELIN Guide Northeast Cities Ceremony taking place?

The ceremony is in Philadelphia on November 18, 2025.

What will Sysco showcase at the 2025 MICHELIN Guide ceremony?

Sysco will showcase its premium food products, culinary expertise, and innovative solutions to support chefs and menu development.