Oliveda International, Inc. operates through Olive Tree People Inc. and European affiliates in olive-tree-based beauty, wellness, and agricultural products. Company news centers on waterless beauty formulations, hydroxytyrosol-based cosmetics, olive-leaf products, organic mountain olive tree cultivation, extra virgin olive oil extraction, and distribution through online channels and retail stores.
Recurring updates include patent activity for waterless formulations, brand and product launches such as Olive Rose hydroxytyrosol NO MAKEUP, North American and European market activity, and promotional initiatives tied to olive tree conservation, mindfulness, and the company’s waterless beauty movement.
Oliveda International (OLVI) subsidiary Olive Tree People unveiled its Olive Ecosystem at a Venice Beach festival featuring a Christina Perri performance. The celebration introduced seven products combining waterless skincare, wearable technology, biometric skin scanning and connected devices through the Olive App. Thousands of guests attended the festival, which also included beach meditation and Wolfgang Puck’s paella.
Oliveda International (OLVI) subsidiary Olive Tree People introduced the Olive Ecosystem, connecting beauty products and wearable technology with living olive trees. The Olive App links a personal tree in company-owned Demeter-certified groves with wearable measurements, skin assessments and compatible devices. The business model combines hardware, replenishable skincare and treatments, and subscription services.
The Olive Ring costs $398, with a stated $10 monthly tree-connection subscription. An illustration assumes one million ring purchases and one million customers subscribing for a full year, producing $518 million in gross ring sales and subscription billings—not actual results or an adoption, revenue or profitability forecast. Realized revenue would reflect discounts, returns and other adjustments. Functionality depends on device capabilities, location and account settings.
Oliveda International (OLVI) plans to unveil a beauty ecosystem through its Olive Tree People subsidiary on October 17, 2026. The company says the ecosystem will connect in real time to living trees, with patent-pending technologies forming its foundation. Products will be introduced at the presentation, and further details are scheduled for the same date.
Olive Tree People (OLVI) announced that its first olive groves in Andalusia, Spain, have successfully completed a Demeter audit, an important step toward formal biodynamic certification for the company’s agricultural operations.
The olive groves supply key ingredients for the company’s waterless beauty products and embody its philosophy of starting beauty “with our own trees” rather than purchased ingredients. Formal Demeter certification remains pending completion of the certification process, but the company states that the audit results were outstanding and positions it among a small group of beauty brands with their own biodynamic agricultural resources.
Oliveda International (OLVI) reports that olive groves owned by its subsidiary Olive Tree People have successfully completed a Demeter biodynamic certification audit, with formal certification still pending process completion.
The audited olive groves are in Andalusia, Spain, where Olive Tree People has cultivated mountain olive trees for more than 20 years as the agricultural origin of its waterless beauty products and core ingredients such as olive leaf extracts and Hydroxytyrosol. The company highlights its vertically integrated model, in which it owns and manages its own olive groves, controls extraction and formulation, and positions agriculture as part of the brand rather than an external supply chain.
Olive Tree People (OLVI) announced ARISTAEOS Colostrum + Hydroxytyrosol, a new dietary product combining bovine colostrum with olive-derived hydroxytyrosol, available from September 16, 2026.
Each serving contains 2 grams of premium grass-fed bovine colostrum concentrate and 5 milligrams of olive leaf extract, naturally providing 0.3 milligrams of hydroxytyrosol. The olive leaf extract is sourced from the company’s own ECO-certified mountain olive trees in Andalusia, Spain.
The physician-informed formula is designed for daily use, with one scoop mixable into a cool beverage, smoothie, or yogurt. Each U.S.-made container provides 60 daily servings and is produced under a stated calf-first sourcing commitment.
Oliveda International (OLVI) announced that subsidiary Olive Tree People has introduced ARISTAEOS Colostrum + Hydroxytyrosol, described as the world’s first formula combining colostrum and hydroxytyrosol.
Each daily serving contains 2 grams of premium grass-fed bovine colostrum concentrate and 5 milligrams of olive leaf extract, naturally providing 0.3 milligrams of hydroxytyrosol. The olive leaves are sourced from the company’s own eco-certified mountain olive trees in Andalusia, Spain, and the product is manufactured in the United States with 60 daily servings per unit. Olive Tree People positions ARISTAEOS as the beginning of a new category built around “nature’s first nutrition” and the olive tree’s “living fountain of youth.”
Oliveda International (OLVI) announced that subsidiary Olive Tree People and its Olive Rose makeup brand will collaborate with fashion designer Bibhu Mohapatra for his New York Fashion Week show at The Pierre Hotel in Manhattan.
The partnership includes a one-of-one Olive Rose gown inspired by olive leaves and roses, and a beauty program led by more than 20 makeup artists directed by Olive Rose Chief Celebrity Makeup Artist Luis Casco. Front-row guests will join a choreographed skincare ritual featuring new Hydroxytyrosol Hydrogel Face Masks and Eye Patches and hand-braided olive crowns, highlighting Olive Tree People’s waterless, olive-tree-based beauty concept.
Olive Tree People (OLVI) is partnering with designer Bibhu Mohapatra at New York Fashion Week to debut an olive- and rose-inspired couture gown. The one-of-one Olive Rose Gown, created exclusively for Olive Tree People, Oliveda and Olive Rose, symbolizes the transformation of the 4,000-year-old olive tree tradition into modern fashion. The collaboration showcases the brands’ waterless beauty philosophy, built on olive-leaf elixir, Arbequina olive oil and hydroxytyrosol-powered Olive Rose makeup. More than 20 makeup artists will create runway looks, while front row guests receive hand-braided olive crowns and newly launched Oliveda hydroxytyrosol hydrogel face masks and eye patches.
Oliveda International (OLVI) announced the opening of OLIVE TREE PEOPLE’s first U.S. flagship store at 1335 Abbot Kinney Boulevard in Venice, California. The space is described as a “cathedral to Waterless Beauty,” translating the brand’s “From Tree to Beauty” philosophy into an immersive retail environment.
Approximately 45,000 pounds of soil from Spain and Los Angeles were used in rammed-earth architectural elements linking the Andalusian groves with California. A core feature, Olive re:connect, streams real-time biofeedback from a living olive tree in Spain into a soundscape in the store. The opening coincides with rapid North American expansion: after entering the market in 2023, OLIVE TREE PEOPLE generated $6.5 million in first-year revenue and $104.5 million in its second year, supported by more than 70,000 Waterless Beauty Consultants. The flagship showcases brands including OLIVEDA, LA DOPE, OLIVE ROSE, OLIVE MUSH and IS THAT MATTY?, alongside consultations and Waterless Beauty rituals.