Oliveda International, Inc. operates through Olive Tree People Inc. and European affiliates in olive-tree-based beauty, wellness, and agricultural products. Company news centers on waterless beauty formulations, hydroxytyrosol-based cosmetics, olive-leaf products, organic mountain olive tree cultivation, extra virgin olive oil extraction, and distribution through online channels and retail stores.
Recurring updates include patent activity for waterless formulations, brand and product launches such as Olive Rose hydroxytyrosol NO MAKEUP, North American and European market activity, and promotional initiatives tied to olive tree conservation, mindfulness, and the company’s waterless beauty movement.
Olive Tree People (OLVI) has opened its first U.S. flagship store at 1335 Abbot Kinney Boulevard in Venice, California, designed as a “cathedral to Waterless Beauty.” Approximately 45,000 pounds of Spanish and Los Angeles soil were used in rammed-earth architectural elements that symbolically connect its Andalusian olive groves to its new Los Angeles home.
The flagship showcases waterless makeup and skincare built around an olive-leaf elixir rich in polyphenols such as hydroxytyrosol, replacing the conventional water phase in formulations. An immersive Olive re:connect installation streams the live biofeedback of an olive tree in Spain into a real-time soundscape in Venice. The opening follows rapid North American expansion: after entering the market in 2023, Olive Tree People reported $6.5 million in first-year revenue and $104.5 million in its second year, supported by a community of over 70,000 Waterless Beauty Consultants.
Oliveda International (OTC: OLVI) announced the opening of the first U.S. flagship store of its subsidiary Olive Tree People on August 27, 2026, at 1335 Abbot Kinney Boulevard in Venice, Los Angeles. The ceremonial opening will be triggered remotely by the live frequency of a 150-year-old olive tree rooted in Spain, symbolically linking the Andalusian groves to California.
The flagship showcases the company’s Waterless Beauty portfolio, replacing water in formulations with a hydroxytyrosol-rich olive tree elixir from its mountain olive trees. Visitors will be able to experience the full family of brands, including OLIVEDA, LA DOPE, OLIVE ROSE, OLIVE MUSH, IS THAT MATTY? and OLIVE re:connected to nature, alongside master classes and consultations hosted by aestheticians, makeup artists and Waterless Beauty consultants.
The space, designed by architect Jeremy Barbour, uses approximately 45,000 pounds of rammed earth from Spanish and Los Angeles soil to embody the brand’s Mediterranean roots. According to the company, Olive Tree People has grown from a single treehouse lab in Andalusia to a community of more than 70,000 Waterless Beauty consultants worldwide in a sector it describes as the fastest-growing segment in the beauty industry.
Olive Tree People (NASDAQ:OLVI) will ceremonially open its first U.S. flagship store on August 27 at 1335 Abbot Kinney Boulevard in Venice, Los Angeles. A living 150-year-old olive tree in Spain will symbolically open the store by transmitting its live frequency in real time to Los Angeles.
The brand, described as a pioneer and the fastest-growing company in Waterless Beauty, brings its Mediterranean roots into the space through architecture by Jeremy Barbour, using about 45,000 pounds of Spanish and Los Angeles soil compressed via rammed earth. The flagship will showcase the full portfolio of beauty and wellness brands, host master classes and consultations, and include a future “Olive re:connect” room exploring live olive-tree frequencies and connection to nature. A press-only preview runs from 10:00 a.m. to 1:00 p.m. on August 27, with public opening at 5:00 p.m.
Oliveda International (OTC: OLVI) announced the launch of what it describes as the world’s first waterless skincare line for babies and moms, developed by its subsidiary Olive Tree People.
The Baby & Mom products use olive-tree-derived raw materials for 77%–95% of their composition and target the growing baby skincare and waterless beauty markets.
The company plans a large launch event on June 22, 2026, and views this line, upcoming 2026 launches, and Demeter-certified olive groves as contributing to a planned Nasdaq listing in 2027.
Oliveda International (OTC:OLVI) and subsidiary Olive Tree People are preparing for a planned Nasdaq listing in 2027. Olive Tree People reports revenue growth from $6.5 million in its first year to $104.5 million in its second, with growth above 1,800%.
By 2025, it had over 70,000 waterless beauty consultants and a valuation above $1 billion/b. The company plans a major product innovation launch on , a flagship store opening in Los Angeles in late July 2026, and targets $1 billion revenue by 2030.
Olive Tree People (OTC:OLVI), a subsidiary of Oliveda International, launched its hydroxytyrosol-based, waterless pet brand “Is That Matty?” on May 18, 2026 in the United States, with Canada and Europe to follow.
The launch targets the fast-growing waterless pet grooming segment within a pet industry estimated at $15–17 billion, projected to surpass $23 billion by 2030. Olive Tree People reports a 2025 valuation above $1 billion and over 70,000 “Waterless Beauty pioneers.”
Olive Tree People (OTCID: OLVI) subsidiary filed a patent application on April 27, 2026 for a 100% waterless formulation that replaces water with an "Elixir of the Olive Tree." The elixir is a liquid extract from leaves and olives featuring hydroxytyrosol as a key active.
The company says independent assessors confirmed its products list no water on ingredient labels and that Olive Tree People serves over 70,000 waterless beauty customers.
Oliveda International (OTCID: OLVI) announced that on April 14, 2026 its Olive Tree People founder Thomas Lommel presented the "waterless beauty" initiative to Arusha region officials in Tanzania.
The global movement operates across the United States, Canada, and Europe with over 70,000 Waterless Beauty Pioneers, supports drilling wells for another 90 villages, and cares for > 30,000 mountain olive trees.
Oliveda International (OTCID: OLVI) and its subsidiary Olive Tree People announced leadership in the North American G-Beauty movement, citing combined North American sales exceeding US$200 million in 2024 and 2025.
The companies highlight 23 years of innovation in waterless cosmetics and nutricosmetics, Olive Tree People’s >1,900% North America growth over two years, and a reported valuation of over US$1 billion in 2025.
Oliveda International (OTCID: OLVI) subsidiary Olive Tree People is expanding into Europe, effective December 29, 2025, after launching in Canada in July 2025 and reporting over 1,900% growth in the U.S. across 2024–2025. The company is moving from retail to a direct-to-consumer model in Europe, closing stores in Germany, Austria, Switzerland and Spain. The brand cites a nearly three-year DTC track record in the U.S. and Canada, a network of over 70,000 waterless beauty consultants, a 365-day trial policy, and a social mission to build wells in Africa tied to product water savings.
The announcement frames waterless beauty as a fast-growing, sustainability-driven segment and positions Olive Tree People as scaling its direct-sales strategy across Europe.