Oliveda and Olive Tree People Inc. Leading North America G-Beauty Movement

Rhea-AI Summary

Oliveda International (OTCID: OLVI) and its subsidiary Olive Tree People announced leadership in the North American G-Beauty movement, citing combined North American sales exceeding US$200 million in 2024 and 2025.

The companies highlight 23 years of innovation in waterless cosmetics and nutricosmetics, Olive Tree People’s >1,900% North America growth over two years, and a reported valuation of over US$1 billion in 2025.

Positive

• North America sales > US$200 million in 2024 and 2025
• Olive Tree People growth > 1,900% in North America over two years
• Reported valuation > US$1 billion for Olive Tree People in 2025
• 23 years of product innovation in waterless cosmetics and nutricosmetics

Negative

• No GAAP earnings or profit figures disclosed to assess profitability

SANTA MONICA, CA, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTCID: OLVI) today announced that its German cosmetics brand Oliveda and Olive Tree People Inc. subsidiary are leading the G-Beauty movement in North America.

With sales exceeding US$200 million in North America alone in 2024 and 2025, Oliveda and Olive Tree People are among the leading companies in the G-Beauty movement (German Beauty = G-Beauty).

G-Beauty stands for the world's strictest cosmetic standards in skincare and combines clean beauty principles with scientific expertise.  The products are characterized by minimalist formulations, high safety standards, and transparency regarding ingredients and efficacy.

Thanks to numerous innovations over the past 23 years, Oliveda and Olive Tree People are the leading beauty companies in the waterless cosmetics movement, not only in North America but also in Europe, and are also pioneers in the field of nutricosmetics.  As early as 2016, Oliveda launched the Beauty Fountain I66, which was the first product to combine hydroxytyrosol and collagen peptides.

Olive Tree People Inc. has achieved growth of over 1,900% in North America in the last two years and was valued at over US$1 billion in 2025.

About Oliveda International, Inc. 
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.

In addition to the registered beauty brands, Oliveda and LA Dope, as well as OLIVE re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.

In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.

The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success.   Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com

Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute "forward-looking statements" pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company’s filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made.  The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.

OLVI Investor Relations
619-202-7456
olvi@advanceprgroup.com

FAQ

What North America sales figures did Oliveda (OLVI) report for 2024 and 2025?

Oliveda reported combined North America sales exceeding US$200 million for 2024 and 2025. According to the company, this figure reflects sales from Oliveda and its Olive Tree People subsidiary across North America.

How fast did Olive Tree People grow in North America according to Oliveda (OLVI)?

Olive Tree People achieved growth of over 1,900% in North America in the last two years. According to the company, this rapid expansion contributed materially to the group's regional market position and revenue mix.

What does G-Beauty mean in Oliveda's (OLVI) announcement?

G-Beauty refers to German beauty standards emphasizing strict safety, minimalist formulations, and transparency. According to the company, it combines clean beauty principles with scientific expertise and high regulatory standards.

What innovation history does Oliveda (OLVI) cite in its release?

Oliveda cites 23 years of innovations including the 2016 Beauty Fountain I66 combining hydroxytyrosol and collagen peptides. According to the company, this exemplifies its early work in nutricosmetics and waterless formulations.

What valuation did Olive Tree People receive and when, per Oliveda (OLVI)?

Olive Tree People was reported to be valued at over US$1 billion in 2025. According to the company, that valuation reflects its rapid growth and market position in North America.